4. They wore v neck cardigans
Simple blouse
And button down wrap skirt.
It was tight or snug around the waist, bowing
out slightly.
They were either red, navy, white or black.
The fashion designers in the 1930s were Coco
Chanal and Madeline Vionnet.
5. fashion in the years following
World War II Fis
characterized by the
resurgence of haute couture
after the austerity of the war
years. Square shoulders and
short skirts were replaced by
the soft femininity of
Christian Dior's "New Look"
silhouette, with its sweeping
longer skirts, fitted waist, and
rounded shoulders, which in
turn gave way to an unfitted,
structural look in the later
1950s.
6. 1950s fashion, like all fashion, reflected the fears and
aspirations of its time. Two decades of deprivation and
struggle were relieved by the threat of global nuclear war.
7. The 1960s featured a number of diverse trends. It was a decade that broke many
fashion traditions, mirroring social movements during the period. In the middle of
the decade, culottes, box-shaped PVC dresses and go-go boots were popular. The
widely popular bikini came into fashion in 1963 after being featured in the musical
Beach Party
1970s fashion, which began with a continuation of the mini skirts, bell-bottoms and
the androgynous hippie look from the late 1960s, was soon sharply characterized by
several distinct fashion trends that have left an indelible image of the decade
commemorated in popular culture. These include platform shoes which appeared on
the fashion scene in 1971 and often had soles two to four inches thick
Men also grew mustaches due to the influence of television shows like Magnum, P.I..
Medium-length hair was common for men, while the longer haircuts of the 1970s went
out of fashion. However, very long hair for men became fashionable in the late 1980s
due to the influence of Heavy Metal music
In the 1970s, the silhouette of fashion tended to be characterized by close fitting clothes
on top with wider, looser clothes on the bottom. This trend completely reversed itself in
the early 1980s as both men and women began to wear looser shirts and tight, close-
fitting trousers.
8. The 1990s was the genesis of two sweeping shifts in Western fashion: the
beginning of the rejection of fashion which continued into the 2000s among a large
section of the population, and the beginning of the adoption of tattoos, body and
piercings.
The popularity of grunge and alternative rock music also helped bring the simple,
unkempt grunge look mainstream. In general, the 1990s saw a general minimalist
aesthetic in fashion, contrasted to the more elaborate and flashy trends of the 1980s.
Additionally, fashion trends throughout the decade started recycling styles from
previous decades, notably the 1960s and 1970s, a trend which would continue into the
2000s.
The top-models of the 1990s were Linda Evangelista, Cindy Crawford, Naomi
Campbell, Eva Herzigova, Nadja Auermann, Christy Turlington, Kate Moss, Carla
Bruni, Tatiana Sorokko, Helena Christensen, Claudia Schiffer, Yasmeen Ghauri,
Stephanie Seymour, Carolyn Murphy, Amber Valletta, Shalom Harlow, and Tyra Banks.
9. Leotards worn as tops with jeans were popular. A popular outfit was to wear a skirt,
dress shorts, baby doll dress or short dress with black opaque tights.
10.
11.
12. future
Four vivid scenarios explore
how climate change, resource
shortages, population growth
and other factors will shape
the world of 2025 and the
future of the fashion industry
within it. They are designed as
a tool to challenge companies’
strategies, inspire them with
new opportunities and help
them plan for the future.
We’ve brought them to life in
four animations.