Assignment for class

1. Hannah M. Frank
hannahmdesigns@fullsail.com
Brand Identity

2. My company name is Modern Silhouette Pictures. I first wanted to go with Girls Night
Out as a name but after some research I found out that is was a name that was over used.
So I choose Modern Silhouette Pictures because I wanted something edgy and
contemporary. When I originally designed the logo for Girls Night Out I had a picture of
a silhouette of a girl and after discussing it with my writer she suggested a few names and
Modern Silhouette Pictures and it hit me as the name I wanted.
I believe it is a name that is not used in the film industry so it will stand out from other
names. I like the fact that it is not a name that is confined to a certain type of movies like
“Poison Apple” for example. Not sure if my name is protectable on USPTO.gov.
The domain name ModernSilhouette.com is available and I plan to use a website to
strengthen my brand identity. I would like to have a website that is edgy and
contemporary like my logo. I would also like to have an online portfolio of movies I
have done to show that we are capable of producing modern movies. I believe that my
logo is descriptive.
My logo reflects my brand because the name and the image emulate each other. This is
an effective logo because typeface is fun and edgy like I wanted. The image is a
silhouette, which goes with my name and the swirls are fun and suggestive. The shape of
the swirls and the typeface and both curvy and my logo would be considered abstract and
letterform.

3. I went with the colors pink and purple not just because they are my favorite colors but
because these colors come through in my art a lot. It’s a picture of a bust of a woman’s
profile and it is a solid image. There are pink swirls coming out of the bust in a fun edgy
way. The pick complements the purple in the font. Modern Silhouette in done in Dot
Factory and the word Pictures is done in Anson to show contrast so as not to be
overwhelming by using the same font throughout the whole logo.
My tag line is Modern Movies. This is an effective tagline because it shows that we
make movies that are with the times. It speaks to customers and clients in the way that it
is I make movies that are contemporary. Again this tagline is descriptive. I feel this
tagline reinforces my brand message because it is short and to the point. The tagline is
positive and upbeat. The tagline came after the logo was created.

4. I want to create a Michigan based production company that creates entertaining,
inspirational and refreshing independent films and television series. My company will
mainly employ a Michigan established crew as well as seasoned members of the film
industry. Modern Silhouette, a Limited Liability Company, is as independent motion
picture Production Company assembled from creative and business entertainment
industry professionals with a common goal of producing independent film and television
series. My goal is to be the premier production studio in the Detroit area. I will employ a
local team of skilled tradesmen to deliver the highest quality products, on time and on
budget.
My mantra is to produce motion pictures that will entertain, educate, surprise and

5. refresh the spirit of true independent filmmaking through provocative story telling. My
movies will touch the soul, break new ground, educate and entertain.

6. I like this logo because it is similar to mine in the sense that it is a representation of an
image like mine. It leaves you to imagine the rest of the logo it doesn’t give you the
whole things just part of it. The typeface is straight and to the point. It is easy to see and
doesn’t overwhelm you. The colors are subtle.

7. I think these logos are to simplistic for me personally. Based on the logo elements I
would say that Poison Apple Entertainment is a production group that specializes in
horror movies. Raleigh Studios is more of a worldwide-based company that is more
structured in there business. M-1 Studios really doesn’t do their company justice. It’s
just too simple.
I looked for the tagline for Raleigh Studios and could not find it but I think they are my
biggest competitor.