Food and Beverage Trends: The Fancy Food Show, 2017

Fancy Food Show
June 2017 New York
SCHIEBER
RESEARCH

Fancy Food Show, New York | June 2017 2
Food and Beverage Trends: The Fancy Food Show, 2017
In June 2017 we visited New York’s “Fancy Food Show” in order to review
the most interesting innovations in F&B first-hand, and help our clients
find partners and discover opportunities.
This presentation features the trends we believe to be shaping the
food & beverage industry, along with examples from the exhibition’s
products and lectures, which in our opinion best express those trends.

Why is the Fancy Food Show Important?
Schieber Research believes that trends stem from
4 interrelated factors that are constantly changing:
1. Macro-trends, such as urbanization, health and
wellness, digital and convenience;
2. Consumer trends – consumer and shopper
behavior and preferences impacted by macro trends
and market undercurrents, as well as supply;
3. Competitor actions –innovation, market education
and demand creation by best in class, leading
competitors, and
4. Innovators and disruptors – up-and-coming start-
ups and enabling technologies.
The Fancy Food Show can tell us a lot about the
brands of the future that respond to existing needs
and create new demand.
Bestin
class
M
acro
trends
Innovators
and
D
isruptors
C
onsum
ertrends

Main Trends Spotted in Fancy Food 2017
Around the World
Away from Home At Home
Storytelling
DIY
Like A Pro
Minimally Processed
Plant-Based
Functional Made Personal
Ethical and Sustainable
Holistic Wellness
Premium
Sensorial Experiences
Indulgent Cues
Food as an
Experience Better for All
Cross Category
Indulgence

Main Trends | Food as an Experience
Food as an Experience: Millennials’ and Gen-Z’s “experience over stuff” mentality is entering food and
beverages: companies are responding to these venture-seeking consumers with new formats, extraordinary
or out of context ingredients, and Do-It-Yourself, personalized solutions. Digitalization also enables offering a
more compelling experience.
Food as an Experience includes the following micro-trends:
Away from Home,
at Home
Around the World
DIY
Storytelling
0201
04
03
Like a Pro05

01 | Around the World
Products offering exotic ingredients and ethnic flavors that “take you” on
a tour around the world. This global, sometimes extreme experience, is
especially appealing to Millennials and Gen Z consumers who are more
adventure seeking than previous generations. Most popular in Fancy Food
were ethnic flavors and condiments, in addition to spicy additions.
02 | Away from Home, at Home
Recreating away from home (AFH) experiences. For instance; some
popcorn manufacturers at the show said the popcorn boom (a variety
of flavors and packaging formats) may be explained by the rise in binge
watching, i.e., the cinematic experience translates into Netflix and
popcorn. Other examples include products that are generally consumed
out of home, such as cold brew – now offered for at-home consumption,
similar to the rise of the at-home single-cup coffee in the last decade.
03 | Storytelling
Positioning of products as local, artisanal, produced in small batches;
sharing brand history and origin etc. to create an emotional connection to
the brand; selling the story beyond the product.
Main Trends: Food as an Experience

Main Trends: Food as an Experience
04 | DIY
Consumers have access to more information than ever before, and
they can - and want to - do things their own way. Personalization and
customization is a way of life in today’s digital world, as is a sense of
control. To top it all, more and more consumers want to feel more
connected to nature. As a result, consumers take interest in kits and do it
yourself solutions, which make them feel empowered and capable.
05 | Like a Pro
Foodie consumers have grown accustomed to interesting, innovative flavors
from out-of-home consumption, and they wish to repeat that experience
with their home cooking. Manufacturers are following suit, with innovative
textures and flavors which give a final touch to the home cooker’s dish,
without much effort.

Main Trends | Better for All
In 2014 we noticed that consumers tended to merge sustainability and wellness considerations, which we dubbed:
Better for All (BFA). Vegan, vegetarian, gluten-free, Non-GMO and other claims, as well as environmentally friendliness
and fair-trade, are perceived as healthier. Today, BFA emerges as a legit positioning in new sustainable and vegan
products, and seems to be the main engine of product innovation at the Fancy Food exhibition.
Better for All includes the following micro-trends:
Minimally
Processed
Plant-Based
Ethical and
Sustainable
01
04 Holistic Wellness
02
05
Functional made
Personal03

Main Trends: Better fo All
01 | Minimally Processed
Raw and unprocessed ingredients that seem minimally processed and offer
“clean eating” are leading health and wellness trends as evident by the Fancy
Food Show.
02 | Plant-Based
Plant-based food and beverages are on the rise, as products concentrate on
nutrient-packed and protein-rich sustainable ingredients. Examples include
peanut and almond butter as the base for snack bars; using ancient grains
in snacks; botanical extracts; and the snackification of fruit and vegetables.
Two notable ingredients in Fancy Food were chickpeas and – still - coconut.
03 | Functional made Personal
Consumers continue to expect specific benefits from food and beverage.
Notable claims at the show were energy, weight management, heart and
bone health, and nutraceuticals which benefit beauty and appearance. Gut
health, specifically pro-biotic and pre-biotic fibers, was also prominent. The
search for better digestive health includes allergen-free products, as people
suffering from gastrointestinal symptoms consider themselves sensitive to
certain ingredients.

Main Trends: Better fo All
04 | Ethical and Sustainable
Consumers try to be more responsible for animal welfare, social rights and
the environment.
05 | Holistic Wellness
Consumers seek a work-life balance, stress-free life, and, above all, joy.
Indulgent products that are natural and “clean label” provide these benefits.

Main Trends | Cross-Category Indulgence
Indulgence, more than a trend, is a prerequisite for other developments and innovations in food: many trends
represent attempts to accommodate the ever-present demand for indulgence while satisfying other needs. Indeed,
today the main challenge food companies face is offering better- for-you products that do not compromise
consumers’ enjoyment and taste.
At the show, a fascinating trend emerged: cross-category indulgence – mixing between formats, flavors and textures,
to create a surprising and novel sensorial experience, translated into indulgence.
Cross-Category Indulgence includes the following micro-trends:
Premium
Surprising Sensorial
Experiences
01
04
Indulgent Cues
Guilt-free
Indulgence
02
05

01 | Premium
Hand-made, crafted, curated - as well as rare and professional – ingredients
that help differentiate everyday products.
02 | Indulgent Cues
Ingredients such as chocolate and butter (plant based) which suggest a
smooth, rich experience. Textures such as “creamy” and “whipped” also add
indulgent insinuations.
03 | Surprising Sensorial Experiences
Adult consumers search for a compelling consumption experience with an
“out of context” ingredient. Flavor combinations, and unexpected formats
or textures, are included.
04 | Guilt-free Indulgence
Using healthier ingredients in indulgent products – less or no sugar,
functional ingredients, and aerated textures that offer less calories.
Main Trends: Cross-Category Indulgence

Cross-Trend Innovations
from the Fancy Food Show

Food as an Experience | Around the World
Ingredients such as turmeric and cumin, ethnic flavors, seaweed/ algae, are
growing in Western cuisines and offer a taste of the world. These ingredients
usually support a “better for you” claim, as well.
www.belorganic.com
Almonds Clusters: Cashews, Pumpkin Seeds, Cayenne, Turmeric, & Honey
“Our Premium Organic Birch Water is harvested from mature trees
in the Carpathian Mountains of the Czernowitz region – which
belonged to Poland, Romania, Austria-Hungary, and now the
Ukraine. This Birch Water is offered pure and with natural infusions:
lemon, peppermint, nettles and rosehip. Instead of diluting the sap
with added extracts, we add dried organic ingredients directly to
the sap and remove them again. Birch water content: between 97%
and 100%”
www.creativesnacks.com

Seaweed snacks, in different variations, were prevalent on the show.
kimnara.com
"Yemat Foods developed a seaweed snack that can be enjoyed on
vacations, leisure times, gatherings, etc.
Seaweed is no longer just a side dish for a meal; it is now a delicious
snack easy to enjoy. Experience the sweeter side to seaweed
snacking with our Seaweed Sticks!"
"An all-natural, perfectly
refreshing, sparkling, non-
alcoholic, ready-to-drink,
apple cider vinegar "shrub
soda", made with real, simple
ingredients".
www.elementshrub.com

“Our fresh and spicy bean dips are a delicious new twist on snacking.
These flavor-rich dips are seasoned with fresh herbs and roasted
spices and will transform your snacking experience. Pair them with
Maya Kaimal Chickpea Chips and Naan Chips or try some of our
tasty recipes.”
www.mayakaimal.com
“Global flavors; unexpected
twists on classics”
Flavors: Masala Chai, Rose with Cinnamon
Roasted Almonds, Ginger Root, Salted
Browned Butter Pecan, Sweet Milk, Sea Salt
Vanilla, Turkish Coffee, Golden Turmeric,
Palm Sugar with Tamarind Caramel, Orange
Fennel, Stan Anise, Lemon Cardamom,
Sweet Corn Saffron, Toasted Nutmegwww.malai.co

Food as an Experience | Away From Home At Home
The AFH experience is mimicked through products and consumption
events. Premiumization and indulgence are prevalent in this trend.
“Wild Ophelia is a Fair Trade, Non-GMO chocolate line that
embodies the spirit and flavors of America. Ophelia is our maverick
muse who is passionate about exceptional ingredients from farmers
and artisans, fostering fellow female entrepreneurs, and living the
American dream.” Cold Brew Filled Chocolate Bites
www.wildophelia.com
“… Once the skin is removed,
the kernel is then popped
under high pressure. Not
heat! Using high pressure
locks in all the nutrients and
maintains its flavor.”
www.newpop.com

“Who are we? A single-
minded, possibly obsessed
group of snacking enthusiasts
who wake up every morning
with one goal in mind: to
make the healthiest, most
delicious popcorn from the
best natural ingredients”
• Non Gmo Corn
• Whole Grain
• Cholestrol Free
• Trans Fat
• Gluten Free
• Dairy Free • Nut Free
• Preservatives Free
• No Artificial Flavors
www.poptimesnacks.com
Food as an Experience | Away From Home At Home

Food as an Experience | Storytelling
Storytelling combines small batch, hand-picked and curated brands, with
history and a personal story, to invent an experience beyond the product.
Mediterranea Seawater Potato Chips "You’ll have to taste it to believe
it. The sea has transformed the classic, humble potato chip! Soaked
in seawater before frying, our chips have no dehydrated salt. This
means the great taste is not on the chip, but in it – along with 78
natural minerals, courtesy of the ocean”
“What do you get when you add seawater to an array of all-natural
fruit and vegetable drinks? ZUMO! Check out our 500mL Lemonade,
Gazpacho and Tomato juices and get guzzling world-class flavor and
78 natural minerals from the sea! ZUMO combines the ocean with
great thirst-quenching taste for your health and hydration.”
www.mediterraneaseawater.com

“Our innovative iPhone app allows you to quickly locate a retailer near you,
keep track of your favorites or unlock the unique story of your beans.
Each bag of Ethical Bean coffee is equipped with a QR code located on a
sticker at the back of the bag. Simply scan the code with the app to learn
where the coffee was grown and who picked it, when it was roasted, the
best-before date, plus insider cupping, scoring and roasting details".
features:
MyCoffee: Keep track of your Ethical Bean coffee purchases.
Nearby: Find places nearby that serve or sell Ethical Bean.
Scan: Learn more about where your coffee comes from.
Our Coffees: Explore all the different flavors we have to offer.
Coops: A listing of our global cooperative partners.”
www.ethicalbean.com
Food as an Experience | Storytelling

Food as an Experience | DIY
“At the kourellas family dairy, we’ve created a tempting range of
cheese treats. remove the plastic cover and place the ceramic pot
into an oven for 6-8 minutes and you will have the perfect feta
cheese appetizer”
www.kourellas.com
'World's Leader in Probiotics"
www.belleandbella.com
Make your own yogurt: we expect at-home fermentation to grow.

Better For All | Minimally Processed
"Seed To Skin
We blend whole vegetables – from seed to skin – so you’re drinking
every ounce of their uncompromised vitamins and fiber to keep you
energized and satisfied. Plus, there’s no wasted produce or pulp.
Made With HPP
To Maintain the bright flavor and nutritional power of our farm fresh
produce, we use High Pressure Processing (HPP). Our soups are
never heated and HPP keeps them safe to sip without impacting
taste or nutrient- density"www.drinkzupa.com
"Clean Food For A Lively Life"
www.emmysorganics.com

www.thatsitfruit.com
www.jicachips.com

"At Living Raw We Believe In:
Mother Nature • The Power
of the Human Body and Spirit
• The High Vibration of Raw
Foods • Preserving Precious
Vitamins, Antioxidants and
Enzymes • Low Temperature
Preparation • Sourcing
Organic Ingredients from
Ethical Farms around the
World • Supremely Satisfying
Creations that Help Support
a Long-term Healthy Lifestyle
• The Power of Raw
Cacao to Elevate the Mind
and Body • Making it Simple
and Delicious to Live Wise
and Eat Raw!"
www.livingrawtreats.com
www.terranut.com
• Organic
• Dairy Free
• Raw
• Gluten Free
• Vegan
• Fair Trade
• Paleo Friendly
• Soy Free

“Kissypoo is our newest flavor, launched on Valentine's Day
(awww...). You'll be surprised that such a rich and decadent flavor
can be achieved with such simple and natural ingredients. This
granola is vegan, and made with virgin organic coconut oil. Freeze
dried raspberries add little bursts of flavor to the dark chocolate
landscape. So delish! …”
"Sunup is a tea-style drink made from unroasted coffee beans. The
taste is unlike any coffee you’ve ever had.
Because we skip the 450° roaster oven, Sunup tastes fresh from
the coffee farm. It has natural antioxidants (chlorogenic acid) and is
an excellent source of caffeine. Not only is it brighter in color and
lighter on your tongue than roasted coffee, but it’s smoother going
down and feels light on your stomach. A simple recipe of only two
ingredients."
www.crapola.us
www.sunupgreencoffee.com

Better For All | Plant Based
“Our mission is to eliminate
senseless snacking. We serve
great tasting and satisfying
snacks that delight your
taste buds and provide the
nutrition your body craves”
“The Protein Snack”
www.ipsallnatural.com
"Enjoyed around the world for their delicious flavor and satisfying
crunch, broad beans are a nutrition powerhouse packed with protein
and fiber. ENLIGHTENED Roasted Broad Bean Crisps are lightly roasted
in sunflower oil, and seasoned to perfection".
• High Protein • Low Fat • High Fiber • Gluten Free
www.eatenlightened.com

“Nearly two cups of veggies per serving! Organic, non-gmo, gluten-
free, vegan, no preservatives, no additives, plant-based protein”
Aunt Dottie’s Greenjoy is a tasty, guilt-free snack!
Greenjoy is a mixture of fresh salad ingredients such as spinach, kale,
carrots, berries, nuts, and seeds".
www.auntdotties.com
www.organiclivingsuperfoods.com

“We are a candy company dedicated to offering blissful, innovative
and mindfully crafted treats. We draw from the past but are
influenced by our desire to see candy evolve into tasty indulgences
that inspire the spirit, support our bodies, and are sustainable for the
environment. Cocomels are award-winning, smooth and creamy
caramels made with coconut milk instead of dairy. They are made
with premium ingredients, organic sweeteners and deliver a unique
and delicious, mouth-watering experience that is healthier than
average candy. Vegan, Gluten Free, Corn Syrup Free, Soy Free and
Non-GMO.”
“Tigernuts are nutrient-dense root vegetables”
“Horchata originated in 13th century Valencia, Spain and it was
traditionally crafted with TigerNuts — not rice, seeds, or nuts. We
honor this recipe using naturally sweet, nutrient-dense organic
TigerNuts and our biodynamically filtered water. We cold press and
cold pressure (HPP) to ensure the most nutritious beverage”
www.organicgemini.com
www.jjssweets.com

www.rhythmsuperfoods.com
"Our snacks get their goodness from nutritious kale, beets, broccoli,
seeds and nuts. Each bite is packed with benefits like protein, fiber,
and antioxidants that work in harmony with your body … Our snacks
aren’t just “less bad” than other chips — they’re actually great for
you! We’ve got four delicious superfood snack lines and oodles of
flavors to keep you in the groove”
“P-nuff Crunch is the only baked puff snack made from heart-healthy
and protein-filled peanuts, fiber-full navy beans, and slow digesting
complex carbohydrate rice. P-nuff Crunch is made from only natural
ingredients. No artificial flavors, sweeteners, or preservatives are
added.”
www.pnuff.com

www.drinkfawen.com
"Developed by moms to help kids aquire a taste for veggies"
‫״‬Kids have 3x more taste buds
No wonder it can be a struggle for them to eat veggies! We make
Vegy Vida with a special cucumber extract that helps kids acquire
a taste for veggies.‫״‬
www.vegyvida.com

Better For All | Functional Made Personal
www.kourellas.gr
“we’re bringing our traditional
recipe for strained yogurt,
which we’ve been producing
in Greece for generations, to
the USA. We make our yogurts
in small batches. Greek
artisans take care of every step
of the production process and
personally oversee every cup.
That’s why our organic yogurt
is Made by Greeks”
www.lifeaidbevco.com
“Supplement your lifestyle: At LIFEAID, we fuel your passion with our
clean & refreshing nutritional blends. Can you say the same about
those other one-dimensional products whose “blend” is a bunch of
additives, sugar, & added caffeine? Our products are tailored for your
active lifestyle – without all the junk. Join us as we show the world
there is a better way”
Gut health claims, combined with storytelling and indulgence.
The renowned interest in probiotic and prebiotic fibers, as a result of gut health
and microbiome discoveries, are expected to continue to grow over the next
year, as further discussed on the Schieber Research Gut Health report.

www.mycupful.com
“Give yourself and your family
truly natural kefir. Whether
you are still young or entering
your golden years, you
should pay careful attention
to providing your body with
important nutrients and
microelements it needs. Our
products will help you achieve
a healthy eating lifestyle”
• Certified Gluten Free • OU
• Kosher • Grass-Fed Milk
• Probiotic • 99% Lactose Free
• Non-GMO
“Fuel Your Body & Mind”
"Benefits Of Auricularia Auricula: Plant based collagen, detoxification,
good source of iron, natural source of polysaccharides, anti aging,
weight control"
www.simplyauri.com

• “Better Snacking”
• "Some Sugars are better
than others"
• "Fat - Friend or Foe?"
www.creativesnacks.com
www.snack-less.com
“Welcome to SNACK LESS
- Nature's Hunger Buster.
Helping you chew your
cravings away and keep slim”

www.beebad.com
“Made in Italy with USDA Grade A honey, maca, ginseng and
premium bee-related ingredients such as royal jelly and propolis,
BEEBAD truly is an energy drink for the 21st century – a healthful,
refreshing product that will provide consumers for the energy boost
they are looking for, powered by ingredients they can trust.”
“At the Kourellas family dairy, our traditional Greek feta contains
nothing but nature’s finest ingredients. Our herds are reared in the
grassy mountains of Grevena, which gives our cheese its distinctive
aroma and creamy texture. Now we’ve added live bifidus culture,
a powerful nutrient known to improve digestion and boost your
immune system. Think feta, but better”
www.kourellas.com/
products/probiotic-feta

www.heavenlyorganics.com
“Our Chocolate Honey
Patties have a dark chocolate
shell made from 100%
cocoa that is filled with 100%
organic raw white honey
blended with natural ginger
extract. These decadent, bite-
sized treats not only taste
amazing, but dark chocolate
and raw honey both offer
minerals and immunity-
boosting antioxidants*. With
just three ingredients and
only 50 calories per Pattie,
you can indulge without the
guilt!”

Better For All | Ethical and Sustainable
www.bobbysuesnuts.com
“There are no shortcuts, as we hand-roast our scrumptious
combinations in small batches to bring you insanely delicious flavors
you'll crave. And, when you purchase our nuts, you support animal
welfare. Our goal is to help build modern shelters for all animals in
need.”
www.hippeas.com

Better For All | Ethical and Sustainable
www.fiveacrefarms.com
“Positively Local”
“Minus the Moo is the first premium, lactose-free ice cream that is
still made from milk and cream. Instead of using dairy alternatives,
we add the lactase enzyme to make lactose free ice cream”
www.minusthemoo.com
• No preservatives
• No artificial stabilizers or gums
• No lectuse
• Rest hormone-Free milk
• Sourced from 100% farmer-
owned co-ops
• Mode in the usa

“Our intention is to live vibrantly! We believe that clean, activated
foods are essential to feeling truly healthy. We encourage people
to eat well, embrace their power, and reach for their highest
potential. Activated is food at its highest potential. At Living
Intentions, Activated is an outlook, a way of being, and a mantra for
intentionally shifting life into higher gear. Whether it be sprouted
with active enzymes, loaded with superfoods, or enhanced with
probiotics, our activated foods contain combinations of essential
nutritients, giving your body what it needs!”
Better For All | Holistic Wellness
Pure Food
Ingredients
No Weird
Stuff Added
Outrageous
Flavor
www.livingintentions.com
www.eatenlightened.com
Protein and fiber in an indulgent treat

www.drinkoxigen.com
“Top up your oxygen levels
with OXiGEN™ water and shot
for all natural energy, mental
clarity and faster recovery
from all of life’s stresses”
“Hydrationfor The Mind,
Body & Soul”
Made with prickly pear – the
fruit of the cactus - Steaz
Cactus Water draws from
many of the health benefits
of cactus.
www.steaz.com

www.vivifysnacks.com
“Life is about giving meaning
to every experience lived...
Testing our tenacity,
and strength. When we
overcomechallenges, we feel
alive, we feel vivify”
• Natural product
• energy stick
• Non gmo
• gluten free
• no Artificial colors
• no artificial Flavors
• no high fructose
• no Cholesterol
• very low sodium
• no Saturated fat
• no trans fat

Cross Category Indulgence | Premium
www.funkychunkyinc.com
“ Our inventive flavors are
created using only natural
products, including creamy
butter, fresh brown sugar,
premium nuts, NON GMO
popcorn and crunchy
pretzels”
www.mccreascandies.com
Hand Crafted Caramels

www.calliesbiscuits.com
“With a generous helping
of the finest sharp cheddar,
we could find these made-
by-hand Southern biscuits
are a welcome savory treat
anytime. We’ve done the
hard part, all you need to do
is heat and indulge.”
www.rumispice.com
“Saffron, the world's most expensive spice, is captured in these
indulgent Saffron Gems. The suspended saffron threads offer an
entirely new level of transcendent enjoyment. An old-world spice in
a new world form: welcome to the World of Saffron.”
• Exquisitely Selected Saffron
• The Taste of Luxury
• Worth Its Weight In Gold
• Chosen By World-Renowned Chefs

"Tanzamaji water comes from the crystal clear water of Laioe
Tanganyika which is said to be
the cleanest water In the worid.
Protected by its depth. this water has not been subjected to the usual.
continuous water cycle of evaporation and precipitotion. Thus it has
avoided one hund'ed thousand centuries of environmental and man-
made contamination".
“Cultured Coffee, our first product, was launched in the Summer of 2015
on Kickstarter. It is an incredible premium coffee product that is easier to
digest, with low bitterness and shining fruit and caramel notes. Join us
on a journey to make healthier food and explore new flavor landscapes
by harnessing nature”
• Breakthrough Science • Quality Craftmanship • Exceptional Food
www.afineur.com
www.tanzamaji.com

Cross Category Indulgence | Sensorial Experiences
www.pastasnacks.com
“Inspired by the proud culinary traditions of Italy, Pasta Chips put
the tradition of Tuscany’s storied osterias at your fingertips in an
unforgettably flavorful, healthy snack. Made with real semolina
flour and baked with herbs and spices inspired by beloved Italian
cuisines, Pasta Chips marry modern innovation with the heritage of
some of the Old Country’s most cherished dishes. At just 120 non-
GMO calories per delicious serving, they just might be the perfect
snack”
The crispy format turns pasta - a BFY product - into an indulgent snack.

www.chuaochocolatier.com
“Creative flavor combinations are at the heart of Chuao Chocolatier’s
decadent chocolate experience including: Firecracker, a chipotle
caramel fudge truffle with popping candy, a hint of salt, and dark
chocolate and Salted Chocolate Crunch, a dark chocolate bonbon
filled with toasted Panko bread crumbs, olive oil ganache with a
touch of sea salt.
“ Taste a tantalizing blend of organic 43% dark-milk chocolate, fine-
ground Dominican coffee, and crunchy flecks of house-roasted
cacao nibs. Every bite is like a burst of mocha magic: temptingly rich,
irresistibly crunchy, and undeniably smooth. So satisfying, it might even
replace your favorite coffee drink. Certified fair trade and organic.
What's Inside?
• 3 oz Organic Moka Fleck Chocolate Bar - 43% cocoa content
• Fair for Life certified - made with 77% Fair Trade ingredients
• Caffeine content: 49mg (about half of an 8oz cup of coffee)"www.lakechamplainchocolates.com

" Lebby chickpeas are irresistibly
delicious. They are roasted
through a process that was
perfected over centuries to
give it’s perfect texture and
great flavor. Lebby is all natural
only roasted to perfection and
slightly flavored with natural
ingredients."
www.lebbysnacks.com
“Keepers Coffee Soda is something really unexpected. We take fresh
citrus juice and pair it with expertly roasted coffee. Then, to infuse
carbonation, we step on to a trampoline and bounce the crap out of
it (true story). It’s all-natural with all the good stuff you’d expect from a
fancy artisanal coffee company”
www.keepers.co

www.wildophelia.com
Cross Category Indulgence | Indulgence Cues
Insinuations such as butter,
chocolate - while still using better
for you and cleaner ingredients
www.bienafoods.com

www.wellabar.com
"Nut butter-based, better for
you offering:"
“WELCOME TO THE
DELICIOUS WORLD OF
WELLA – A NEW, FRESHER
WAY TO SNACK: We use
pure, organic whole foods
selected for freshness and
quality, simply combined to
create truly crave-worthy high
protein snacks. Treat yourself
and your family to the newest
name in ‘organic fresh-chilled’
protein bars—Wella Bar. We
keep it real and make it fresh”
Cross Category Indulgence | Indulgence Cues
www.eatbobos.com

Cross Category Indulgence | Guilt Free
www.naturalsinsonline.com
“The Un-Potato Chip”
“Why switch from the famed potato chip? There are only two
ingredients in every bag of Natural Sins, so each chip is full of
incredible flavor and is more nutritious than the average snack.
This full-sensory snacking sensation crunches like a chip without a
crumb of regret.
“I'm a grain based snack
packedfull of whole grains to
bring youa heart healthy treat.
With less than 140 calories per
serving, I'm perfect for guilt-
free snacking!”
www.hiimskinny.com

www.getskinnydipped.com
“Finally, a chocolate covered
almond that is healthy and
indulgent. Our almonds are
roasted to perfection then
skinny dipped in a thin layer
of artisan dark chocolate
and finished with a whisper
of cocoa, espresso or pure
raspberry.
Balanced. Modern. Evolved ...
And wildly addictive”
Cross Category Indulgence | Guilt Free
“Everyone is falling in love with the newest member of Tate’s
cookie family! Tiny Tate’s are a bite sized version of our famous
thin, crispy chocolate chip cookie in a handy single serve
package. They’re a great anytime snack and are just about perfect
tucked into a lunch box”
www.tatesbakeshop.com

Key Take Away...

Better for You Experiences
Prominent innovations are the ones who combine better-
for-you / sustainable products with a surprising or indulgent
experience.
Play with textures, world flavors, textures and layers, or add
value with a story / content / connectivity.
Values matter: Minimally processed / super-ingredients that
are also good for the environment or society.
Utilize personalization, respond to specific needs and offer
lifestyle-specific products such as free from, vegan, active
and premium offerings.
01
02
03
04

Main Themes Supporting all 3 Concepts:
RealClean eating Cross-category
Plant-based
Curate
Artisanal
Hand crafted
Smallbatch
simple
Local
Surprising

How Can We Help?
Schieber Research is a market research and competitive intelligence firm that
helps companies recognize new opportunities, innovate, and grow.
Founded in 2009, and with offices in New York and Tel Aviv, Schieber Research
has served hundreds of companies worldwide, from startups to private equity
firms to major consumer goods manufacturers. We provide tailor-made research,
ongoing competitive intelligence and reports on industry and consumer trends.
We developed a special methodology to monitor, analyze and facilitate market
trends, and our worldwide network of field analysts monitors developments in
retail and consumer goods on site.
We have worked with clients from diverse industries, including: food and beverages,
automotive, finance, pharma, retail, beauty and personal care, hospitality, home
appliances and digital.
Founder and CEO Hamutal Schieber is an expert on consumer goods and
innovation, and frequently writes for major business publications and lectures at
business schools. She is a graduate of the Hebrew University Faculty of Law and
has over 16 years of experience in market research.
CEO Hamutal Schieber founded the company in 2009.
Our offices are in New York and Tel Aviv.
Visit us at: www.researchci.com

Contact us:
Tel. 212-403-2819
info@researchci.com | www. researchci.com
1001 Ave of the Americas, New York, NY 10018
All rights reserved © Schieber Research, LLC 2017.
If you wish to reprint or use, please contact us.

Food and Beverage Trends: The Fancy Food Show, 2017

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