1. What Is commercial radio?

Commercial radio is the radio stations that earn their money from adverts and
different commercials. All of their income depends on the number of people who
view the radio station on average.

Some Commercial Radio Stations:
•
Heart
•
Gold
•
Absolute radio FM
Effect of relying on advertising revenue

If radio stations rely on advertising revenue they will have to attract a large
number of audience, the consequences of not having a audience; they will not
get many partnerships with companies looking to advertise there product which
would effect the amount of income they receive.

2. What are some national commercial radio stations?

Talk Sport

Absolute radio

Classic FM
What are some local commercial radio stations?

The Bee

Asian Sound

Colourful Radio

Dee 106.3

Isle of Wight Radio

Jack FM

Kismat Radio

3. What sort of adverts do they have on commercial radio stations?
Capital

Two interview breaks every few songs
Ads:

Movie trailer

Flight Travel

Tax AD

BT Sports / Broadband

Car Insurance
Heart
•
Car sales
•
Debenhams
•
TV, Broadband and Telephone
•
Volkswagen
Absolute Radio

De - Generatron

Wingit Software

New Beginnings

deodorant

4. What companies own commercial radio stations? Do these owners companies
own more radio stations?
This is Global Limited is a British media company. Also it is publishing holding
company, it owns many companies such as Gcap Media, Global Radio, Chrysalis
Radio, and Real and Smooth (formerly GMG Radio).
This is a private sector company, it was founded in 2007, and it also owns:
 Capital
 Heart
 Classic FM
 LBC Radio
 X FM
 Choice FM
 Gold
Digital only stations such as:
 Chill
 The arrow

5. Do these owners companies have a presence on other media platforms
Charles Allen –

Non executive director of virgin media

Executive of ITV PLC. 2004 – 2007

Music company EMI 2008 – 2010

CEO of Granada television