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How can I use social media and websites for professional growth?
What is my professional identity—my brand?
Should I create a website?
What social media networks exist and how should I use them?
How do professionals use
social media and websites
for professional growth?
Some reasons professionals
use social media and websites
1 To augment, build on, digitize, distribute the resume/CV
2 To network and connect with other professionals
3 To ﬁnd and act on job postings
4 To research companies—and help them research you
5 To boost positive mentions of your work on the web
6 To take control of your online presence
7 To continue learning and stay relevant in your ﬁeld
Two or three words
You might think you’re more impressive when you list a lot of
abilities, but you’re far less memorable. You can’t be everything,
Just choose two (maybe three) words to describe yourself.
Make your CV interactive
such as article titles.
Display all projects in
Showcase projects in a grid and allow viewers to
click through to learn more.
Give them something
that won’t go out of date
Present live, continuous (always up to date)
listing of your experience.
Want a domain? Search its
availability at domainr.com
Otherwise, your domain will be
What social networks
should I join?
1 What role do you have/want?
2 Where are the people in your industry?
3 What content are/will you be creating?
Your headline is important!
Often it is the ﬁrst thing people see.
Can be your position, achievements, and/or strengths.
You can use a variety of approaches for the summary section.
Excerpts of recommendations or press clips
First person/third person
Focus on history/achievements or future/goals
1 Choose skills recruiters would
actually look for when hiring for the
position you want.
2 Focus on skills that differentiate
Do not list basic skills that someone
with your education or experience is
assumed to have (e.g. if you’ve
been an administrative assistant for
ten years, you do not need to list
Word as a skill).
Connecting on LinkedIn
Always message when you connect, whether you’re
inviting or accepting.
Make a note the moment you connect with someone.
Use Flickr to showcase
knitters, etc. can
can be embedded
and frequently using
key words and topics
in your industry.
Does your bio reﬂect your professional passions and expertise?
Unless you’re famous, you need to tell people who you are.
Create Twitter lists.
Join a Twitter chat in your industry.
Job/internship search for
young professionals #internpro
Improve your LinkedIn
Post your papers and talks to increase citations.
Post your papers and talks; showcase your academic
inﬂuence and expertise.
Use YouTube to develop
You can learn
almost anything on
YouTube. What skills
do you want to
publishes videos on
Mix it up. A mix of you,
your work, quotes that
inspire you, and what you
spend your time doing
You can create
images in more
Periscope is a live video platform. Teach a skill in 5 minutes.
Discuss an issue in your industry. Interact with viewers.
Imagine Snapchat and podcasting had a baby. It would be
Anchor; record short snippets of audio that last 24 hours.
Post in Yammer to get
especially if you’d like
another job at MIT.
Showcase your writing with long-form content. Write something meaningful.
Use the new mention feature to bring other voices into your writing.
1 Don’t spread yourself too thin—start with 1-2 social networks.
2 Don’t post solicitations (e.g., “I need a job,” “Fund my project”).
3 Be personal and approachable without being too casual.
4 Use multimedia—images, text, slideshows, sound, videos, etc.
5 Audit your online identity (sign out of Google ﬁrst).
6 Don’t be scared, but do be cautious.
7 Be honest, uplifting, and kind.
• Am I telling the truth about myself?
• Am I contributing uplifting, positive content online?
• Am I treating others with kindness, even when we disagree?