Marketing Final Project

BAHRIA UNIVERSITY ISLAMABAD Marketing Final Project By Students of BBA 1-C

Pearl Continental Hotel Rawalpindi

Group Members ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

EXTERNAL MACRO ENVIRONMENT: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DEMOGRAPHICS: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. INCOME ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INCOME BELOW RS 15000 ,[object Object]

INCOME b/w Rs 15000 - 25000 ,[object Object]

INCOME b/w Rs 25,000 – 50,000 ,[object Object]

INCOME b/w Rs 50,000 –75,000 ,[object Object]

INCOME of 100,000 and Above ,[object Object]

2. OCCUPATION: ,[object Object]

3. GENDER: ,[object Object],[object Object]

4. SOCIAL CLASS: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5. FAMILY CYCLE: ,[object Object],[object Object],[object Object]

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COMPETITION : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

POLITICAL & LEAGAL FORCES: ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

ECONOMIC CONDITIONS: ,[object Object]

TECHNOLOGY: ,[object Object],[object Object]

SOCIAL & CUTURAL FORCES: ,[object Object]

Copyright © 1997 by The McGraw-Hill Companies, Inc. 2-9 Company’s Micro Environment Suppliers Marketing inter- mediaries Marketing inter- mediaries The market EXTERNAL MICRO ENVIRONMENT: ,[object Object],[object Object]

ORGANIZATION’S INTERNAL ENVIRONMENT: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

COMPANY’S INTERNAL ENVIRONMENT Financial resources Research and development Company image Location Production facilities Human resources 2-11

[object Object],Thank You !!!

Marketing Final Project

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