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Sarah Harris,[object Object],ADV 492 Final Project,[object Object]
About Coca-Cola,[object Object],Coca-Cola is the most popular and biggest-selling soft drink in history, as well as one of the best known products in the world. ,[object Object],It was created in Atlanta, Georgia, by Dr. John S. Penberton.  Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. ,[object Object],Even though Coca-Cola may have started in the United States, its popularity is universal. Today, you can find Coke in every part of the world.,[object Object],1.6 billion servings per day.,[object Object]
Coca-Cola Company,[object Object],Mission: ,[object Object],To refresh the world,[object Object],To inspire moments of optimism and happiness,[object Object],To create value and make a difference,[object Object],Company,[object Object],World’s largest beverage company.,[object Object],Operates in more than 200 countries and market more than 3,000 beverage products,[object Object]
Strengths,[object Object],Worlds leading brand,[object Object],Strong brand recognition,[object Object],Has a large portfolio of different beverages,[object Object],Large scale of operations,[object Object],Revenue in excess of $24 billion,[object Object]
Challenges,[object Object],Negative Publicity in India during September 2006,[object Object],Accused of selling products with pesticide residue,[object Object],Intense competition,[object Object],Pepsi is the leading competitor of Coke,[object Object]
Coca-Cola, Diet Coke, Minute Maid, Sprite, Fanta, Hi-C, and vitaminwater all have their own individual twitter accounts.,[object Object],This way everyone can keep up to date with their favorite drinks.,[object Object],On Facebook, Coke has 5,392,938 friends.,[object Object],Their page shows promotions they have going on and “fans” can post pictures of their Coke artwork/designs and even submit videos.,[object Object]
Interacting via Facebook,[object Object],[object Object]
Coca-Cola added an application on their Facebook page to “ocean-ize” a photo.  This is just a fun way to alter your Facebook pictures.
Every time someone uses this application Coke is going to make a donation to the Ocean Conservancy.
Coke is Earth friendly,[object Object]

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Coca Cola

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Coca-Cola added an application on their Facebook page to “ocean-ize” a photo. This is just a fun way to alter your Facebook pictures.
  • 9. Every time someone uses this application Coke is going to make a donation to the Ocean Conservancy.
  • 10.
  • 11.
  • 12.