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Presentation of product mix depth,length,width and consistency

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Presentation of product mix depth,length,width and consistency

  1. 1. Product - Mix By Hassan Ali M.com
  2. 2. PRODUCT MIX Products of a company are called PRODUCT MIX. PRODUCT LINE Close related products are called PRODUCT LINES. Important: Any company’s product mix has 4 dimensions i. Width ii. Length iii. Depth iv. Consistency
  3. 3. Width : Number of different product lines carries by the company. Length : Total Number of items in the product line. Depth : Number of version offered of each product in the line. Consistency : Closely related the various product lines.
  4. 4. Unilever products
  5. 5. Consistency Product Line - 1 Product Line - 2 Product Mix Width FOOD & DRINKS PERSONAL CARE Product Mix Length Soap Shampoo Cream Toothpaste Ice cream Tea Lux Product Mix Depth Clear Ponds Close up Cornetto Lipton Dove Dove Dove Pepsodent Magnum Supreme Lifebuoy Lifebuoy Fair & Lovely Product Line Length Product Line Length
  6. 6. Thank you

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