1. Google
Search
Console
By Hekmat Sarwarzada

2. Introduction
▪The Internet is amazing. Its so
easy to share anything you
created with the entire world but
how people find your site and
mobile app on Google?

3. ▪With Search Console you can make sure that
Google finds your business, and shows it for
the correct search query.
▪Search Console regularly checks your site
for errors and even sends an email alert if it
finds any important issues.

4. ▪ Extra Information from Google about how its indexing your
sites and how your site appears in search result.
▪ It allows you to see problems that coming up that
preventing Google from indexing your sites or hurting your
search engine ranking.
▪ Its giving you a nice tools to see how good your ranking,
and discover ways to optimize your SEO.

5. How to
use it?

6. Its so easy!
▪ Sign up to Google first and Go to Google
Search Console.
▪ By clicking on ADD A PROPERTY you can
register your site.

7. All we have in Search Console

8. Structured data markup
▪ "Structured data markup" is a standard way to annotate your content so machines
can understand it. When your web pages include structured data markup, Google
(and other search engines) can use that data to index your content better, present
it more prominently in search results, and surface it in new experiences like voice
answers, maps, and Google Now.

9. Data Highlighter
▪ An Alternative to Data Structure!
▪ Data Highlighter is a webmaster tool for teaching Google about the pattern of
structured data on your website. You simply use Data Highlighter to tag the data
fields on your site with a mouse. Then Google can present your data more
attractively -- and in new ways -- in search results and in other products such as
the Google Knowledge Graph.
▪ For example, if your site contains event listings you can use Data Highlighter to
tag data (name, location, date, and so on) for the events on your site. The next
time Google crawls your site, the event data will be available for rich snippets on
search results pages:

10. Sitelinks
▪ Sitelinks are automatically generated links that may appear under your site's
search results.

11. Search Traffic
The Search Analytics
Report shows how often your site
appears in Google search results.
Shows who links to your website.
Which page on your site receiving
links and shows Anchor text.
Show Internal Links in your
pages.
Manual actions are penalties that
occur after a Google employee
reviews a website and determines
that it violates Google's
guidelines.
Target your audience based on
location and language settings.
Fix mobile usability issues
affecting your site.

12. Google Index
What Google think your web
site is about. It should be
look like your keyword
research!
The Index Status report
provides data about the
URLs that Google tried to
index in the current
property for the past year.
A report that shows you
which resources you're
blocking GoogleBot from.
When you remove pages from the web, they will
naturally drop out of Google’s index as Google
crawl your site again and note the changes. To
speed up the removal process, you can use
the URL Removal Tool in Webmaster Tools to
request removal of your page.

13. Crawl

14. Crawl
▪ Crawl Errors: Errors that Google have with accessing your site’s page. We have
Site Error that is about accessing the entire site problems
URL Errors about accessing specific page.
▪ Crawl State: It’s telling you that how often Google Crawling your site. (Number of
time Google Crawl our site)
(More Change to your site = More Google Crawl)

15. Crawl…
▪ Sitemap: Computerize structure of your web site. It tells Google how your site is
layout and How pages relates to each other
▪ The Fetch as Google tool enables you to test how Google crawls or renders a
URL on your site. You can use Fetch as Google to see whether Googlebot can
access a page on your site, how it renders the page, and whether any page
resources (such as images or scripts) are blocked to Googlebot. This tool
simulates a crawl and render execution as done in Google's normal crawling
and rendering process, and is useful for debugging crawl issues on your site.
▪ Robot.txt Tester: Allow you to edit your robot.txt file.

17. Crawl…
▪ URL Parameters tool: You can use the URL Parameters tool to indicate the
purpose of the parameters you use on your site to Google.
▪ For example, if you are the owner of a global shopping site, you might tell Google
that you use the country parameter to distinguish between pages dedicated to
consumers in different countries. Then you can set preferences for Google might
crawl the URLs that contain those parameters. The preferences that you set can
encourage Google to crawl the preferred version of your URL or simply prevent
Google from crawling duplicate content on your site.

19. Bounce
Rate

20. Bounce Rates and why you should care?
▪ Bounce Rate is a key statistical measure provided by
most website analytics packages such as Google
Universal Analytics.
▪ It represents the percentage of people who arrive
on your website and leave without visiting a
second page.
▪ This measure can tell you how many people found
and landed on your pages (good), but failed to engage
with your site in any way (probably bad).

21. ▪ The Back Button
Probably the most common form of Bounce is due to the visitor pressing the back
button to return to the previous page. Coming from a search engine or other
website, the visitor would have followed a link to your landing page and then
quickly reversed to the previous page.
▪ Window Close
Of course, a user can also choose close the browser window after viewing your
first page. This often occurs if your website is viewed within a separate tab or pop
up window.
▪ Poor Content / Navigation
Landing pages on your website may be poorly designed to encourage visitors to
explore and interact with more of your pages. Whilst many sites are planned with
the home page as their primary entry point, you must not forget that most traffic
will bypass this to land directly on an internal (landing) page.

22. ▪ External Links
A reasonably common cause for high bounce rates are external links. These are
links present on a landing page that point directly to other sites. Therefore,
visitors arriving on your site (say through paid adverts on Google) are quickly
funneled away to other sites. External links may be related sites or partner pages,
however these contribute to increasing your Bounce Rate and reduce your
opportunity for engagement.
▪ Page Speed
Lastly, another common cause for high bounce rate is Page Speed. This is the
time it takes for a user to fully load your page. Visitors will often abandon your
website if pages take too long to show up. We are typically talking of very few
seconds, especially when it comes to landing pages. Take care to optimize such
pages (and its media) to ensure quick response time in the region of 1 to 2
seconds.

23. Is a high bounce rate always a bad thing?
▪ In a word, no. It can depend very much on the purpose of the website.
▪ For example, people may want to quickly find a contact number or check facts. If
the site enables them to find this information easily, they’ll leave quickly, thus
pushing up the bounce rates.

24. How to reduce bounce rates or how to keep
visitors on your site for longer
▪ 1. Make sure your pages load quickly (Search Console Checking)
▪ 2. Give visitors all the information they may need
▪ 3. Avoid huge pop-ups and annoying ads
▪ 4. Use internal linking
▪ 5. Be careful with external links
▪ 6. Do not use pagination
▪ 7. Article formatting

26. Cont…
▪ 8. Mobile-friendly pages
▪ 9. Site search and navigation
▪ 10. Related content recommendations

27. THE END