In this webinar, Hanapin experts Tanner Schroeder and Connor Regan will take a stroll down the good ol’ memory lane of 2017 and show you which updates from this last year are worth your time and effort.

1. 1
www.dublindesign.com
Hanapin’s Master List of
2017 PPC Updates
HOSTED BY:

2. Presenters
• Tanner Schroeder
– Account Manager
– PPC Hero Blogger
– @TannerSchroeder
• Connor Regan
– Production Associate
– PPC Hero Blogger
– @Creegs_5

3. – Run the world’s most popular PPC blog
and conference.
– We manage and optimize global paid
search, paid social, and display programs.
– Within 12 months, brands can expect a
250% increase in their growth trajectory.
Who is Hanapin?

4. Our Clients

5. Join the Conversation
Include the hashtag #thinkppc in
your Twitter tweets.
Or use the webinar question box to
send us questions.

6. Live Poll Question #1
How long have you been in PPC?
#thinkppc
A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years

7. Welcome to the Masters..

8. ...List of 2017
1. Google
2. Bing
3. Facebook
4. Instagram
5. LinkedIn
6. Pinterest
The Need-to-Know Updates of the Year

9. #thinkppc
Google

10. Accelerated Mobile Pages

11. Parallel Tracking

12. Shopping Ads Across The
World

13. AdWords Dashboards

14. Display Ad Extensions

15. YouTube Ad Extensions

16. #thinkppc
Bing

17. Countdown Ads Are Here

18. Dynamic Search Ads Are Also Here

19. And Don’t Forget The Maximize Clicks Bid
Strategy

20. Content Network Campaign
Deletion
Download Data By November 30th!

21. #thinkppc
Facebook

22. Facebook Ads Manager Combining With Power
Editor
● The updated Ads Manager interface is designed to feel familiar without
sacrificing any capabilities advertisers enjoyed from the old Power Editor
or Ads Manager.

23. New Lifestyle Collection Template Launched

24. Messages Objective For Facebook Ads

25. #thinkppc
Instagram

26. Facebook Canvas Now In Instagram

27. Upload Organic Stories To Ads Manager

28. #thinkppc
LinkedIn

29. Native Ads Coming To Outlook
• LinkedIn Audience Network (new and improved?) for Mobile and Native Ads
“While we had a similarly named product a couple of years
ago, the difference is that this a completely different
experience.”
-Divye Khilnani, Group Product Manager

30. #thinkppc
Pinterest

31. Pinterest Expanding Interest Targeting With The Pinterest Taste
Graph

32. Our Favorite PPC Updates Of 2017 [So Far]

33. Offers & Outreach
A. Are you vetting agencies in the next 6 months?
B. Would you like to stay up-to-date on our all-PPC
conference, Hero Conf?
C.Yes to both!
D.No, thanks.

34. Live Q&A Time!

35. #thinkppc
Thank you for attending our webinar!
#thinkppc
Contact Hanapin Directly: marketing@hanapinmarketing.com
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero and Hero Conf