“Mcmuffin” is one of the main
characters within the Well Jel Mascara is a nice friendly character
trailer, the trailer makes him and seems to have a good relation- Crystal seems a fun friendly character on
look like a fun character on ship with Crystal, however they do screen who wants some romance, howev-
screen, however his fight sce- have an argument which is shown in er her friendship with Mascara shines
ne with another character the trailer showing there may be a through with multiple times they're on
makes the audience wonder if darker side to her. If compared to a screen together. However during the argu-
there perception of him is the TOWIE character she would be Cara ment the two have she does storm of
correct one. If you had to com- showing aggression. If compared to a
pared Mcmuffin to a character TOWIE character she would be Billy.
of TOWIE it would be ARG.
Barbie seems a nice charac-
ter who is in the group of girls,
Rolex is the main character she seems to want romance
within Well Jel, from the trailer and maybe want Rolex, how-
and ancillaries you can tell he ever seems a bit shy on
will be the one getting all the screen. If she was compared
girls and the attention. This is to one of the characters of
shown in the trailer where all TOWIE it would be Danni or
the girls talk about him, and in Lauren
the front cover with a slogan
of “I can get any girl I want”
this shows he is a confident
but cocky character. If Rolex
was compared to a character
of TOWIE it would be Joey
Essex
Saint Tropez is one of the girls, she loves
her fake tan “its her favourite” Saint
Tropez seems like a funny character on These four photos show some of the relationships on screen, in the top left you have Mcmuffin & Saint
screen yet has a bit of a mean side shown Tropez who could be classed as a romance with a love hate relationship. Underneath is Crystal & Mas-
in the fight scene, If she had to be com- cara who seem to have a nice bubbly friendly relationship on screen however do argue. Top right is an
pared to a TOWIE character it would prob- image of the whole cast & characters showing them all in harmony. Then underneath that is Rolex &
ably be Lydia for her relationship with ARG Mcmuffin who are the two boys in the group, they seem to have a good friendship however in some
scenes shown it could be thought of that Rolex was breaking up Mcmuffins Romance.

The storylines in Well Jel are dramatic, they needed to have a lot of unneeded Argument—Crystal & Mascara
drama to show the amusing side showing that is a parody, the three storylines
we chose were: This storyline helps portray the drama which Well Jel is supposed to, the
two girls seem to fall out of the same boy they like, which isn't very mature
 Love hate relationship storyline however with it being a parody/drama “what else were you expecting”
 Argument storyline Storyline similar to this run throughout scripted reality however ours was
 Green screen clips different due to the two girls acting friendly via the green screen however
when it cut to location clips the two are arguing.
These three things helped us create a successful, humorous, professional
trailer.
Love hate relationship—Mcmuffin & Saint Tropez Green Screen —All Cast
This storyline is crucial for Well Jel, a storyline like this can create a This isn't so much a storyline but takes up quite a lot of the Well Jel trailer,
lot of social media connection and eventually making the product I decided to use this so that the audience could get an introduction to what
even more realistic. A story line similar to this runs on TOWIE at the the characters look like and how they act. This is similar to the towie sea-
moment however they two on Towie never have physical argu- son 7 trailer. I feel like the green screen choppy cuts are crucial to show
ments, Mcmuffin & Saint Tropez did. the humour within the programme.
The two seem comfortable on screen and let the storyline pan out
between them.

The definition for stereotypes is: Front cover stereotype
A widely held but fixed and oversimplified image or idea of a The front cover I created allowed people to see the
particular type of person or thing wealth of a character yet still with their Well Jel roots,
the mischievous wink shows this. This crucially com-
The stereotypes within Well Jel consist of different things, with it bines the trailer and ancillary product together show-
being a Parody all the girls are supposed to look “fake” and with ing both sides of a character.
some of the names being for example Crystal, Barbie, and
Saint Tropez this ultimately shows it will be a joke, as is the The front cover also makes it look like Rolex is living
amount of make up they have on. the perfect life, this allows audiences to connect with
this character because they feel like they want to be
However instantly when you see one of the boys you can tell him or know him personally through the show.
Mcmuffin is in smart suit dress or a smart shirt, however Rolex
is in silly outfits imitating Joey Essex’s “style” The front cover also has features on it which people
would enjoy reading bout if they liked scripted reality,
showing the connection between other shows inter-
linking with Well Jel
Some stereotypes seen in scripted reality are:
 Fake
 Stupid
 Wealth
 Snob
These four stereotypes are shown in every single scripted reality
however due to location and budget I couldn't use all of these four
things, I decided to focus in on the Fake, Wealth and Stupidity as-
pects.

Location shots:
I have split the costumes down into three parts, these
parts are: When we went off to film outside of the college to Manchester
we all needed to dress how are character would. For the boys
 Green screen filming it was smart dress and for the girls dresses & heels. This
 Location shots filming helped us fill our roles well.
 Magazine/poster shots filming
However half way through the day we needed to reapply
I have done this so it can be shown how I decided to make up so we could still successfully look like an Essex par-
gather all my pictures/videos together using the best ody.
costumes to make the show look professional.
The storylines taken from that day helped match the cos-
tumes so it looked like everyday life.
Green screen filming: Magazine/poster shots
When I decided to shoot my green screen footage I told For the magazine and poster I decided straight away I
the cast to come in smart/comfortable clothing. This wanted to imitate a fabulous magazine style with the
was so on screen we would look relaxed and calm this main character being on the front, this was quickly cho-
would give a good message to the audience. sen and edited on so it could look good.
However I got the group to re-apply make up so that However the poster was different we decided every-
we could get back into character and create a success- body should be on the poster and have a little square
ful product. each similar to the green screen shots. This would al-
low people to see all of the cast on the same page and
instantly know what was happening

Our product is a parody of the hit TV show The Only Way Is Es- Social Networking
sex so we set our target audience out at people who watched that
programme but also people who didn't, this was so people could After doing a scripted reality presentation and researching
relate to it or just have a laugh watching it. into what shows there are and how it came around, I found
out that social networking is a massive part for all scripted
The TV station we would plan to show Well Jel on was ITV2 simi- reality shows. Each cast member is required to have twitter
lar to TOWIE so that we could use there audience to initially be- to promote when the show is on and tweet during it to re-
come our audience then expand. spond to arguments, funny moments or break ups.
Through feedback received in Q3 this was shown that our audi- This made me add a twitter account to the logo so that
ence liked the Trailer, Ancillary, Poster and logo. watchers of the show could then either interact with the
cast or tweet about the show with that profile included.
When selecting my sponsor for the programme I decided I need to ITV2
somehow integrate the “Fake” aspect of the show and either relate
it to the characters to create further opportunities or try and expand I decided to put my show onto ITV2 so my show could be
my target audience. frequently advertised and promoted on a channel which is
famous for its scripted reality's and documentary dramas.
I decided to use the company “Fake Bake” to sponsor my TV show,
this worked well because most of the characters had a lot of make It was crucial for me to pick a good brand for me to place my
up/ fake tan on all the time showing that in a way its ok to be fake, TV show on, the only competition ITV2 has is E4 which show
whilst getting across the humour. made in Chelsea however, itv2 has a lot more to offer and felt
a better fit for my programme.
The sponsor was shown on my logo in the bottom left hand corner,
I found this was an appropriate place to put a sponsor because it
wasn't the main thing on the logo however was very
important.

Colour coding is crucial so the audience don't get confused, I decided to Magazine
keep the colours simple bright and colourful.
For the magazine front cover I wanted to symbolize wealth and
The colour of the costumes didn't really matter however they needed to sophistication so I took ideas from the fabulous magazine col-
have some sort of colour within them for example red heels or a red tie. ours with it being dark/ black and white however this created a
nice blend for my trailer, magazine and poster to all interlink
Within this page I will talk about the colour coding for the: and help represent different things.
 Trailer The magazine also focused in on one person, allowing them to
 Poster develop a connection with the audience,
 Magazine
Within all my products I wanted to incorporate colour unless I didn't think it Poster
matched the message I was trying to portray,
For the poster I used everybody from the cast, I also then used
Trailer— different colours for each sectioned square, this could help rep-
resent one of the casts favourite colours allowing more con-
For the trailer I wanted to have colour so people felt happy watching it, I didn't necting with the audience.
choose to use a dark/dull colour on the green screen, I continuously used a bright
colour to brighten up the screen and try to make people laugh at the content in However I thought the colour choosing was vital so that the col-
front of them. ours would blend in and match whilst still portraying the mes-
sage I wanted to go across.
Whilst shooting the location shots I had to keep thinking about the lighting and if it
would look right on screen, this lead to a lot of rejected clips just to see if it was
light enough.

Within my media products I needed to create the right environment for my char-
acters to be in. Creating the society aspect for Well Jel was mainly done through
all off the pages above and below. The consistency between my products helps create the cor-
rect society for my trailer to be in.
Around the institution I will show how I used the key points to creating the institu-
tion I was looking for, In this day and age scripted reality is the most talked about
genre in the UK and around the world, The trailer can be seen
around the world via TV shows and YouTube, however the
branding still needs to be the same and consistent.
The costumes throughout the Well Jel prod-
ucts were consisted and realistic to what
The storylines I used helped create my institution because some normal people would wear, this can create
people can relate to a love hate relation ship and an argument, further opportunities for the programme.
these have happened to nearly everybody in life, this instantly
makes a connection between the audience and the show and As well as the costumes the stereotypes
allows the society to be created. were crucial, I needed to create characters
who existed in todays world who were relat-
able to 13-24 year olds, this would create
the success for my TV programme.
The locations I used to shoot the clips were all in nice areas, however only a
couple made it into the final trailer, The locations which I did were in nice
areas and had good lighting.
The green screen shots contributed to the institution and society showing all
the characters in sharp choppy edits allowing the audience to find some
parts funny whilst also listening to what's being said

The consistency between my products needed to be level showing the correct The magazine was different, my main character Rolex was there to look
message to the correct target audience. wealthy and sophisticated however with a bit of cheek, however the star had
the same leather jacket on as in the green screen shoots.
The products had to be consistent from the trailer to magazine to poster, to do
this I had to use the same colour codes, same representational products and use The magazine needed to look consistently classy across all areas helping me
pictures from chosen outfits to use on the chosen photo-shoot. show the audience a different side to the parody aspect.
Within my trailer all the location shots were shot in one area with all characters The poster for my magazine was simply just 6 medium close ups of the cast
wearing the same costumes, this created a consistent affect throughout the then having them lay out in the order wanted with a coloured background,
location shots. the colours were bright and stood out making the characters look like they
was having even more fun.
Within the green screen each character once again wore the same outfits this
created a consistent band throughout the green screen clips The poster will allow the audience to see the audience constantly in news-
papers or billboards this will show the audience when the shows on etc.
The two above were crucial so that the product was represented in a way which
would have been consistent for the audience

Within my trailer and poster the same logo is used, I
didn't add it to the magazine because the pink text
could affect the sophisticated look.
The logos are both place in the middle of the screen,
this is so the reader can clearly see the title and the
details about when its on etc.
Within the poster the logo is placed again directly in the
The logo on my title screen is directly in the middle in white middle with the same font used on the title card logo.
font with a border around it, this helps it stand out on the
page and catch the audiences eye. This shows the consistency again between two of my
products but also shows how crucial similar things are so
The positioning is crucial, if I had it in the bottom right cor- the audience can clearly understand what's going on
ner instead of ITV2 some people may not be able to clearly
see it and end up not taking in what was on the magazine.