Twitter in 3 slides: what it is, why bother, what to do. Deck created for TV shows but applicable to all.

1. twitter for tv shows
in 3 slides
andrew cherwenka
www.trapeze.com
june 2009

2. what is twitter?
It’s a really popular microblog
full of 140-character ‘tweets’.
The Ellen Show is using it to:
gather over 2M fans in 1 place
give them unique
content like this
backstage pic
to grow the group
drive these 2M
people to her
show website
offer twitter-only exclusives to
grow the group size (and drive
a bigger crowd to her website)

3. why bother?
It’s a powerful marketing
platform you can use to:
Drive incremental traffic to
www.yourshowsite.com and
viewers to the show
Build a bigger fan base and
more influential advocates
Get closer to your show fans &
let millions see you doing it
“5 Signs He is Mr. Wrong” was posted on
Tyra’s website, Facebook, and Twitter. Engage your fans in dialogue
• It gathered 101 comments on Facebook.
• It reached 70,578 followers on Twitter and
exponentially more if it was retweeted. Expand your web presence by
• Google indexed the tweet (not Facebook),
being part of an exposed
making it searchable and exposing it to social network (all tweets are
millions.
searchable on Google)
• All of these touchpoints linked and drove
traffic back to www.tyrashow.com.

4. what do we do?
Start by setting up a free profile
Link in to Twitter from yoursite.com
Read any of the ‘000s of tweets
already posted about your show
Search for fans and follow them
Respond directly to people to
quickly build your presence
Engage fans by posting show news,
insider info, asking opinions and
feedback, retweeting comments
Syndicate this feed to yoursite.com,
Facebook, other web touchpoints
Link out to photos, vids, promos,
contests on yoursite.com
Integrate this with the show and site

5. andrew cherwenka | vp biz dev
632 w 28th st, 8th flr | new york, NY | 10001
acherwenka@trapeze.com
office 212.607.8045 | cell 917.608.5898
Twitter: @andrewcherwenka
250 the esplanade | toronto, canada | m5a 1j2
office 416.601.1999