1. ROLLS ROYCE
AUTOMOBILES

2. GROUP MEMBERS
Shaiwal Bhattacharya 12BSP1145
Harshit Lunawat 12BSP2172
Vishwanath Soni 12BSP1411
Chandan Gandhi 12BSP0398
Padmini Moundekar 12BSP0815

3. CONTENTS
 INTRODUCTION
 HISTORY
 FOUNDERS
 TIME LINE
 VISION/MISSION/STRATEGY
 CAR MODELS
 COMPETETORS
 CUSTOMER FOCUS
 DISTRIBUTION & NETWORKING
 LAST REPORT
 BRAND VALUES
 ROLLS ROYCE IN INDIA
 CORPORATE SOCIAL RESPONSIBILITY
 FUTURE PLANS
 CONCLUSION

4. INTRODUCTION

5.  Rolls-Royce Motor
Cars is a British
Manufacturer of luxury
automobiles.
 Based at the Goodwood
plant in West Sussex,
England.
 It is a wholly owned
subsidiary of BMW.

6.  The chairman of the
company is Ian
Robertson and the CEO
of the company is
Torsten Muller-Otvos
 Considered as the
ultimate automobile
manufacturer.
 The symbol of British
Automobile prowess.

7. FOUNDERS

8. CHARLES ROLLS
 Charles Rolls studied
mechanical engineering at
Cambridge.
 The first undergraduate to
own a car, he soon began
racing.
 To fund his passion he set
up a dealership, selling
mostly foreign cars.
 His search for a supplier of
reliable English cars led to
his introduction to Henry
Royce.

9. HENRY ROYCE.
 Royce began his career by making
dynamos and electric cranes under a
limited liability company called F.H.
Royce & company.
 Known for his attention to detail and
pursuit of perfection, Henry Royce
registered his first patent in 1887.
 Dissatisfied with engines, Royce
decided to improve on it and turned his
attention to building the best cars in the
world.
 By 1903 he had designed and built his
first engine. His first prototypes took to
the road in 1904.

10. TIME LINE

11. Rolls- Royce Limited (1906-1987)
 Rolls- Royce Limited was a car and later aero-engine manufacturing
company was founded .
 Rolls-Royce was nationalized in 1971 and the present Rolls-Royce
plc was re-privatized in 1987.
 The automobile company was separated in 1973.
Rolls- Royce PLC(1987-present)
Rolls-Royce PLC, a world leading provider of power systems and
services for use on land, sea and in the air, operates in four global
markets –civil aerospace , defense aerospace, marine and energy.

12. Rolls-Royce Motor(1973-1998)
 Rolls- Royce Motors was created from the de-merger of the car
business from Rolls-Royce Limited in 1973.
 In 1998 the production facilities at Crewe plus the Bentley name
was sold to Volkswagen, whereas BMW acquired ,for the continued
development and production of Rolls-Royce motorcar.
Rolls-Royce Motor Cars(1998-present)
From 1998 to 2002 BMW supplied engines and parts for both
brands. It was not until January 1,2003 that only BMW would be
allowed to name cars “ Rolls-Royce” and Volkswagen former Rolls-
Royce/Bentley division would build only cars named Bentley .

13. VISION

14. “Strive for perfection in everything you
do. Take the best that exists and make it
better. When it does not exist, design it.”

15. MISSION

16. “To provide mobility with comfort, style
and speed anywhere be it on land, water
or air. To delight customers by providing
excellent sales and after sales service.”

17. STRATEGY

18.  No co-branding endeavors
 Dealers are chosen based on their common
interest with customers
 Customers are invited to exclusive dinners
 Buyers receive personalized letter from the CEO
 Focus on repeated purchase.
RESULT
Nearly 1/3rd of business comes from repeated
customers.

19. ROLLS ROYCE CAR MODELS

20.  1904–06 10 hp
 1938–39 Wraith
 1905–05 15 hp
 1946–59 Silver Wraith
 1905–08 20 hp
 1949–55 Silver Dawn
 1905–06 30 hp  1950–56 Phantom IV
 1905–06 V-8  1955–66 Silver Cloud
 1906–25 40/50 Silver Ghost  1959–68 Phantom V
 1922–29 Twenty  1965–80 Silver Shadow
 1925–29 40/50 Phantom  1968–91 Phantom VI
 1929–36 20/25  1971–96 Corniche I–V
 1929–35 Phantom II  1980–98 Silver Spirit
 1936–38 25/30  1998–2002 Silver Seraph
 1936–39 Phantom III  2000–02 Corniche V

21. FIRST ROLLS ROYCE: 10HP
 First rolls Royce made
in 1904
 1800cc-12hp at 1000
rpm
 Top speed of 63km/hr
 Only 16 were made
between 1904-1906.

22. ROLLS ROYCE IN THE
BATTLEFIELD
 The silver ghost was used
by the British navy to
raise it’s first armored
squadron.
 They were used both in
world
war 1 and 2
 The cars were an
important advantage for
British forces during the
war.

23. BENTLEY AND ROLLS ROYCE
•RR bought Bentley when the latter failed after the great
depression.
•The purchase was so secret that even the founder W.O.
Bentley didn’t knew that RR was the buyer.
•Bentley was at that time a complete sports brand like
Lamborghini today.
•Is used by James bond in the original book by lan flaming.
•Was sold to the Volkswagen in 1998.

24. SILVER GHOST
 First car from the official rolls Royce company.
 More than 600 sold
 Was responsible for the
reputation of the company
 RR opened factory in
Massachusetts in 1921 where 1706 sliver ghosts ware built.

25. PHANTOM
•Made by BMW
•At the heart of the Phantom
family is a lightweight aluminium
Space frame.
•0-100km/h in 5.9s seconds
Top speed-240 km/hr-auto- cutout
Price starts at $300,000(Rs.1.5 crores)

26. TRIVIA ABOUT PHANTOM
 Customers can choose from 44000
colors and any leather trim
 Instead of a tachometer, the
phantom uses a “power reserve
Dial”- to show how much power is
still available for driver.
 The traditional “Spirit of Ecstasy”
has an automatic retraction
mechanism to prevent theft and
tampering.
 The RR logos on wheels always
stand upright.
 Every Phantom is hand-built at
the Home of Rolls-Royce at
Goodwood in England

27. CURRENT ROLLS ROYCE CAR
MODELS
 2003– Phantom
 2007– Phantom Drop-head
Coupé
 2008– Phantom Coupé
 2010– Ghost

28. MAJOR COMPETITORS

29. Bentley Bugatti
Ferrari Spyker
Lamborghini Pagani
Maserati
Aston Martin

30. CUSTOMER FOCUS

31. Rolls Royce caters to impulse buyers who are :
 Royal class .
 High level of earning
 Creative class
 Car Lover
 Comfort

32. DISTRIBUTION AND
NETWORKING

33.  Operated in about 35 countries including India (Rolls-
Royce India)
 Distribution in various countries is done by the ways of
Joint venture, merger/acquisition, wholly owned
subsidiaries.
 The largest market for Rolls-Royce motor cars are North
America, UK , China, London and Abu Dhabi.

34.  The top selling dealers worldwide are Beverly Hills.
London , Abu Dhabi and Dubai. Abu Dhabhi saw the
highest annual increase with sales more than double.
 In India , dealership takes place at delhi and mumbai.

35. LAST REPORTED
PERFORMANCE

36.  Rolls-Royce Motor Cars sold 3,538 cars, up 31 percent
on the year before i.e. 2711 , beating the last record of
3,347.
 The US and Chinese markets are the most
important ones for the company, though it has
not released detailed figures about how many
cars it sold in individual markets.

37.  Rolls-Royce's
£165,000 Ghost
model has been the
main driving force for
sales.
 "We will see another
record year for Rolls-
Royce in 2012," said
Mr Muller-Otvos.

38. BRAND VALUES

39. REPUTATION VALUES
 Rolls-Royce has prospered for more than 100 years because of its
attention to details.
 Each car has a history book created as it is assembled. The person
responsible signs for every major assembly, test and inspection.
 Once bought it will bear the name of the owner and is a complete
record of every stage of the manufacture of the Rolls- Royce.

40. RELATIONSHIP VALUES
 Rolls-Royce is one of the few brand that does not
require ownership for one to feel passionately about the
brand and what it represents.

41. EXPERIENTIAL VALUES
Among the world’s most exclusive automakers, two
brands tower above the others :
 Ferrari for performance and Rolls-Royce for comfort.
 The Phantom has succeeded in its mission to make sure
Rolls-Royce remains the household name for over-to-top
automotive luxury.

42. SYMBOLIC VALUES
Rolls-Royce in itself is the
ultimate icon representing a
person’s status. However, there
are two identifiable features that
make rolls- Royce a Rolls.
1. ‘The Spirit of Ecstasy’- a
strong sensation of driving the
car
2. ‘Radiator Grille’ - entirely
made by hand and eye- no
measuring instruments are used.
It takes one man, one day to
make Rolls-Royce radiator, and
then five hours are spent
polishing it.

43. ROLLS ROYCE AND INDIA

44.  The Indian kings were the biggest
customers of RR in the
pre-independence days.
 RR Was imported by the Indian
rich until it was officially
launched in India.
 In spite of economic recession RR
has sold 70 RS.3crores phantom
in India.
 Indian designer Dilip Chhabria re-
designed a RR silver coupe for
A NRI client making it into a RS.
4 crore sports car.

45. ROLLS-ROYCE & CORPORATE SOCIAL
RESPONSIBILITY

46.  Our commitment to acting with integrity is at the heart of everything
we do. We embrace the social responsibilities that come with being
a major employer, neighbor and partner, and we believe that
conducting business in a responsible manner creates competitive
advantage.
 It enables us to attract the best people, develop successful working
relationships with customers, suppliers and governments, and
support the global communities in which our employees live and
work.

47. ACTIVITIES

48. COMMUNITY INVESTMENT
 In 2009 alone, 5,000 of our employees devoted 60,000
hours to community-related projects.
CHARITABLE TRUSTS
 The company has created a number of independent
charitable trusts who use the interest generated from the
endowment funds the company invest in to provide
important local services.

49. SCIENCE EDUCATION
 Moreover, the company support science education and
outreach programmers to inspire the next generation of
engineers.
 The Rolls-Royce Science Prize, for instance, awards
£120,000 each year to UK schools to promote excellence
in teaching and learning.

50. FUTURE PLANS

51.  Rolls Royce has announced its next generation electric car
102EX
 Rolls Royce gives more emphasis on sustainable
development
 They have a program of improvement in production
activities. They seek world class activities in health, safety
and environment management.
 currently they have Phantom and Ghost, there’s a Rolls
Royce Coupe, and an extended wheelbase Phantom - little
longer in the length.
 Rolls-Royce, the famed luxury British automaker, has
announced that it will begin selling vehicles in South
America.

52. CONCLUSION

53. Quality class comfort
More than 100 years
Repeat customers
Operates more than 35
countries