2. Introduction
This book was written by
Dr.spencer johnson.
Published on year 1998.
Known for simplicity.
3. The Story
Once upon a time . . .
Four little characters who ran through a maze
looking for cheese to nourish them and make
them happy
4.
5. The Story (cont.)
Search for The Cheese
•Sniff and Scurry •Hem and Haw
Simple rodent brains Complex brains
Good instincts Beliefs and emotions
activity
•Sniff and Scurry •Hem and Haw
Trial and error Ability to think and learn
Often lost Perception clouded by
Bumped into walls beliefs and emotions
6. The Story (cont.)
Routine
•Sniff and Scurry
Dressed in their running gear
Head over to Cheese Station C
Returning to their cheese each morning
Sniffed, scratched, scurried around inspecting
•Hem and Haw
Also raced toward Cheese Station C each morning
Until different routine set in . . .
Every night, they would return home full of cheese
Every morning, they would confidently return for more
They thought they worked hard, they deserve this Cheese
7. since Sniff and Scurry had noticed their diminishing supply of cheese,
they weren’t surprised.
Prepared for the inevitable.
Knew instinctively what to do.
Unaware of their changing environment.
Unprepared to find their Cheese missing.
8. The Story (cont.)
Response
•Sniff and Scurry
Farther and farther into the maze.
Up and down corridors.
Single goal of finding more cheese.
Entered an area where they had never been.
•Hem and Haw
Hem and Haw still analyzing situation
Angry about the injustice
Looking for benefits
Feeling entitled and betrayed
Hem and Haw continue to hem and haw
9. Further Response
Sniff and scurry found their cheese and enjoyed it.
Haw who initially insisted to wait for the cheese to appear, learned from
his mistake. He went out to the unknown and found his cheese after long
struggle.
Hem expecting miracle waited for easy cheese to appear but it never
did.
10. Theme
Change Happens
They Keep Moving The Cheese
Anticipate Change
Get Ready For The Cheese To Move
Monitor Change
Smell the Cheese Often So You Know
When It Is Getting Old
Adapt To Change Quickly
The Quicker You Let Go Of Old
Cheese, The Sooner You Can Enjoy New
Cheese
Change
Move With The Cheese
Enjoy Change!
Savor The Adventure And Enjoy The Taste
BeOf New Cheese
Ready To Change Quickly And Enjoy
It Again And Again
They Keep Moving The Cheese
11. Get your cheese
Sniff for changes
Do not hesitate to change
Move with the cheese because it is of prime
importance
Seek first to understand!