Why Pinterest Needs To Be A Part Of Your Marketing Mix Today

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In this webinar recording, Hanapin’s Senior Account Manager and resident Social Expert, JD Prater discusses the latest announcements, compelling research, and the big reasons why Pinterest needs to be a part of your marketing mix today.

Marketing

Join the conversation
• Include the hashtag #thinkppc in your
Twitter tweets.
Or use the webinar question box to send
us questions.

Live Poll Question #1
How long have you been in PPC?
#thinkppc
A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years

AGENDA
1. Pinterest Audience Insights
2. Latest Pinterest Trends
3. Optimizing Your Pins
4. Pinterest Analytics & Audience Insights
5. Elements of Pinterest Success
#thinkppc

Who’s
On
Pinteres
• Pinterest has 100 million daily active
users, with over 500 billion Pinterest
pins.
• 13% of adult men who are online use
Pinterest, with a 120% growth in male
users in 2015.
• Millennials are using Pinterest as
much as Instagram.
• 60% of Pinterest users are from the
U.S.
#thinkppc

What
Are
They
2 billion
searches
130
Million
Visual
Saving
Ideas
Planning
PurchaseShopping

87%
have made a
purchase after
seeing a
product they
liked

75%
Say Pinterest
is the best
place to find
new interests

93%
Of Pinners use
Pinterest to
plan or make
purchases

Website Visitors Customer Lists Lookalikes
Reach people
who’ve visited
your site
Target existing
customers using
emails or mobile
ad IDs
Reach a larger
group of people
who look and act
similar to your
audience
Create and Target in 3 New Ways
#thinkppc

You can visually
search and buy
all of these things
on Pinterest.
#thinkppc

130 million visual searches every month #thinkppc

When you’re ready to check out,
everything you’ve added to your bag
will be right there waiting for you.
With your new shopping bag, you can
throw in any buyable Pin that catches
your eye.

Pin Strategy
• Long Vertical Image (2:3 to 1.2:8 min width
600px)
• Compelling Images
• Text Overlay
• Detailed Description
• Call to Action
• Tasteful Branding
#thinkppc

Long Vertical Image?
Compelling Images?
Text Overlay?
Branding?
Detailed
Description?
Call to Action?
Score = D
#thinkppc

Long Vertical Image?
Compelling Images?
Text Overlay?
Branding?
Detailed
Description?
Call to Action?
Score = B
#thinkppc

Long Vertical Image?
Compelling Images?
Text Overlay?
Branding?
Detailed
Description?
Call to Action?
Score = A
#thinkppc

Optimization Tactics Recap
• Long Vertical Image
– (2:3 to 1.2:8 min
width 600px)
• Compelling Images
• Text Overlay
• Detailed Description
• Call to Action
• Tasteful Branding
• Landing Page
#thinkppc

https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html#!/the-
us/shopping/medium/generic-paid-search
Medium business with 500–10K ecommerce transactions in 45 days.
Retargeting Promoted Pin
Promoted Pin

Awareness Metrics Engagement Metrics
#thinkppc

Would you like an offer?
A. Get an account analysis by the experts at
Hanapin (For accounts spending 15k+/month)
B. No Thanks!

Thank you for attending our webinar! #thinkppc
• Contact us Directly:
» Hanapin Feedback: marketing@hanapinmarketing.com

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Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.

Keynote: How to Supercharge Your PPC Career

Hanapin Marketing

First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign. In this session you will learn: - Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries - Reporting tips – how to get detailed insights into your ad extensions and what to draw from them - A script for automatically adding product-specific sitelinks to text ad campaigns

Ad Extensions as a Lever for Powerful Text Ads

Hanapin Marketing

Everybody talks about AI at the moment. However, many companies and agencies are not even using automated bidding strategies to make use of this easily accessible form of "artificial intelligence". To investigate this situation, I will share my experience with implementing bidding strategies for lead generation and e-commerce accounts, show how to avoid the most common pitfalls and how to manage expectations. The following questions will be tackled in this session: - Should account managers be worried about handing over control to automated bidding strategies - Which framework is required to use automated bidding strategies successfully? - Is there a substantial increase in performance that would make it imperative to use them?

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Hanapin Marketing

Pinterest users are conducting 600 Million+ visual searches per month on the platform. Did you know this... are you using Pinterest? Our B2B and ecom clients that are growing their business by 11% on Pinterest. We want to see you grow your business too. This hands-on session is going to take you through the world of Pinterest and everything we have learned. In this session, you will learn the following: - The Dos and Don'ts of marketing on Pinterest - When people start their search for major holidays, sports, Pride and fashion week events - What the mysterious CTR threshold is and how it can turbo charge your campaign - How to segment your campaign for the best results - Why you should stay away from the "One Tab" feature - Are you ready for the marketing nirvana that is Pinterest?

What I Learned In One Year Marketing on Pinterest..Yes It Was Profitable

Hanapin Marketing

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Keynote: Using Creativity in Advertising to Stay Ahead

Keynote: How to Supercharge Your PPC Career

Ad Extensions as a Lever for Powerful Text Ads

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In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

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In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

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The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

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Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

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10x your Business with LinkedIn Learn tangible steps to harness the full potential of LinkedIn to expand your business reach, build valuable connections, and establish your brand authority. Join David as he reveals the strategies his team deploys for their agency clients. Key Takeaways: 1. Optimizing your LinkedIn profile for sales 2. Advance strategies to find your ideal prospects on LinkedIn 3. Buy back your time with AI and automation for LinkedIn

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Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

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Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

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Why Pinterest Needs To Be A Part Of Your Marketing Mix Today

1. Why Pinterest Needs To Be A Part of Your Marketing Mix Today

2. Presenter JD Prater – Senior Account Manager at Hanapin Marketing – PPC Hero Blogger – @jdprater #thinkppc

3. Join the conversation • Include the hashtag #thinkppc in your Twitter tweets. Or use the webinar question box to send us questions.

4. Live Poll Question #1 How long have you been in PPC? #thinkppc A. Less than 1 year B. 1-3 years C. 3-5 years D. 5+ years

5. AGENDA 1. Pinterest Audience Insights 2. Latest Pinterest Trends 3. Optimizing Your Pins 4. Pinterest Analytics & Audience Insights 5. Elements of Pinterest Success #thinkppc

6. PINTEREST AUDIENCE INSIGHTS

7. Who’s On Pinteres • Pinterest has 100 million daily active users, with over 500 billion Pinterest pins. • 13% of adult men who are online use Pinterest, with a 120% growth in male users in 2015. • Millennials are using Pinterest as much as Instagram. • 60% of Pinterest users are from the U.S. #thinkppc

8. 67% of users are under the age of 40

9. What Are They 2 billion searches 130 Million Visual Saving Ideas Planning PurchaseShopping

10. 87% have made a purchase after seeing a product they liked

11. 75% Say Pinterest is the best place to find new interests

12. 93% Of Pinners use Pinterest to plan or make purchases

13. Source: Millward Brown #thinkppc

14. LATEST PINTEREST FEATURES

15. Remarketin g

16. Website Visitors Customer Lists Lookalikes Reach people who’ve visited your site Target existing customers using emails or mobile ad IDs Reach a larger group of people who look and act similar to your audience Create and Target in 3 New Ways #thinkppc

17. Visual Search

18. You can visually search and buy all of these things on Pinterest. #thinkppc

19. 130 million visual searches every month #thinkppc

20. Shopping Bag #thinkppc

21. When you’re ready to check out, everything you’ve added to your bag will be right there waiting for you. With your new shopping bag, you can throw in any buyable Pin that catches your eye.

22. Offline Tracking #thinkppc

23. More Advertise rs

24. Save Button

25. OPTIMIZING YOUR PINS

26. What Is A Pin?

27. image brand descriptio n engagemen t headline #thinkppc

28. What Is this?

29. #thinkppc

30. image brand descriptio n engagemen t #thinkppc

31. Pin Strategy • Long Vertical Image (2:3 to 1.2:8 min width 600px) • Compelling Images • Text Overlay • Detailed Description • Call to Action • Tasteful Branding #thinkppc

32. Long Vertical Image? Compelling Images? Text Overlay? Branding? Detailed Description? Call to Action? Score = D #thinkppc

33. Long Vertical Image? Compelling Images? Text Overlay? Branding? Detailed Description? Call to Action? Score = B #thinkppc

34. Long Vertical Image? Compelling Images? Text Overlay? Branding? Detailed Description? Call to Action? Score = A #thinkppc

35. D B A

36. Optimization Tactics Recap • Long Vertical Image – (2:3 to 1.2:8 min width 600px) • Compelling Images • Text Overlay • Detailed Description • Call to Action • Tasteful Branding • Landing Page #thinkppc

37. PINTEREST ANALYTICS & AUDIENCE INSIGHTS

38.

39. Audience Demographics #thinkppc

40.

41. #thinkppc

42. #thinkppc

43.

44. #thinkppc

45. #thinkppc

46. #thinkppc

47. #thinkppc

48. Review Device Performanc e