Cathay Social Media Training, David

Social
Media

Engagement
Training

David
Liem

Partner,
Happy
Marketer
david@happymarketer.com

Hello@HappyMarketer.com
Hello@happymarketer.com

About Happy Marketer?
• Headquartered in Singapore
• Provides Strategic Consulting and
Training Services
• Focused on bringing market leading
thought leadership in Social Media
Marketing to APAC
• Trained over 1500 professionals in
less than 2 years
• Yahoo & Google Certiﬁed Partners


David’s Proﬁle


Cathay is a place where....


What are the top
reasons customers
choose you?


What are your customers like?
• Internet Habits
• Web Savvy
• Shopping Habits
• Age
• What websites do they visit?


How things used to be...


The Customer Buying Cycle

Discovery Research Decision


The Social Customer Cycle
Sharing Sharing Sharing

Discovery Research Decision

Sharing Sharing Sharing


How people are actually inﬂuenced


Our Goal today is

Sharing
Sharing


And that can happen by...
1.Making it ‘speak’ to your customer
2.Making it easy to interact with
3.Making it easy to share


Pre
Movie Discovery


Crowd Sourcing Screenings


Pintrest


Frequent Video Clips


Trailers usually create Buzz


Movie News Creates Buzz


Identify as many examples in:
1. MRT 10.Pintrest
2. TV 11. Critic Reviews
3. Radio 12.IMDB
4. Newspaper 13. Crowd Sourcing
5. Magazines 14.Search Engines
6. Facebook 15.Digital Advertising
7. YouTube 16.Apps
8. Websites 17.More?
9. Friends


Pre
Movie Research


When do people research movies?


Pictures


Behind the Scenes


Movie Screenings Recaps create interest


Free Stuff


Reaching out to interest groups
• Cosplay
• Music interests - soundtrack
• Art Interest Groups


Websites
• What review sites are there?


Apps
• What movie apps are there?


Research: Feed the Hungry!
• People will be engaged/willing to be engaged provided they
get good information and updates about the movie
• Reviews from friends


How will you feed the hungry?

Shortlist the sites you will share news
with your customers


Pre
Movie Decision


Why would people choose Cathay?


Search Engines - What’s your rank?


Friends - What are they saying?


How easy is it to buy?


During
Content Data Monetization


Enhancing The Experience
• List out does Cathay do right after someone buys a ticket?
• How can digital ﬁt enhance this?


List out Existing Assets Content
• TV, posters, brochures, website, events


IDEAS: Live Tweeting & Hashtags Content
• Designated Tweeting areas


Checkins: where are they happening?
Content


Contests / Games Content


Games Content
A
TRIBUTE
TO
EARTH
DAY
(April
22,
2010)

The
theme
for
April
is
Environmental

Awareness.

Cheers
is
launching
an

applicaOon
that
serves
as
an
awareness

on
how
to
maintain
the
balance
of
a

pond’s
eco-‐system
which
will
make

healthy
water
for
ﬁsh
and
other
living

community
in
a
pond.

An
ECO
FRIENDLY
FUN
ACTIVITY
for

users
keep
the
balance
in
the
eco-‐system

to
stop
water
polluOon
and
act
fast.

Thus,

we
named
the
applicaOon
as
the
Cheers

Act
Fast
Challenge.


Fun sites Content


Enhancing the Food Experience Content
• Make food draw the crowd


Cathay Social Media Training, David

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (8)

Similar to Cathay Social Media Training, David

Similar to Cathay Social Media Training, David (20)

More from Happy Marketer

More from Happy Marketer (20)

Recently uploaded

Recently uploaded (20)

Cathay Social Media Training, David