1.
Last Click is Outdated: Learn
to Use Google Analytics’ New
Attribution Beta

2.
We make our clients the
heroes of their organization.
We’re a digital marketing agency with deep
expertise in a narrow-range of high-growth
digital marketing solutions including
paid search, paid social, programmatic
and conversion rate optimization.
We help complex businesses that have multiple
brands, products, locations and/or services
grow and expand their business.

3.
Supermetrics in brief
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4.
AGENDA
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5.
What is it and when to use it?

6.
Attribution Models: Why Compare Them?
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7.
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● Google Analytics attribution - between different digital
channels and activities (paid & non-paid)
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Different Levels of Attribution

8.
GA MCF Attribution {Beta}: What is it?
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9.
GA MCF Attribution {Beta}: When to use it?
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10.
Reports

11.
Reports: Conversion Path Lengths
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12.
Reports: Conversion Path Lengths

13.
Reports: Advanced Conversion Path Length
Report using a spreadsheet tool

14.
Reports: Conversion Paths
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15.
Reports: Conversion Paths

16.
Reports: Conversion Paths

17.
Reports: Advanced Conversion Path Report in
a Spreadsheet Tool

18.
Reports: Advanced Conversion Path Report in
a Spreadsheet Tool

19.
Reports: Conversion Lag
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20.
Reports: Conversion Lag

21.
Reports: Conversion Lag

22.
Reports: Advanced Conversion Lag Report in a
Spreadsheet Tool

23.
Model Comparison Tool

24.
Model Comparison Tool: The Models
Last Click
First Click

25.
Time Decay
Model Comparison Tool: The Models
Linear

26.
Model Comparison Tool: The Models
Position Based
Data-Driven

27.
Model Comparison Tool: The Models
Data-Driven
Data-Driven Requirements & Eligibility
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28.
Model Comparison Tool: Dimension Settings

29.
Model Comparison Tool: Report Settings

30.
Model Comparison Tool: eComm & Revenue

31.
Model Comparison Tool: Lead Gen

32.
Model Comparison Tool: Google Campaigns

33.
Model Comparison Tool: Results

34.
Model Comparison Tool: The Results
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35.
Model Comparison Tool: Cautions
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36.
Hero Conf Austin 2020: Analytics Workshop

37.
Appendix

38.
Configuration

39.
Configuration: Views

40.
Configuration: Conversion Types

41.
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Configuration: Settings After Set Up

42.
Configuration: Properties
Project SettingsLeft Side Menu Configure