PPC Hero and Crazy Egg’s Live Landing Page Critique

•Download as PPTX, PDF•

1 like•3,517 views

In this week's webinar recording you get the opportunity to join landing page and conversion rate optimization experts Sam Owen (Hanapin Marketing) and Neil Patel (Co-Founder, Kissmetrics and Crazy Egg) as they go through a cross section of different landing pages to give pro-level feedback on what works and what doesn’t.

Education Technology Design

#thinkppc
&
HOSTED BY:
Live Landing
Page Critique

#thinkppc
Presenters
• Neil Patel
– Co-founder of CrazyEgg and KISSmetrics
– Helps companies like Amazon, AOL, GM, HP and
Viacom grow their revenue
– Find his blog at http://www.quicksprout.com
• Sam Owen
– Account Manager/CRO Specialist at Hanapin
Marketing
– Blogger at PPC Hero

#thinkppc
Live Landing Page Clinic
A dive into the landing pages you submitted for us!
• What we like
• What we don’t like
• Things you can test
• Note: Quick clarification on terminology –Conversion Rate
Optimization, Landing Page, CRO, LPO

#thinkppc
Join the conversation
• Include the hashtag#thinkppcin your Twitter tweets.
• Or use the webinar question box to send us questions.

#thinkppc
Live Poll Question #1
What is your primary job role?
#thinkppc
a. Web Design
b. Web Development
c. Online Marketing – PPC/SEO/Email
d. Management
e. Other

#thinkppc
Live Poll Question #2
How do you manage your Conversion Rate
Optimization?
#thinkppc
a. We don’t do any CRO
b. I manage it myself
c. I’m part of a team that manages it
d. I outsource my CRO work
e. I’m rethinking how my CRO is managed

#thinkppc
What is Landing Page Optimization?
• Testing
• Testing some more
• Finding out what worked from your tests
• Testing that
Analyze
Test
Optimize
Test

#thinkppc
Analysis
• Qualitative Reviews
– Ask yourself ‘What am I looking for?’
– Does your page contain everything it needs?
– Does this page appeal to the stage of the buying cycle my customers are at?
• User Testing
– Yourself, coworkers, friends & family
– Tools like usertesting.com
• Analytics Platforms
– Heat Maps
– Conversion Funnel
– In-Page Analytics
– Time on site, Bounce Rate etc.
• Segment your results
– New vsReturning, Location, Traffic Source

#thinkppc
A great landing page
• No ‘one size fits all’ solution
• Ingredients to include
– Offer – Strong call to action
– Proof – Give them a compelling reason to buy / sign up
– Trust – Show your site is not a scam
– Few obstacles – make your form or cart easy to use
– Images – make it really obvious what they are buying and let them see it clearly
• Get rid of clutter that doesn’t help any of these things
Don’t let your Landing Page
show up on this show!

#thinkppc
Live Landing Page Clinic Time!

#thinkppc
Need Help?
Would you like help with either CRO or PPC management?
I’m interested in:
a.) 60 Day FREE Trial of Crazy Egg
d.) More information on PPC & CRO Management with Hanapin:
We handle the day-to-day management of your PPC account
— Including premium CRO management.

#thinkppc
Have more questions?
Thank you for attending Our Live Landing Page Critique!
#thinkppc
• Or Contact us Directly:
• Webinar Feedback: marketing@hanapinmarketing.com

Viewers also liked

How the Psychology of Color Can Increase Your Website Conversions Neil Patel, co-founder at KISSmetrics Join the conversation on Twitter @thuelmadsen #KISSwebinar Neil Patel - KISSmetrics - @neilpatel ! Neil Patel is a serial entrepreneur and the co-founder of KISSmetrics and Crazy Egg. He helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. Your presenter Join Neil on Twitter @neilpatel #KISSwebinar How Colors Affect Us 1 Humans Can See About 10 Million Different Colors Colors Can Create Emotional Reactions One study examined which colors were the most and Pleasant Hue Most Pleasant & Most Arousing Least Pleasant Yellow: Most Arousing Green-Yellow: Red & Yellow Red & yellow shown to elicit more brain activity than green or blue Colors Affect Buying Decisions • Consumers buy products in colors that they find most appealing at the time of purchase • 90% of snap judgments made about products can be based on color alone (depending on the product). • Colors impact how consumers view the personality of a brand Using the Psychology of Colors to Your Advantage 2 Logo Color Helps in Establishing Differentiation Colors Help a Product and Brand Stand Out Think Apple’s aluminum color and white cables. Influences Consumer Perception Use colors to establish your differentiation from competitors Ignore Stereotypical Color Associations Color preferences are determined by experience. Color Guidelines for Web Conversions Contrast is key when forming CTAs Facebook’s Sign Up Button Charity Water Donate Now Button Red In competitive situations, a red background made people pay more. Blue In negotiations, a red background decreased a consumer’s willingness to pay as compared to blue. Blue In fixed price settings, consumers are more influenced by blue. Blue Researcher says: “Because these consumers were also only competing with the seller, purchase likelihoods were lower with red backgrounds compared to blue, indicating that their willingness to pay may have been lower.” Red & Blue Red induces aggression relative to blue. What This Means For You In competitive situations, test using a red background. For fixed-price scenarios, test using a blue background. Color Psychology for Men and Women Men and women vary in their color preferences Men’s Favorite Colors Women’s Favorite Colors Gender Color Preferences Questions? Neil Patel Co-Founder KISSmetrics ! @neilpatel Thue Madsen Marketing Associate KISSmetrics ! @thuelmadsen

How the Psychology of Color Can Increase Your Website Conversions

Kissmetrics on SlideShare

• Neil Patel Growing Your Business With Inbound Marketing ! March 2014 • Neil Patel Co-Founder   @neilpatel Presenter Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences • Doing Business on the Web for 11 Years I have help 100’s of companies with their Inbound Marketing efforts • @neilpatel #KISSwebinar Join Neil on Twitter • 1 Intro to Inbound Marketing 2 Successful Companies to Learn From 3 Tactics on Doing it Well Agenda 4 Measuring Your Performance • Intro to Inbound Marketing 1 • Promoting a company through content creation What is Inbound Marketing? • How is it Different From Outbound? Inbound Outbound • Create content, customers come • Aim to educate visitors on a topic • Create content people want to consume • Pushing a message • Talking about yourself • Generally annoy viewers • Inbound Marketing Funnel • Advantages • Lower cost per lead • Customers come to you • Overtime you become a resource and a source of knowledge • More organic traffic • Successful Companies to Learn From 2 • InsideOut Achieved a 388% increase in leads h p://www.marketingsherpa.com/article/case-study/content-marketing-leads-4-step-strategy • Mint h ps://www.mint.com/blog/ • Kraft Foods h p://www.kra recipes.com/ • Yale Appliance h p://blog.yaleappliance.com/resource-center • Tactics for Doing it Well 3 • Creating Great Content How to Write a Great Headline • Most important part of your copy • Element of a great headline Self-Interest Draw Curiosity • Don't be too specific, create curiosity for the reader • Make the benefit clear • Tips "Lists" of things work well Social media mentions gets traction • Hacks Write a minimum of 30 headlines and get feedback • Test with people around you • Ask on social media • Creating Great Content Guidelines • Write for your audience • Solve problems • Educate • Write For Your Audience know who they are • Email Signup Ask for job title and email • Ask • Solve Problems • Identify pain points and solve them • What does your audience struggle with? • What is your area of expertise? • Tie the two together • Common Questions - What questions do your prospects ask? • Educate • Building a Relationship • Email Subscriber List • Comments • Webinars Q&A at the end of webinars • Social Media • Converting Visitors into Leads • Free guides http://grow.kissmetrics.com/measure-matters • Free webinars http://grow.kissmetrics.com/webinar-43 • Convert visitors into free trails h p://blog.kissmetrics.com/ • Measuring Your Performance 4 • Track Conversions • Sharing Rate • Questions? Neil Patel @neilpatel

Growing Your Business With Inbound Marketing

Kissmetrics on SlideShare

GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers @neilpatel “Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES WHO ARE YOUR Customers? HTTP://KISS.LY/SMBANALYSIS HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012 CHANNELS GET CROWDED Fast! Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX Distribution Hacks Five strategies for distribution: Integrations, Work Emails, Embeds, Powered By, Free Stuff Integrations Shopify has 30,000+ businesses Salesforce has 100,000+ businesses Box has 120,000+ businesses 37signals has 150,000+ businesses Yammer has 200,000+ businesses Constant Contact has 400,000+ businesses Github has 1,900,000+ people MailChimp has 2,000,000+ people Google Apps has 4,000,000+ businesses FreshBooks has 4,500,000+ people Google Analytics has 30,000,000+ accounts Evernote has 30,000,000+ people Dropbox has 50,000,000+ people How to optimize integrations. Integrations make your product better. Measure your conversions and revenue. Discover valuable integrations. Ask users about integrations. Make your partner pages awesome Work Emails HTTP://PODIO.COM Work Emails HTTP://YAMMER.COM How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions Embeds HTTP://KISS.LY/YTEMBED Embeds HTTP://KISS.LY/SSEMBEDS How to optimize embeds Why should people embed? Make it as easy as possible to embed. Track how well your embeds convert. Test relevant call to actions. Optimize for search but don’t obsess Powered By How to optimize “Powered By” What are you Powering? Test the copy of your call to action. Test and optimize your landing pages. Track views, clicks, conversions and LTV Measure individual effectiveness Free Stuff HTTP://GRADER.COM Free Stuff HTTP://NEWRELIC.COM/ASI Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/ How to optimize free tools. Map to customer decision making. Think about what you can repurpose. Educate your prospects. Test your ideas minimally (ghetto). Measure and optimize revenue FIGURE OUT WHAT’S BEST FOR Your Product YOU HAVE No Excuses We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com

The Art of Growth Hacking by Neil Patel

Kissmetrics on SlideShare

Most people that visit your website come and go without making a purchase or becoming a lead of any kind. Cranking up lead generation calls for offering powerful lead magnets that compel prospects to take action. In this webinar, you’ll learn how to develop lead magnets to catapult conversion and generate subscribers faster and more effectively. You’ll learn: How to create lead magnets with pulling power 5 principles for creating a great lead magnet All about the different types of lead magnets that convert visitors to leads 17 ways to promote your lead magnet If you care about conversion, you need to carve 60 minutes out of your week to attend this information-packed session with digital marketing expert Barry Feldman.

How to Gas Up and Oil Your Lead Machine

Kissmetrics on SlideShare

How to Build Data-Driven B2B Growth Strategies

Kissmetrics on SlideShare

How to Generate 195,013 Visitors a Month Without Spending a Dollar on Ads

Neil Patel

The Ultimate Guide to Creating Visually Appealing Content

Neil Patel

Viewers also liked (7)

How the Psychology of Color Can Increase Your Website Conversions

Growing Your Business With Inbound Marketing

The Art of Growth Hacking by Neil Patel

How to Gas Up and Oil Your Lead Machine

How to Build Data-Driven B2B Growth Strategies

How to Generate 195,013 Visitors a Month Without Spending a Dollar on Ads

The Ultimate Guide to Creating Visually Appealing Content

More from Hanapin Marketing

Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta

Hanapin Marketing

5 Reasons to Use Amazon DSP in 2020

Hanapin Marketing

Identify & Leverage YouTube Audiences for Organic & Paid Growth

Hanapin Marketing

Connect the Likes: Tracking Visits to Improve Facebook Ads Performance

Hanapin Marketing

Whether this is your first time participating in the process of hiring an agency or your 5th time, it’s good to get a fresh perspective on what you should be looking for, including the types of questions to ask and the warning signs to look out for. To help you in the process, Hanapin’s President, Jeff Allen, and Director of Services, Carrie Albright, go through the primary elements you should consider when hiring an agency.

Hiring a Marketing Agency? Critical Questions that Drive the Right Decision

Hanapin Marketing

Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey. Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start. In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.

Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape

Hanapin Marketing

The Rise of Conversational Marketing - How to Leverage Chatbots for PPC

Hanapin Marketing

The Untapped Power of Quora Ads

Hanapin Marketing

Google is Getting More Expensive - How to Get Around that with Better Audienc...

Hanapin Marketing

Investing in Brand Campaigns? Post-Click Experience is Key

Hanapin Marketing

The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to: Prioritize the various video marketing options Maximize the impact of video content with behavioral retargeting Track and optimize social video in marketing campaigns.

How to Maximize the Impact of Video Content with Retargeting

Hanapin Marketing

Machine Learning Tech You Could and Should Use Tomorrow

Hanapin Marketing

It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns that a feed is not always the right solution or not even possible. With Ad Customizers you have a solution that will fit in any situation. In this session you will learn to combine the power of Ad Customizers with Google Sheets and how this will result in an setup where it’s possible to co-create, alter and manage these at scale, for as many ads as you want in the blink of an eye. This session will explain in what way you can co-operate with your clients on the ads and keep track of this in one shared file instead of your inbox. This means you can focus on maximizing the performance of the Search account instead of losing too much time on repetitive tasks such as ad copies. Furthermore you will walk away with valuable insights and best practices about current setups within different markets.

Create a PPC Playground For Your Clients: How To Co-Create Your Ad Customizers

Hanapin Marketing

The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn: - Why post-click optimization is a need and how it leads to personalization - Common mistakes in today's post-click programs - Advice for providing relevant post-click experiences for ad programs

Building Optimised Post-Click Experiences

Hanapin Marketing

Keynote: Using Creativity in Advertising to Stay Ahead

Hanapin Marketing

Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.

Keynote: How to Supercharge Your PPC Career

Hanapin Marketing

First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign. In this session you will learn: - Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries - Reporting tips – how to get detailed insights into your ad extensions and what to draw from them - A script for automatically adding product-specific sitelinks to text ad campaigns

Ad Extensions as a Lever for Powerful Text Ads

Hanapin Marketing

Everybody talks about AI at the moment. However, many companies and agencies are not even using automated bidding strategies to make use of this easily accessible form of "artificial intelligence". To investigate this situation, I will share my experience with implementing bidding strategies for lead generation and e-commerce accounts, show how to avoid the most common pitfalls and how to manage expectations. The following questions will be tackled in this session: - Should account managers be worried about handing over control to automated bidding strategies - Which framework is required to use automated bidding strategies successfully? - Is there a substantial increase in performance that would make it imperative to use them?

Why You Should (Not) be Using Automated Bidding Strategies

Hanapin Marketing

Pinterest users are conducting 600 Million+ visual searches per month on the platform. Did you know this... are you using Pinterest? Our B2B and ecom clients that are growing their business by 11% on Pinterest. We want to see you grow your business too. This hands-on session is going to take you through the world of Pinterest and everything we have learned. In this session, you will learn the following: - The Dos and Don'ts of marketing on Pinterest - When people start their search for major holidays, sports, Pride and fashion week events - What the mysterious CTR threshold is and how it can turbo charge your campaign - How to segment your campaign for the best results - Why you should stay away from the "One Tab" feature - Are you ready for the marketing nirvana that is Pinterest?

What I Learned In One Year Marketing on Pinterest..Yes It Was Profitable

Hanapin Marketing

Data Driven Advertising

Hanapin Marketing

More from Hanapin Marketing (20)

Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta

5 Reasons to Use Amazon DSP in 2020

Identify & Leverage YouTube Audiences for Organic & Paid Growth

Connect the Likes: Tracking Visits to Improve Facebook Ads Performance

Hiring a Marketing Agency? Critical Questions that Drive the Right Decision

Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape

The Rise of Conversational Marketing - How to Leverage Chatbots for PPC

The Untapped Power of Quora Ads

Google is Getting More Expensive - How to Get Around that with Better Audienc...

Investing in Brand Campaigns? Post-Click Experience is Key

How to Maximize the Impact of Video Content with Retargeting

Machine Learning Tech You Could and Should Use Tomorrow

Create a PPC Playground For Your Clients: How To Co-Create Your Ad Customizers

Building Optimised Post-Click Experiences

Keynote: Using Creativity in Advertising to Stay Ahead

Keynote: How to Supercharge Your PPC Career

Ad Extensions as a Lever for Powerful Text Ads

Why You Should (Not) be Using Automated Bidding Strategies

What I Learned In One Year Marketing on Pinterest..Yes It Was Profitable

Data Driven Advertising

Recently uploaded

An Overview of the Odoo 17 Discuss App.pptx

Celine George

demyelinated disorder: multiple sclerosis.pptx

Mohamed Rizk Khodair

ANTI PARKISON DRUGS.pptx

PoojaSen20

Mastering JNKVV Entrance Exam: Previous Year Question Paper Analysis for MSc Ag Genetics and Plant Breeding Welcome to our comprehensive guide to cracking the JNKVV Entrance Examination for MSc in Agricultural Genetics and Plant Breeding. we'll dive deep into the analysis of previous year question papers, providing you with valuable insights, tips, and strategies to excel in this competitive exam. The Jawaharlal Nehru Krishi Vishwa Vidyalaya (JNKVV) is one of India's premier agricultural universities, and gaining admission to its MSc program in Genetics and Plant Breeding is a significant achievement. This video aims to help you prepare effectively by analyzing past question papers, highlighting important topics, and suggesting the best study strategies. Understanding the Exam Pattern Before we delve into the questions, it's crucial to understand the structure of the JNKVV entrance exam. The exam typically comprises multiple-choice questions (MCQs) that test your knowledge across various domains of genetics and plant breeding. The key areas usually covered include: Fundamentals of Genetics: - Mendelian inheritance - Chromosome structure and function - Genetic variation and mutation Plant Breeding Techniques - Hybridization methods - Selection techniques - Breeding for disease resistance Molecular Genetics - DNA replication, transcription, and translation - Molecular markers in plant breeding - Genomics and genetic engineering 4. Quantitative Genetics: - Heritability and genetic advance - Statistical methods in plant breeding - QTL mapping #### Detailed Question Paper Analysis Now, let's analyze a previous year’s question paper to understand the types of questions asked and the best ways to approach them. Section 1: Fundamentals of Genetics Example Question: Which of the following is NOT a part of Mendel's Laws? - A) Law of Segregation - B) Law of Independent Assortment - C) Law of Dominance - D) Law of Uniformity Analysis: This question tests your basic understanding of Mendelian genetics. To tackle such questions, ensure you are well-versed with the core principles of genetics. Revising basic concepts from standard textbooks like "Principles of Genetics" by Gardner et al. can be highly beneficial. Section 2: Plant Breeding Techniques Example Question: In plant breeding, the method where two plants with desirable traits are crossed is known as: - A) Backcrossing - B) Hybridization - C) Mutation breeding - D) Polyploidy Analysis: Questions in this section often require applied knowledge of breeding techniques. Focus on understanding the different methods of plant breeding, their applications, and examples. Books like "Plant Breeding: Principles and Methods" by B.D. Singh can provide comprehensive coverage of these topics.

MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...

Krashi Coaching

24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...

Nguyen Thanh Tu Collection

philosophy and it's principles based on the life

NitinDeodare

PSYPACT- Practicing Over State Lines May 2024.pptx

Marlene Maheu

Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45 Event Link:- https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-exploring-gemini-ai-and-integration-with-mulesoft/ Agenda ● Introduction ● Gemini AI & Gemini API ● Features & Capabilities ● MuleSoft Integration with Gemini ● Gemini Custom Connector ● Demo For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/ YouTube:- youtube.com/@mulesoftmysore Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N Speaker:- Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/ Priya Shaw - https://www.linkedin.com/in/priya-shaw Organizers:- Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/ Giridhar Meka - https://www.linkedin.com/in/giridharmeka Priya Shaw - https://www.linkedin.com/in/priya-shaw

Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45

MysoreMuleSoftMeetup

MichaelStarkes_UncutGemsProjectSummary.pdf

mstarkes24

Mattingly "AI and Prompt Design: LLMs with Text Classification and Open Source"

National Information Standards Organization (NISO)

The basics of sentences session 4pptx.pptx

heathfieldcps1

Pragya Champions Chalice 2024 Prelims & Finals Q/A set, General Quiz

Pragya - UEM Kolkata Quiz Club

Operations Management - Book1.p - Dr. Abdulfatah A. Salem

Arab Academy for Science, Technology and Maritime Transport

IPL Online Quiz by Pragya; Question Set.

Pragya - UEM Kolkata Quiz Club

In an age where generative AI is becoming increasingly sophisticated, the potential for fraud and misinformation has reached unprecedented levels. This keynote will begin with a personal case study exploring how the speaker became the target of a generative AI scam, highlighting the convincing nature of these deceptions. Building upon this experience, the talk will delve into the broader implications of generative AI for the spread of misinformation and the erosion of trust in online spaces. As the line between truth and falsehood becomes increasingly blurred, the role of education in equipping individuals with the critical thinking skills needed to navigate this complex landscape becomes paramount. The keynote will argue that empowering postgraduate social science researchers with the tools to critically engage with generative AI is not only essential for their own work but also for the wider fight against misinformation.

Navigating the Misinformation Minefield: The Role of Higher Education in the ...

Mark Carrigan

Photos from our Spring Gala 2024. Thank you for making our 2024 Spring Gala unforgettable! Whether you attended or supported us with a donation, we extend our heartfelt thanks for celebrating School-Community Partnerships alongside ExpandED Schools. Special appreciation to our honorees, Rachel Skaistis and Cravath, Swaine, & Moore LLP, for their unwavering support in advancing educational equity. Your contributions have profoundly impacted countless young New Yorkers, and we’re proud to have you as part of our community. Our gratitude also extends to our Board of Directors, sponsors, city partners, community-based organizations, and the inspiring young people who joined us. Your support fuels our mission, and we’re endlessly thankful for your dedication. While we celebrate our gala’s success, our work continues. As you view the evening’s highlights, consider how you can further empower young New Yorkers and educators with your donation, no matter the size. Donate today: https://www.expandedschools.org/support-our-work/donate/

Spring gala 2024 photo slideshow - Celebrating School-Community Partnerships

expandedwebsite

How to Analyse Profit of a Sales Order in Odoo 17

Celine George

Features of Video Calls in the Discuss Module in Odoo 17

Celine George

How to Manage Closest Location in Odoo 17 Inventory

Celine George

MOOD STABLIZERS DRUGS.pptx

PoojaSen20

Recently uploaded (20)

An Overview of the Odoo 17 Discuss App.pptx

demyelinated disorder: multiple sclerosis.pptx

ANTI PARKISON DRUGS.pptx

MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...

24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...

philosophy and it's principles based on the life

PSYPACT- Practicing Over State Lines May 2024.pptx

Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45

MichaelStarkes_UncutGemsProjectSummary.pdf

Mattingly "AI and Prompt Design: LLMs with Text Classification and Open Source"

The basics of sentences session 4pptx.pptx

Pragya Champions Chalice 2024 Prelims & Finals Q/A set, General Quiz

Operations Management - Book1.p - Dr. Abdulfatah A. Salem

IPL Online Quiz by Pragya; Question Set.

Navigating the Misinformation Minefield: The Role of Higher Education in the ...

Spring gala 2024 photo slideshow - Celebrating School-Community Partnerships

How to Analyse Profit of a Sales Order in Odoo 17

Features of Video Calls in the Discuss Module in Odoo 17

How to Manage Closest Location in Odoo 17 Inventory

MOOD STABLIZERS DRUGS.pptx

PPC Hero and Crazy Egg’s Live Landing Page Critique

1. #thinkppc & HOSTED BY: Live Landing Page Critique

2. #thinkppc Presenters • Neil Patel – Co-founder of CrazyEgg and KISSmetrics – Helps companies like Amazon, AOL, GM, HP and Viacom grow their revenue – Find his blog at http://www.quicksprout.com • Sam Owen – Account Manager/CRO Specialist at Hanapin Marketing – Blogger at PPC Hero

3. #thinkppc Live Landing Page Clinic A dive into the landing pages you submitted for us! • What we like • What we don’t like • Things you can test • Note: Quick clarification on terminology –Conversion Rate Optimization, Landing Page, CRO, LPO

4. #thinkppc Join the conversation • Include the hashtag#thinkppcin your Twitter tweets. • Or use the webinar question box to send us questions.

5. #thinkppc Live Poll Question #1 What is your primary job role? #thinkppc a. Web Design b. Web Development c. Online Marketing – PPC/SEO/Email d. Management e. Other

6. #thinkppc Live Poll Question #2 How do you manage your Conversion Rate Optimization? #thinkppc a. We don’t do any CRO b. I manage it myself c. I’m part of a team that manages it d. I outsource my CRO work e. I’m rethinking how my CRO is managed

7. #thinkppc What is Landing Page Optimization? • Testing • Testing some more • Finding out what worked from your tests • Testing that Analyze Test Optimize Test

8. #thinkppc Analysis • Qualitative Reviews – Ask yourself ‘What am I looking for?’ – Does your page contain everything it needs? – Does this page appeal to the stage of the buying cycle my customers are at? • User Testing – Yourself, coworkers, friends & family – Tools like usertesting.com • Analytics Platforms – Heat Maps – Conversion Funnel – In-Page Analytics – Time on site, Bounce Rate etc. • Segment your results – New vsReturning, Location, Traffic Source

9. #thinkppc A great landing page • No ‘one size fits all’ solution • Ingredients to include – Offer – Strong call to action – Proof – Give them a compelling reason to buy / sign up – Trust – Show your site is not a scam – Few obstacles – make your form or cart easy to use – Images – make it really obvious what they are buying and let them see it clearly • Get rid of clutter that doesn’t help any of these things Don’t let your Landing Page show up on this show!

10. #thinkppc Live Landing Page Clinic Time!

11. #thinkppc Need Help? Would you like help with either CRO or PPC management? I’m interested in: a.) 60 Day FREE Trial of Crazy Egg d.) More information on PPC & CRO Management with Hanapin: We handle the day-to-day management of your PPC account — Including premium CRO management.

12. #thinkppc Have more questions? Thank you for attending Our Live Landing Page Critique! #thinkppc • Or Contact us Directly: • Webinar Feedback: marketing@hanapinmarketing.com

Editor's Notes

Trust can come from more than just logos – a clean, well designed site makes people think that it is professional rather than a scam

PPC Hero and Crazy Egg’s Live Landing Page Critique

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (7)

More from Hanapin Marketing

More from Hanapin Marketing (20)

Recently uploaded

Recently uploaded (20)

PPC Hero and Crazy Egg’s Live Landing Page Critique

Editor's Notes