2. Facebook Facebook: A Fad, Trend, Culture? If Facebook is a Trend, then Facebook Apps are Fads
3. Content is King Applications are content to Facebook For Marketers/Advertisers: Application Content is the actual Content Multiple Applications means more content Multiple Content means more Dialogue
4. Community: Social groups of any size whose members reside in a specific locality, share government, and often have a common cultural and historical heritage Careful when building communities. Mindset: Develop Applications that enhance communities
5. Congregate To bring together in a group, crowd or assembly. To gather. Market Segmentation is Confirmation (new term), then.. App. Developers are Congregators Through Applications you Congregate and give life and soul to the community. Congregate brings Confirmation. Confirmation brings Dialogue. Dialogue brings Involvement
6. Advertisers need Ideas An Agenda Meeting Appointments Event Calendars On going 2 way dialogs
7. Advertisers Want A Original long tail story Rock’nRoll Developers Smart and Witty personalities Do No Evil Minds
8. Advertisers Must Have Multiple ideas as ammunition Multiple Agendas Multiple Meeting Appointments Multiple Event Calendars Multiple Channels for dialogue
9. Considerations: An extension of an event, fad/trend, radio/Tv station/show, newspaper/magazine/on line portal Warning: Content Updating Reality: Indonesian App Developers still need to shine Aspiration: Make $$$ Lets have some fun, while making some $$$
10. Open Invitation: Environmental – Planting Trees Sports – Badminton Education - Scholarship www.superbpl.com www.lalightsindiefest.com www.autoblackthrough.com www.blackinnovationawards.com
11. Adventure Soccer Super Goal Smart Witty Independent Music Movies Basketball Enjoyable Fun Concerts Enjoy life Innovation Car Motorbike Modification Clubbing Cool Think these words for inspiration:
12. [email_address] , what I do: I Head up Digital Media @ Djarum I Create Hits @ NuBuzz Network I try to share information : @ Koran Fesbuk @ Gila Bola Gila Musik @ Beswan Djarum Starting Up soon @ The Badminton Champs I try to write: @ Kompasiana.com as a guest I Teach: @ Music Business Workshops with NuBuzz Network Linkedin @ Daniel Tumiwa