1.
Simply Measured
Full-Funnel Social Analytics

2.
You First

3.
Your Goals and Opportunities
Goals
• Ex. Increase traffic to website from social.
• Ex. Grow follower base.
• Ex. Start and influencer program.
Company
Logo Here
Opportunities
• Ex. Determine what content drives the most traffic to your website.
• Ex. Gain an understanding of what people say about your brand.
• Ex. Find the right influencers and measure effectiveness.

4.
The Social Metrics Map
Conversion
Intent
Consideration
Awareness
Goals KPIs
Increase the number of
people who know your
brand and what you offer.
Educate people on your
products, mission, and
value proposition.
Differentiate your brand
and products, and create
urgency to take action.
Entice people to purchase,
donate, submit forms, etc. with
offers and promotions.
Mentions
Sentiment
Reach & Impressions
Engagement
Audience Growth
Visits
URL Shares
Pageviews/Time on Site
Form Submissions
Account Creation
Purchases/Donations

5.
Your Current Toolset for Social
Conversion
Intent
Consideration
AwarenessEx. Crimson Hexagon
Ex. Unmetric, Sprout
Ex. Google Analytics
Ex. UTM Parameters

6.
Social’s Role in the Customer Journey
HAS CHANGED.
Wildfire, 2012; Center for Marketing Research, University of Massachusetts Dartmouth, 2017
Most common benefit of social
was growing brand awareness.2012 Inc. 500 executives rank social as the #1
channel with potential to impact sales this year.2017

7.
SOCIAL IMPACTS
EVERY POINT
in the Marketing Funnel.
What Does This Mean?

8.
Social Analytics Tools Have Failed to Keep up,
Forcing Social Marketers to
in an Attempt to Measure
The Full Funnel.
PIECE TOGETHER
DISPARATE TOOLS

9.
The Frankenstein Funnel Approach
Has Held Marketers Back from
FULFILLING
SOCIAL’S
POTENTIAL.

10.
How Do We Know Marketers Are
BEING HELD BACK?

11.
THEN AND NOW
Duke University CMO Survey, 2013, 2017
85% 81%
2013 2017
Are Unable to Quantitatively Measure the
Full-Funnel Impact of Social

12.
How Can Social Finally Reach Its Potential?
Only with a New Solution That Takes a
FULL-FUNNEL APPROACH.

13.
The Only Full-Funnel Social Analytics Solution
Old World New World
Conversion
Intent
Consideration
AwarenessListening Tools
Engagement Tools
Web Analytics Tools
URL Tagging Tools

14.
What We’re All About
1. Data Shouldn’t be Hard – Metric hunting across tabs is painful and
ineffective. You’re a marketer, and that’s not what you signed-up for.
2. Content Shouldn’t be a Guessing Game – To create relevant
content, you must know what people say and what they share.
3. Lost Time = Opportunity Cost – Building reports is not an activity
that impacts your funnel. You should spend that time finding and
applying insights that will have an increased impact.
4. The Time is Now – It’s no longer a question of does social impact the
whole funnel, it’s a question of how much.

15.
Simply Measured Full-Funnel Social Analytics

16.
Listening
Listen to Social Conversations

17.
Listening
• Discover new audience segments
• Age, gender, and location.
• Analyze emerging conversations
• Themes relevant to your brand and
competitors.
• Identify influencers
• Who can help increase brand
awareness and share of voice?
Increase Brand Awareness:
Sentiment, mention volume, reach, time of day and
week, and top media in a single view.

18.
Use Case: Discover New Audience Segments
Gender
Age
Location

19.
Use Case: Analyze Emerging Conversations
Themes
Competitors
Sentiment

20.
Use Case: Identify Influencers
People/Partners
Reach
Engagement

21.
Customer Story: Premier Nutrition
Challenge:
Reposition PowerBar in a way that appeals to consumers of other lifestyles,
while maintaining the base appeal to avid runners.
Solution:
Listen to conversations about protein and segment by multiple themes. Identify
influencers in other sports and lifestyles to help promote PowerBar.
Results:
Reduced the time required to discover and define relevant content for
consumers of other lifestyles. Identified influencers relevant to consumers
talking about CrossFit, swimming, soccer, basketball, and more.

22.
Social Analytics
Analyze Social Performance

23.
Social Analytics
• Analyze competitors and benchmark
• Campaigns, engagement and audience
growth.
• Measure across channels
• Impressions, engagement, and
audience growth by profile,
post, and campaign.
• Schedule automated reports
• Presentation-ready reports,
built on industry best practices.
Increase Audience Consideration:
Analysis and reporting across Facebook, Instagram,
YouTube, and Pinterest.

24.
Use Case: Analyze Competitors & Benchmark
Total Engagement
Audience Growth
Campaign Posts

25.
Use Case: Measure Across Channels
Multi-Channel
Media Type
Post Analysis

26.
Use Case: Schedule Automated Reports
Presentation-Ready
Easy to use
The right amount
of data

27.
Customer Story: Trek Bicycles
Challenge:
Create global alignment on brand message and engagement measurement.
Identify the types of content yielding the greatest engagement by region.
Solution:
Trek used Simply Measured to determine a common metric on which to gauge
performance: engagement per post, then identified photos as the top
performing media type across channels.
Results:
A more unified brand voice and insightfully selected media types led to:
• 82% increase in engagement per post
• 61% increase in total engagement

28.
Content Share Tracking
Track Content Sharing

29.
Increase Audience Intent:
Content Share Tracking
• Complete measure social web traffic
• Traffic from every URL posted by
your brand and your audience.
• Track public and private sharing
• Discover which URLs are shared in
social and messaging apps.
• Measure onsite activity
• Pageviews, time-on-site, and
more. Shares, visits, pageviews, time-on-site, and more from
owned, earned, and private messaging activity.

30.
Use Case: Complete Measure Social Traffic
Total Social Traffic
Traffic from Your Posts
Traffic from Audience
Sharing

31.
Use Case: Track Public and Private Sharing
Sharing by Channel,
Including Dark (Private)
Sharing Data by URL
Comparative Sharing
Trends

32.
Use Case: Measure Onsite Activity
Time-On-Site
Bounce Rate
Pageviews

33.
Conversion Tracking
Measure Social Conversions

34.
Conversion Tracking
• Analyze social conversions
• Actions taken on your website, such
as form submissions, add-to-
cart, or any other action.
• Measure acquisition and revenue
• Purchase and donation conversions.
• Full-funnel analysis
• Compare trends between
conversions, impressions,
engagement, traffic, and sharing.
•
Increase Conversion:
Conversions, purchases, revenue, and more from
owned, earned, and private messaging activity.

35.
Use Case: Analyze Social Conversions
Total Conversions
Conversions from
Audience Sharing
Conversion Trends

36.
Use Case: Measure Acquisition and Revenue
Purchases by Traffic
Source
Post-level Purchase
Attribution
URL-level Purchase
Attribution

37.
Use Case: Full-Funnel Analysis
From Impressions
to Conversions
Impression to
Revenue Ratio
Engagement to
Conversion Correlation

38.
More Than Software

39.
Onboarding
User Training Programs
Customer Success
Product & Industry Expertise
Product Support
Functionality and Uptime
Professional Services
Custom Deliverables
Success Services from Simply Measured
39

40.
Pricing & Packaging

41.
Pricing & Packaging
Social Analytics:
Starting at $199/mo.
Social Analytics
• 5 Profiles – Included
• Additional Profiles - $20/profile
Content Share Tracking
• 1 Domain – Included
• Required set-up - $299/domain
• Additional Domains - $99/domain
API Access
• 100,000 calls/mo. – Included
Available Add-Ons:
Listening - $199/mo
• 10,000 Mentions – Included
• Additional Mentions - $149/50k per month
• Required set-up - $499 one-time
Conversion Tracking - $149/mo
• 1 domain included
• Additional Domains - $149/mo per domain
• Required set-up - $599/domain
Professional Services
• Custom quote by project

42.
Pricing Options
Option #1 Option #2 Option #3
Listening XY,000 mentions XY,000 mentions XYZ,000 mentions
Base Package
Social Analytics +
Content Share Tracking
XY profiles
X domain
XY profiles
Y domains
XYprofiles
Z domains
Conversion Tracking X domain Y domains Z domains
Professional Services Custom Dashboard Custom Dashboard Custom Dashboard
Price/month $ABC $A,BCD $AB,CDE
One-Time Set-Up $ABC $A,BCD $AB,CDE
Contract Length 12 month 12 month 12 month
All Options Include:
• Unlimited Seats
• Access to Customer
Success Manager
• Onboarding
• Product Support

43.
Pricing Proposal
Proposed Plan
Listening XY,000 mentions
Base Package
Social Analytics +
Content Share Tracking
XY profiles
X domain
Conversion Tracking X domain
Professional Services Custom Dashboard
Price/month $ABC
One-Time Set-Up $ABC
Contract Length 6 mos. remaining
Also Includes:
• Unlimited Seats
• Access to Customer Success Manager
• Onboarding
• Product Support
Company
Logo Here

44.
Pricing Proposal
Current Plan Proposed Plan
Listening XY,000 mentions XY,000 mentions
Base Package
Social Analytics +
Content Share Tracking
XY profiles
X domain
XY profiles
Y domains
Conversion Tracking X domain Y domains
Professional
Services
Custom Dashboard Custom Dashboard
Price/month $ABC $A,BCD
One-Time Set-Up $ABC $A,BCD
Contract Length 6 mos. remaining 12 mos. (addtl. 6 mos.)
Company
Logo Here

45.
What Makes Simply Measured Different?
Native
Analytics
Engagement
Tools
Listening
Tools
Publishing
Tools
Engagement on Owned
Profiles Y Y Y N Y
Engagement on Competitor
Profiles Y N Y N N
Cross-Channel Profile
Analysis Y N Y N Y
Earned Media Audience
Segments Y N N Y Y
Earned Media Influencer ID Y N N Y N
Earned Media Conversation
Reach Y N N Y Y
Owned Social Traffic &
Conversion Y Y Y N Y
Earned and Private Traffic &
Conversion Y N N N N
URL Sharing Analysis Y N N N N
Full-funnel view, from
Impressions to Conversions Y N N N N

46.
Next Steps

47.
Thank You

48.
Appendix
Additional Product Slides

49.
About Simply Measured
Social and content marketers use Simply Measured to measure
everything from awareness to conversion with the only complete
social analytics solution, giving them the ability to prove social’s impact
and improve performance across marketing.
Since 2010, we have pioneered the
practice of social analytics. We’re
passionate about helping marketers
uncover the complete impact of their
efforts and new ways to improve results.

50.
Who We Work With
50

51.
Simply Measured Features
• Audience demographics, psychographics,
and location.
• Influencer identification.
• Sentiment analysis.
• Competitive analysis and benchmarking.
• Cross-channel analysis and reporting.
• Traffic from owned, earned, and private messaging
social activity.
• URL share tracking through public and private
social channels.
• Onsite activity, including conversions and revenue,
from owned, earned, and private messaging social
activity.

52.
Content Share Tracking

53.
Definition: Private Sharing Through Dark Social
Technical Definition:
Website traffic that originates from a shared link, but does not pass a
referrer and thus appears as ‘Direct’ traffic in web analytics.
Display
Other?
Social
Search

54.
Impact of Private Sharing Through Dark Social
54
84%
of Social Sharing is DARK
>50%
of Social Traffic is DARK
>50%
of Social Sales are DARK
Sources: RadiumOne and Simply Measured

55.
How We Track Traffic and Shares
2. Automatically adds a unique tracking
code onto the end of every website
visitor’s URL.
jcrew.com/#sm.1atva211dacdhhvd91jt0dlaf58
JavaScript goes onto your website and does two
things:1. Identifies referrer, user agent,
and driving URL.
• When visitors copy and paste the URL into
social, it will contain the unique tracking code.
Then, when visitors come from that URL to the
site, we are able to identify the source,
including if coming from private messaging.
• When your brand posts, just copy and paste the
URL, including the auto-populated tracking
code, into your posts.

56.
API Access

57.
Answer and Analyze Complex Questions, Fast
57
How many shares did I get
across Facebook, Twitter, and
Pinterest last quarter?
How do I stack up against my
competitors by total engagement
and engagement type?
How do engagement trends on
social correlate to email open
rates and pre-roll viewership?
What is the sentiment of the replies
I’m receiving on my posts across
across my social channels?
Brand Dashboard

58.
Unified Social Story
58
*Note: From your database, you can inject data into any 3rd party or in-house tools.

59.
What Makes the Social Analytics API Different
59
Unification of engagement signals across channels.
Structured data unlocks easy discovery of new insights.
Perform your most complex queries.