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2009 INNOVATION MANAGEMENT
                              SEMINAR 4
ON THE NATURE OF TECHNOLOGICAL KNOWLEDGE AND ITS
  IMPLICATIONS FOR SPECIALISATION AND INNOVATION
                “Never mind ! Let’s get it to market first.“
                                                                       A Discussion of :
                                                 Teece D., Pisano G., and Shuen A. 1997.

Dynamic Capabilities and Strategic Management.
                                       Strategic Management Journal, 18, 7, 509-534.*
Prepared by
Andreas Paparitsidis, Bac Hoai tran, Hsuan-Yi Wu (Jen),
and Phillip C. Jackson

OCT. 30, 2009            2009 INNOVATION MANAGEMENT BMAN71471                        1
Dynamic Capabilities and Strategic Management
                                                                                                         Teece D., Pisano G., and Shuen A. 1997.
                     STRATEGIC MANAGEMENT
                     DYNAMIC CAPABILITIES AND          INTRODUCTION (BAC)
                                                          - Models of strategy
                                                             1. emphasizing the exploitation of market power
                                                                (competitive forces, strategic conflict)
                                                             2. emphasizing efficiency
                                                                (resource-based perspective, dynamic capabilities approach)
Teece D., Pisano G., and Shuen A. 1997.




                                                       TOWARD A DYNAMIC CAPABILITIES FRAMEWORK (JEN)
                                                          - Markets and strategic capabilities
                                                          - Processes, positions, and paths
                                                          - Replicability and imitatability of organizational processes and positions



                                                       CRITIQUES (PHILLIP)



                                                       CONCLUSION AND DISCUSSION (ANDREAS)
                                          OCT. 30, 2009                  2009 INNOVATION MANAGEMENT BMAN71471                            2
INTRODUCTION
    -Introduce three existing paradigms
       - Competitive forces
       - Strategic conflict
       - Resource-based
    • And an emerging new paradigm – ‘dynamic capabilities’
        - Processes, positions, and paths
        - Replicability and imitatability of organisational
           processes and positions
    • - Are they interrelated – complementary or competitive?
    • - Future directions?


OCT. 30, 2009        2009 INNOVATION MANAGEMENT BMAN71471       3
Dynamic Capabilities and Strategic Management
                                                         Teece D., Pisano G., and Shuen A. 1997.

Dynamic Capabilities and Strategic Management
                  - Purpose
                   To provide a coherent framework which can
                   both integrate existing conceptual and
 David J. Teece
                   empirical knowledge and facilitate
                   prescription.
                  - Assumption
 GARY PISANO
                   Firms can achieve and sustain competitive
                   advantage by developing the dynamic
                   capabilities approach to address rapidly
                   changing environments.
 AMY SHUEN

OCT. 30, 2009            2009 INNOVATION MANAGEMENT BMAN71471                            4
Dynamic Capabilities and Strategic Management
                                                  Teece D., Pisano G., and Shuen A. 1997.



 - Definition
     • The term dynamic refers to the capacity to
       renew competences so as to achieve congruence
       with the changing business environment.
     • The term capabilities emphasizes the key role of
       strategic management in appropriately adapting,
       integrating, and reconfiguring internal and
       external organizational skills resources and
       functional competencies to match the
       requirements of a changing environment.

OCT. 30, 2009     2009 INNOVATION MANAGEMENT BMAN71471                            5
Dynamic Capabilities and Strategic Management
                                                    Teece D., Pisano G., and Shuen A. 1997.




 - Definition

     • The term dynamic capabilities refers to the
       firm’s ability to integrate, build, and reconfigure
       internal and external competences to address
       rapidly changing environment.
     • It reflect an organization’s ability to achieve new
       and innovative forms of competitive advantage
       given path dependencies and market positions.

OCT. 30, 2009       2009 INNOVATION MANAGEMENT BMAN71471                            6
Dynamic Capabilities and Strategic Management
                                                          Teece D., Pisano G., and Shuen A. 1997.




DYNAMIC CAPABILITIES FRAMEWORK

Processes        the way things are done
                 (routines, patterns of practice and learning)



Positions        current specific endowments
                 (technology, IP, complementary assets, customer base, external relations)



Paths            strategic alternatives
                 (presence or absence of increasing returns and attendant path dependencies)



 OCT. 30, 2009          2009 INNOVATION MANAGEMENT BMAN71471                              7
Dynamic Capabilities and Strategic Management
                                                       Teece D., Pisano G., and Shuen A. 1997.

   The competitive advantage of firms lies with its managerial and
   organizational processes, shaped by its (specific) asset position,
   and the paths available to it.

                                                                       How firms
  Transferring or                         positions                    achieve and
  redeploying             processes                                    sustain
  competences from                                                     competitive
  one concrete                                                         advantage?
  economic setting
  to another                           paths
     replication                                        A difficult-to-replicate or
                                                        difficult-to-imitate
    imitation                                           competence must be built
Replicate by the                                        because it cannot be bought.
firm itself or its
competitors
  OCT. 30, 2009        2009 INNOVATION MANAGEMENT BMAN71471                            8
Dynamic Capabilities and Strategic Management
                                                      Teece D., Pisano G., and Shuen A. 1997.


            Organizational and managerial processes

The firm’s processes and                  Coordination/integration
positions collectively
encompass its competences                 Learning
and capabilities.
                                          Reconfiguration & transformation
            DYNAMIC
         Technological assets
     Complementary assets
                                                Path     Technological
                                            dependencies opportunities
                                                                                 Paths


           CAPABILITIES
     Reputational assets          Financial assets Organizational processes, shaped
                                                    by the firm’s asset positions and
 Institutional assets        Structural assets      molded by paths, explain the
                                                    essence of the firm’s dynamic
                        Market (structure) assets   capabilities and its competitive
                                                    advantages.
  Positions
Dynamic Capabilities and Strategic Management
                                                Teece D., Pisano G., and Shuen A. 1997.


                                                       Dynamic
                                                       capabilities
                                                       can be seen as an
                                                       emerging and
                                                       potentially
                                                       integrative
                                                       approach
                                                       to understanding
                                                       the newer sources
                                                       of competitive
                                                       advantage.


OCT. 30, 2009   2009 INNOVATION MANAGEMENT BMAN71471                           10
Dynamic Capabilities and Strategic Management
                                                   Teece D., Pisano G., and Shuen A. 1997.



      Key Question to think:
      How some organizations first develop firm-
      specific capabilities and how they renew
      competences to respond to shifts in the
      business environment? (business processes,
      Market positions, expansion paths)
      Key point:
      To be strategic, a capability must be honed to
      a user need, unique and difficult to replicate.

OCT. 30, 2009      2009 INNOVATION MANAGEMENT BMAN71471                           11
Dynamic Capabilities and Strategic Management
                                                    Teece D., Pisano G., and Shuen A. 1997.



        CRITIQUES
      • Logical Conceptual Framework
      • Tautological
      • Dynamic Capabilities - the firm's ability to
        integrate, build and reconfigure internal and
        external competences to address rapidly changing
        environments
      • Difficult to operationalize
      • Lack of algorithm to translate environmental
        factors into capabilities model
      • Path dependency and the reconfiguration dynamic

OCT. 30, 2009       2009 INNOVATION MANAGEMENT BMAN71471                           12
Dynamic Capabilities and Strategic Management
                                                    Teece D., Pisano G., and Shuen A. 1997.




       CRITIQUES

      • A definition of dynamic capabilities should go
        beyond a reference to competence and routines to
        include the firm’s ability to readapt established
        routines in order to respond to the environmental
        changes
      • It should take advantage of the four paradigms to
        solve complex problems



OCT. 30, 2009       2009 INNOVATION MANAGEMENT BMAN71471                           13
Dynamic Capabilities and Strategic Management
                                                   Teece D., Pisano G., and Shuen A. 1997.



      Key to summarize:
      • ‘Dynamic Capabilities' approach is to stress
        exploiting existing internal and external firm
        specific competences to address rapidly
        changing environments.
      • It emphasizes the development of
        management capabilities, and difficult-to-
        imitate combinations of organizational,
        functional and technological skills.

OCT. 30, 2009      2009 INNOVATION MANAGEMENT BMAN71471                           14
Dynamic Capabilities and Strategic Management
                                                Teece D., Pisano G., and Shuen A. 1997.



  Paradigms of Strategy: Salient Characteristics




OCT. 30, 2009   2009 INNOVATION MANAGEMENT BMAN71471                           15
Dynamic Capabilities and Strategic Management
                           Teece D., Pisano G., and Shuen A. 1997.




                    Discussion
1. At which point should a firm decide that
   instead of constantly adjusting to
   changing environments, its time to
   adapt the environment to its capabilities
   and competences?
2. Do you believe that these four different
   strategic approaches are
   complementary or competitive?
Dynamic Capabilities and Strategic Management
                                                                              Teece D., Pisano G., and Shuen A. 1997.


                                  Title        Dynamic capabilities: understanding strategic
                                               change in organizations
                                  Authors      Constance E. Helfat, Sydney Finkelstein, Will Mitchell, David J. Teece…
FURTHER READING




                                  Edition      Illustrated
                                  Publisher    Wiley-Blackwell, 2007
                                  ISBN         1405159049, 9781405159043
                                  Length       147 pages


                                  Title        Dynamic Capabilities and Strategic
                                               Management: Organizing for Innovation and
                                               Growth
                                  Author       David J. Teece
                                  Edition      illustrated
                                  Publisher    Oxford University Press US, 2009
                                  ISBN         019954512X, 9780199545124
                                  Length       272 pages



                  OCT. 30, 2009           2009 INNOVATION MANAGEMENT BMAN71471                                     17

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Dynamic Capabilities and Strategic Management

  • 1. 2009 INNOVATION MANAGEMENT SEMINAR 4 ON THE NATURE OF TECHNOLOGICAL KNOWLEDGE AND ITS IMPLICATIONS FOR SPECIALISATION AND INNOVATION “Never mind ! Let’s get it to market first.“ A Discussion of : Teece D., Pisano G., and Shuen A. 1997. Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18, 7, 509-534.* Prepared by Andreas Paparitsidis, Bac Hoai tran, Hsuan-Yi Wu (Jen), and Phillip C. Jackson OCT. 30, 2009 2009 INNOVATION MANAGEMENT BMAN71471 1
  • 2. Dynamic Capabilities and Strategic Management Teece D., Pisano G., and Shuen A. 1997. STRATEGIC MANAGEMENT DYNAMIC CAPABILITIES AND  INTRODUCTION (BAC) - Models of strategy 1. emphasizing the exploitation of market power (competitive forces, strategic conflict) 2. emphasizing efficiency (resource-based perspective, dynamic capabilities approach) Teece D., Pisano G., and Shuen A. 1997.  TOWARD A DYNAMIC CAPABILITIES FRAMEWORK (JEN) - Markets and strategic capabilities - Processes, positions, and paths - Replicability and imitatability of organizational processes and positions  CRITIQUES (PHILLIP)  CONCLUSION AND DISCUSSION (ANDREAS) OCT. 30, 2009 2009 INNOVATION MANAGEMENT BMAN71471 2
  • 3. INTRODUCTION -Introduce three existing paradigms - Competitive forces - Strategic conflict - Resource-based • And an emerging new paradigm – ‘dynamic capabilities’ - Processes, positions, and paths - Replicability and imitatability of organisational processes and positions • - Are they interrelated – complementary or competitive? • - Future directions? OCT. 30, 2009 2009 INNOVATION MANAGEMENT BMAN71471 3
  • 4. Dynamic Capabilities and Strategic Management Teece D., Pisano G., and Shuen A. 1997. Dynamic Capabilities and Strategic Management - Purpose To provide a coherent framework which can both integrate existing conceptual and David J. Teece empirical knowledge and facilitate prescription. - Assumption GARY PISANO Firms can achieve and sustain competitive advantage by developing the dynamic capabilities approach to address rapidly changing environments. AMY SHUEN OCT. 30, 2009 2009 INNOVATION MANAGEMENT BMAN71471 4
  • 5. Dynamic Capabilities and Strategic Management Teece D., Pisano G., and Shuen A. 1997. - Definition • The term dynamic refers to the capacity to renew competences so as to achieve congruence with the changing business environment. • The term capabilities emphasizes the key role of strategic management in appropriately adapting, integrating, and reconfiguring internal and external organizational skills resources and functional competencies to match the requirements of a changing environment. OCT. 30, 2009 2009 INNOVATION MANAGEMENT BMAN71471 5
  • 6. Dynamic Capabilities and Strategic Management Teece D., Pisano G., and Shuen A. 1997. - Definition • The term dynamic capabilities refers to the firm’s ability to integrate, build, and reconfigure internal and external competences to address rapidly changing environment. • It reflect an organization’s ability to achieve new and innovative forms of competitive advantage given path dependencies and market positions. OCT. 30, 2009 2009 INNOVATION MANAGEMENT BMAN71471 6
  • 7. Dynamic Capabilities and Strategic Management Teece D., Pisano G., and Shuen A. 1997. DYNAMIC CAPABILITIES FRAMEWORK Processes the way things are done (routines, patterns of practice and learning) Positions current specific endowments (technology, IP, complementary assets, customer base, external relations) Paths strategic alternatives (presence or absence of increasing returns and attendant path dependencies) OCT. 30, 2009 2009 INNOVATION MANAGEMENT BMAN71471 7
  • 8. Dynamic Capabilities and Strategic Management Teece D., Pisano G., and Shuen A. 1997. The competitive advantage of firms lies with its managerial and organizational processes, shaped by its (specific) asset position, and the paths available to it. How firms Transferring or positions achieve and redeploying processes sustain competences from competitive one concrete advantage? economic setting to another paths replication A difficult-to-replicate or difficult-to-imitate imitation competence must be built Replicate by the because it cannot be bought. firm itself or its competitors OCT. 30, 2009 2009 INNOVATION MANAGEMENT BMAN71471 8
  • 9. Dynamic Capabilities and Strategic Management Teece D., Pisano G., and Shuen A. 1997. Organizational and managerial processes The firm’s processes and Coordination/integration positions collectively encompass its competences Learning and capabilities. Reconfiguration & transformation DYNAMIC Technological assets Complementary assets Path Technological dependencies opportunities Paths CAPABILITIES Reputational assets Financial assets Organizational processes, shaped by the firm’s asset positions and Institutional assets Structural assets molded by paths, explain the essence of the firm’s dynamic Market (structure) assets capabilities and its competitive advantages. Positions
  • 10. Dynamic Capabilities and Strategic Management Teece D., Pisano G., and Shuen A. 1997. Dynamic capabilities can be seen as an emerging and potentially integrative approach to understanding the newer sources of competitive advantage. OCT. 30, 2009 2009 INNOVATION MANAGEMENT BMAN71471 10
  • 11. Dynamic Capabilities and Strategic Management Teece D., Pisano G., and Shuen A. 1997. Key Question to think: How some organizations first develop firm- specific capabilities and how they renew competences to respond to shifts in the business environment? (business processes, Market positions, expansion paths) Key point: To be strategic, a capability must be honed to a user need, unique and difficult to replicate. OCT. 30, 2009 2009 INNOVATION MANAGEMENT BMAN71471 11
  • 12. Dynamic Capabilities and Strategic Management Teece D., Pisano G., and Shuen A. 1997. CRITIQUES • Logical Conceptual Framework • Tautological • Dynamic Capabilities - the firm's ability to integrate, build and reconfigure internal and external competences to address rapidly changing environments • Difficult to operationalize • Lack of algorithm to translate environmental factors into capabilities model • Path dependency and the reconfiguration dynamic OCT. 30, 2009 2009 INNOVATION MANAGEMENT BMAN71471 12
  • 13. Dynamic Capabilities and Strategic Management Teece D., Pisano G., and Shuen A. 1997. CRITIQUES • A definition of dynamic capabilities should go beyond a reference to competence and routines to include the firm’s ability to readapt established routines in order to respond to the environmental changes • It should take advantage of the four paradigms to solve complex problems OCT. 30, 2009 2009 INNOVATION MANAGEMENT BMAN71471 13
  • 14. Dynamic Capabilities and Strategic Management Teece D., Pisano G., and Shuen A. 1997. Key to summarize: • ‘Dynamic Capabilities' approach is to stress exploiting existing internal and external firm specific competences to address rapidly changing environments. • It emphasizes the development of management capabilities, and difficult-to- imitate combinations of organizational, functional and technological skills. OCT. 30, 2009 2009 INNOVATION MANAGEMENT BMAN71471 14
  • 15. Dynamic Capabilities and Strategic Management Teece D., Pisano G., and Shuen A. 1997. Paradigms of Strategy: Salient Characteristics OCT. 30, 2009 2009 INNOVATION MANAGEMENT BMAN71471 15
  • 16. Dynamic Capabilities and Strategic Management Teece D., Pisano G., and Shuen A. 1997. Discussion 1. At which point should a firm decide that instead of constantly adjusting to changing environments, its time to adapt the environment to its capabilities and competences? 2. Do you believe that these four different strategic approaches are complementary or competitive?
  • 17. Dynamic Capabilities and Strategic Management Teece D., Pisano G., and Shuen A. 1997. Title Dynamic capabilities: understanding strategic change in organizations Authors Constance E. Helfat, Sydney Finkelstein, Will Mitchell, David J. Teece… FURTHER READING Edition Illustrated Publisher Wiley-Blackwell, 2007 ISBN 1405159049, 9781405159043 Length 147 pages Title Dynamic Capabilities and Strategic Management: Organizing for Innovation and Growth Author David J. Teece Edition illustrated Publisher Oxford University Press US, 2009 ISBN 019954512X, 9780199545124 Length 272 pages OCT. 30, 2009 2009 INNOVATION MANAGEMENT BMAN71471 17