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Networking for Your Future

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oin PRSSA and learn how to use social networks such as facebook, twitter, and LinkedIn professionally and build your resumes.

Seats are limited so please sign up NOW ! on Dr. MIke Smith's door! Attending this event on facebook does NOT guaranette you a spot!

Be sure to bring a flashdrive, picture of yourself, and a rough copy of your resume.

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Networking for Your Future

  1. 1. Networking for Your Future“It pays to plan ahead…it wasn’t raining when Noah built the Arc”-anonymous <br />Theresa Hawes<br />JakeDylik<br />La Salle University<br />Public Relations Student Society of America<br />
  2. 2. What’s on the Agenda?<br /><ul><li>FACEBOOK
  3. 3. TWITTER
  4. 4. LINKEDIN
  6. 6. WEB 2.0
  7. 7. CLOSING
  8. 8. introductions
  9. 9. “the social revolution”
  10. 10. millenials: generation of social media
  11. 11. can’t hide!</li></li></ul><li>A study was conducted by PR firm Burson-Marstelleracross 100 largest companies in the Fortune 500 list. <br /><ul><li>79% of them use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders. 
  12. 12. Twitter is the most popular platform that the companies use; two-thirds of the Fortune 100 have at least one Twitter account. They have an average of 4.2 Twitter accounts. 
  13. 13. 54% have at least one Facebook fan page
  14. 14. 50% have at least one YouTube channel
  15. 15. 33% have at least one corporate blog. 
  16. 16. 20% of the companies use all four social media platforms [Twitter, Facebook, Youtube, Blog].
  17. 17. Social networks like Twitter and Facebook are mostly West-oriented; Asia-Pacific companies don’t use them as much, instead preferring corporate blogs. When they do use Twitter or Facebook, it’s usually to engage consumers in Europe and North America. </li></li></ul><li>The Millennials: A generation of social media<br />You Can’t Hide!!<br /><ul><li>Born after 1980
  18. 18. confident, self- expressive, liberal, upbeat and open to change
  19. 19. embrace multiple modes of self- expression. ¾ have a profile on a social media site
  20. 20. Most educated in American History
  21. 21. 24/7 Digital Media
  22. 22. Social Media – Now there’s 2-way Comm…more
  23. 23. Integrated Communications
  24. 24. BUZZ / VIRAL
  25. 25. Evaluation!!!</li></ul>-Metrics, analytics, insights, statistics <br /><ul><li>YOU CAN’T HIDE </li></li></ul><li><ul><li>Your Company – Let’s take a look…(new page)
  26. 26. Business, Marketing, Campaigns!!
  27. 27. Yep…Research
  28. 28. -Demographics, target audience, attitudes, knowledge, behaviors
  29. 29. Every day, multiple times per day
  30. 30. Growth, trends, audience intelligence
  31. 31. Commercials call-out</li></ul>NUMBER CRUNCH<br />500 million users<br />Average time spend per/day= 6hrs<br />1.6 million active pages<br />700.000 small businesses – FB page<br />
  32. 32. REAL LIFE INTERACTION<br />Building Facebook Pages<br /><ul><li>Dog Walk Campaign
  33. 33. Free Music from Commercials
  34. 34. Create your own “Badge of Ownership”
  35. 35. Free Giveaway</li></li></ul><li>How are companies using Facebook Pages?<br />
  36. 36. Number <br />Crunch!!!<br />
  37. 37. Little Debbie:<br />CASE STUDY<br />
  38. 38. 549,068 fans<br />158,264 fans<br />697,818 fans<br />389,926 fans<br />2,912,327 fans<br />894,576 fans<br />176,237 fans<br />
  39. 39. What’s happening?<br />
  40. 40. Twitter is a real-time information network that connects you to the latest information about what you find interesting<br />140 characters or less<br />Instant Feedback<br />Build Relationships<br />Gather instant data<br />Don’t need an account<br />Businesses use Twitter<br />Direct Questions/ Interactive (C-Suite)<br />Customer Services<br />The New NEWS outlet? (Up-to-the-minute news – CNN, NY Times, WSJ, Huff. Post…<br />Less Ads…for now<br />Utilize features – (Place your org. as leader)<br />
  41. 41.
  42. 42. WHAT DO THE TWITTER TERMS MEAN????<br /><ul><li>Tweet- message in 140 characters or less
  43. 43. Follow: subscribing to users’ tweets
  44. 44. Following: subscribers of your tweets
  45. 45. Trend(ing): most popular topics on twitter at time
  46. 46. Hashtag: # used to mark key words/topics/trends</li></li></ul><li>Are you LinkedIn?<br />What Does it do?<br />Professional Networking<br />90 million users<br />Connections<br />Jobs, people and business opportunities<br />Online resume <br />
  47. 47. social bookmarking<br />social bookmarking sites share information found anywhere on the web with people of similar interests<br />Content (news stories, blogs), images, videos, URLS<br />Democracy =news agenda. <br />The viral community, not an editor, provides the content on the website<br />
  48. 48. foursquare<br />Tumblr<br />Post:<br /> text, photos, quotes, links, music, and videos, from your browser, phone, desktop, email, or wherever you happen to be<br />Customizability <br />3,574,933,697 - Total posts<br />14,355,495 - Total blogs<br />17,452,623 - Posts today<br />Location-based mobile platform <br />Bookmark information about venues <br />Tools to obtain, engage, and retain customers and audiences.<br />Collect points, prize "badges," & coupons<br />
  49. 49. web 2.0: apps apps apps!<br />2004<br />combination of the technology= integrative communications <br />Web is a platform<br />Smart phones<br />Install an app!<br />
  50. 50. IN CLOSING….<br /><ul><li>What did you learn???
  51. 51. Hop on board!!!
  52. 52. Just try it, become familiar
  53. 53.
  54. 54. Peers/internships
  55. 55. Don’t forget others can see you…</li></li></ul><li>“So how are you going to build your arc?”<br /> - Theresa and Jake<br />