Brands + Bloggers: The Skinny on Swell Brand Ambassador Programs
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Brands and bloggers should be best friends! Learn how bloggers can connect with PR and marketing teams to help make social media marketing magic happen. From strategic pitching to personal brand reviews to thinking like a marketer, this Blog Elevated conference presentation helps writers and marketers find ways to get connected and grow their brands with smart blogger relationships.
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Brands + Bloggers: The Skinny on Swell Brand Ambassador Programs
- 1. The skinny on bloggers partnering with brands for Brand Ambassador success. Holly Golightly Should Have Been a Blogger Katie Laird from Blinds.com @BlindsDotCom + @happykatie
- 2. Sassy and memorable Large group of followers Multi-talented Product placement friendly LOL cat
- 3. Design Thoughts Mrs. Hines Class Mrs. Hines Class Curbly
- 5. Let’s talk about… • How to get in • How to get PAID • How to be awesome
- 6. How To Get In
- 7. Make your own ‘luck’.
- 8. • Personal brand review + sheet • Develop an editorial calendar • Join the convo, early + often 1. Blogger, prepare thyself
- 9. 2. Do your homework
- 10. What do brands care about?
- 11. So, this is me… • Personality + communication style • About Me + social profile review • Numbers (yours + mine) • Social interactions review • Other brand experience • Personality + response
- 12. 3. Be delightfully persistent > Email, social follow (1 week) > Email, social interaction (1 week) > Email, social interaction (1 month) > Email (still no?) > Take a breather
- 13. Find the (already) open doors Sverve: www.sverve.com // BzzAgent: www.bzzagent.com Brand About Town: www.brandabouttown.com // Sway Group: www.swaygroupllc.com
- 14. What does an Abzorbaloff look like?
- 15. • DEADLINES • Deliverables (exactly what + how?) • Keywords + links • Current messaging verbiage • Communication preferences Details, details, details
- 16. How To Get Paid
- 17. You are worthy.
- 18. What’s out there for you?
- 19. Hot + Heavy?Short + Sweet?
- 20. Is there a formula?
- 21. Pricing factors – know ‘em
- 23. (just because I can)
- 24. ‘No’ is (more than) okay.
- 25. How To Be Awesome
- 26. Rock their socks off.
- 27. Get you some mad skillz, dawg
- 28. Think like a marketer How can you help? • Site visits • Length of visit • Onsite task completion • Linkbacks! • New followers • RT’s / Shares / Re-pins • Conversations • User Generated Content
- 29. Experiment without fear of failure
- 30. Be interesting, be you Dude Mom
- 31. • Polish your personal brand • Know your worth (+ look for undiscovered value) • Set yourself apart with stellar work • Have fun What did we talk about?
- 32. Thanks for being here! (I think you’re really great) Katie Laird from Blinds.com! Let’s Tweet: @happykatie + @BlindsDotCom Email me: katiel@Blinds.com Slide love: www.slideshare.net/happykatie
Editor's Notes
- Photo of 2 hats for brand and blogger
- The bloggers that get my attention are the ones that act like their own PR person.Double check the fit – cool? Cool.Who should you reach out to + how?What’s new with your dream brand?What cool things have they done?Pre-populate brand friendly content
- What’s in it for me? (WIIFM?)Will you make me look good?Passions, motivations, goalsYour reach and demographicSpecific cool ideas and dates
- When it comes specifically to selecting bloggers, I look at…
- In-person is best – network!Who do you know?Stay friendly
- Tools: Sverve LinkedIn jobs or job boardFollow / read blog for links
- The key is to have a variety of scenarios in mind in which you would be happy -
- Transactional versus long-term relationship
- How to calculate: hourly / by the word / charge per content type / work around banner ad pricing
- Professional introductions – feedback – resume building – linkbacks – newsletter feature – free adspace – really awesome giveaway
- Be a knock out – SEM,
- Traffic referralsActive contest entry numbersEmail subscribersSales code usageContent amplification
- Make the experience of working with you interesting – and always be getting better. Set your personal bar higher for real results. Think like a marketer.