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Hardware Trends 2017
- 1. HAX | HARDWARE TRENDS 2017 | PAGE 1 2017 HARDWARE TRENDS IT’SSTEAMENGINETIME WWW.HAX.CO JULY2017 HAX.CO/HARDWARE-TRENDS
- 2. HAX | HARDWARE TRENDS 2017 | PAGE 2 FOREWORD Software is eating the world, and the world is hardware. You need both to make it smarter. This is our third report. It started as new perspectives on hardware startups were needed, beyond unicorns, Fitbit’s stock price, or the latest crowdfunding chaos. As investors focused on hardware for the past 5 years (>200 investments), we see the ongoing re-invention of every physical product category & industry. We hope this report provides a broader perspective as to what is happening, and coming next. AUTHORS WRITING LEAD - BENJAMIN JOFFE CREATIVE LEAD - VITALY VYAZOVSKY KEY CONTRIBUTORS GENERAL TRENDS - ANANT PATHAK CONSUMER - KATE WHITCOMB HEALTH - DUNCAN TURNER ENTERPRISE - DUNCAN TURNER INDUSTRY - JI KE CHINA - ZONA LIU FINANCING - CYRIL EBERSWEILER HAX | HARDWARE TRENDS 2017 | PAGE 2
- 3. HAX | HARDWARE TRENDS 2017 | PAGE 3 WWW.HAX.CO / ABOUT HAX HAX IS A PROGRAM-BASED HARDWARE FUND THAT INVESTED IN OVER 200 GLOBAL STARTUPS / OTHER HAX REPORTS HARDWARE TRENDS 2016 HARDWARE TRENDS 2015 THE STATE OF ROBOTICS 2015 / HAX TALKS BUILDING HARDWARE FROM ZERO TO IPO (2017) THE RISE OF CONSUMER & SERVICE ROBOTS (2017) THE RISE OF GENERATION HEALTH (2017) HAX CROWDFUNDING GUIDE (2017) CONTACT US: MAKEIT@HAX.CO HAX | HARDWARE TRENDS 2017 | PAGE 3
- 4. HAX | HARDWARE TRENDS 2017 | PAGE 4 Many of the examples used in this report are SOSV / HAX investments. Notable exceptions are unicorns (it’s coming), crowdfunding failures, and Juicero :) DISCLOSURE ACKNOWLEDGEMENTS The authors thank: • / The many founders we work with, for their insights, • / Our creative team, for taking this report to new levels, • / The many more participants in the hardware revolution. / It is 2017 and this is just the beginning. HAX | HARDWARE TRENDS 2017 | PAGE 4
- 5. HAX | HARDWARE TRENDS 2017 | PAGE 5 AIRE ALPHA GLASS AMBER TECHNOLOGIES BABYBE BARTESIAN BBB BEETL BERKELEY ULTRASOUND BLOOM CARV CIRCADIA CRIAMTECH DIABETO DISPATCH ELEPHANT ROBOTICS FEEL FEETME FLAIR FLICKTEK FLOW NEUROSCIENCE FROBOT GARDENSPACE HISENS JAPET JOY KEEN KINDARA KNITERATE KOKOON LEAP LIEF THERAPEUTICS LILU LIVIN FARMS LOOKING GLASS LOVELY MAKEBLOCK MILKSAFE MINDSET MINUT MOJO MOONA MOUSR NOMIKU NURA O2O2 ORENDA PARTICLE PETCUBE PRYNT PYCNO RAY BABY REVOLS SANA SIMBE ROBOTICS SMARTFUSE SMARTSHEPHERD SONICAM TRAINERBOT VOLTERA VUE WAZER YEELIGHT HAX STARTUPS QUOTED INTHIS REPORT WWW.HAX.CO HAX | HARDWARE TRENDS 2017 | PAGE 5
- 6. HAX | HARDWARE TRENDS 2017 | PAGE 6 02/ 03/ 04/ 05/ 06/ 07/ 01/ ENTERPRISE CHINA HEALTH INDUSTRY LATE STAGE FINANCING CONSUMER GENERAL TRENDS 8 /TABLEOFCONTENTS 59 120 153 186 203 226 08/ ABOUT SOSV & HAX 237 HAX | HARDWARE TRENDS 2017 | PAGE 6
- 7. HAX | HARDWARE TRENDS 2017 | PAGE 7 GENERALTRENDS 01 FROM CONSTRUCTION TO INSURANCE. 02 UNICORNS ARE HARDWARE STARTUPS, 11 ARE FROM CHINA. 03 COMPUTER VISION TO MACHINE LEARNING AND BIG DATA. 04 AND DEVICES MIGHT BECOME TROJAN HORSES FOR INSURANCE. 05 PLACE FOR HARDWARE SECTORS 06 REINVENTED WITH DEEP TECH AND BIG DATA. 07 DESPITE MEDIA REPORTS, MOST CREATORS SHIP. 08 AND HEALS. DIGITAL THERAPIES COMPETE WITH PHARMA. 09 WITH SENSORS, DATA AND ROBOTS. EXECUTIVESUMMARY 12 INCLUDE MICRO-CAP IPOS, REG A+, RMS, AND MORE. 10 DOMESTIC STARTUPS, WITH A FEW GLOBAL-MINDED PLAYERS. 11/ “SILICON VALLEY FOR HARDWARE” CHINA LATESTAGEFINANCING HAX | HARDWARE TRENDS 2017 | PAGE 7
- 8. HAX | HARDWARE TRENDS 2017 | PAGE 8 GENERAL TRENDS INVESTMENT, COMMUNITIES SECURITY & MORE01/ HAX | HARDWARE TRENDS 2017 | PAGE 8
- 9. HAX | HARDWARE TRENDS 2017 | PAGE 9 STEAM ENGINE TIME ENTERING A GOLDEN AGE
- 10. HAX | HARDWARE TRENDS 2017 | PAGE 10 STEAM ENGINE TIME NEWCOMEN ATMOSPHERIC ENGINE 1712 JAMES WATT STEAM ENGINE 1781 STEAM ENGINES HAD BEEN AROUND FOR A WHILE. BUT HIGH COST AND POOR PERFORMANCE LIMITED ITS USE TO PUMPING WATER IN MINES JAMES WATT MADE IT CHEAPER & MORE EFFICIENT. IT BECAME VERSATILE. STEAM THEN POWERED MANY INDUSTRIES SUCH AS TEXTILE, TRANSPORTATION, AND… THE TIMES ‘AEOLIPILE’ BY HERO OF ALEXANDRIA 1ST CENTURY A.D. “PENNY” ROTARY PRESS 1843 KOENIG PRINTING PRESS, 1814 STARTED AS PENNY PRESS 1851 KEY IMPROVEMENTS STARTED A REVOLUTION
- 11. HAX | HARDWARE TRENDS 2017 | PAGE 11 APERFECT STORMIN HARDWARE CHEAPER COMPONENTS ONBOARD CPU RETAILERS FOR HIGH-TECH SMALL BATCH MANUFACTURING MICRO-CAPS, REG A+… CLOUD CROWDFUNDING & PRE-SALES SOCIAL MEDIA TO TEST DEMAND SMARTPHONES NEW & BETTER PROTOTYPING TOOLS
- 12. HAX | HARDWARE TRENDS 2017 | PAGE 12 NEW EXPECTATIONS PERSONALIZATION, SPECIALIZATION RISING COMPLEXITY HIGHER DEFENSIBILITY WITH DEEP TECH CUSTOMERS KEEN BUT WARY WANT TO AVOID DEPENDENCIES AND DEVICE OBSOLESCENCE DIVERGENCE NOW NO UNIFYING HUB OR TECHNOLOGY CONVERGENCE LATER? 01/ 02/ 03/ 04/ 05/ SMARTDEVICESMULTIPLY THANKSTOLOWERBARRIERS OFENTRY SEGMENTATION LOWER BARRIERS & MARKET GROWTH MAKE SOME NICHES VIABLE FOR NEW ENTRANTS
- 13. HAX | HARDWARE TRENDS 2017 | PAGE 13 STARTUP AVERAGE FROM IDEA TO IPO 8 YEARS R&D PROTOTYPE PROTOTYPE PRODUCTION ONLINE GLOBAL IPOOFFLINE PRODUCTIZING RETAIL YEAR 01 YEAR 02 YEAR 03 YEAR 04 YEAR 05 YEAR 06 YEAR 07 YEAR 08 COULDWEDOITIN4ORLESS WITHTHERIGHTSUPPORT? DISTINCT AND TIME-INTENSIVE PHASES R&D IPO HARDWARE SCALING IS MORE LINEAR THAN SOFTWARE HAX | HARDWARE TRENDS 2017 | PAGE 13
- 14. HAX | HARDWARE TRENDS 2017 | PAGE 14 MANY ARE OVER 10 YEARS OLD 2002 IPO 2007 IPO 2005 PRIVATE 2009 ACQUIRED 2009 ACQUIRED 2009 PIVOT 2009 PRIVATE 1994 IPO & PIVOT 2009 CHARITY 1999 BANKRUPT SMARTDEVICES PIONEERS CELEBRATE ANNIVERSARY
- 15. HAX | HARDWARE TRENDS 2017 | PAGE 15 FALLEN SOLDIERS OF THE INDUSTRIAL AGE MANY NEW THINGS CAN BE MADE DEMAND WILL DECIDE ON SURVIVORS
- 16. HAX | HARDWARE TRENDS 2017 | PAGE 16 TEAM ALIGNMENT & COMMUNICATION POOR POSITIONING TECHNICAL FEASIBILITY FEATURE CREEP NEGLECT PR & MARKETING LACK OF DEMAND HANDS-OFF MANUFACTURING SLOW PROTOTYPING UNPREPARED FOR RETAIL BAD TERMS FOR CASH FLOW POOR SKILLS FOR FINANCING LACK OF GRIT WHATKILLS HARDWARE STARTUPS? MOSTLY, THEMSELVES MANY SNAKES FEW LADDERS HAX | HARDWARE TRENDS 2017 | PAGE 16
- 17. HAX | HARDWARE TRENDS 2017 | PAGE 17 Clarify Responsibilities One founder full time on business Plan & Communicate Internally Cut features Track runway Find best resources at each step Communicate externally Ask for advice Follow up Validate demand EXTERNALLY Find leads HOW HARDWARE STARTUPS SUCCEED Show commitment
- 18. HAX | HARDWARE TRENDS 2017 | PAGE 18 INVESTMENT HAX | HARDWARE TRENDS 2017 | PAGE 18
- 19. HAX | HARDWARE TRENDS 2017 | PAGE 19 01/ 02/ 03/ MORE INVESTORS & KNOWLEDGE INVESTORS GETSAVVY ABOUT HARDWARE HARDWARE INVESTMENT SPREADING MANY FIRMS DEDICATE A PARTNER SPECIALISTS EMERGING FOR PRE-SEED, SEED, GROWTH… FOR ROBOTICS, HEALTH, ETC. INVESTORS EXPECT MORE CONSUMER = PREFERRED WITH SAAS HEALTH TECH = NEEDS PROOF OR FDA B2B = NEEDS CUSTOMERS HAX | HARDWARE TRENDS 2017 | PAGE 19
- 20. HAX | HARDWARE TRENDS 2017 | PAGE 20 HARDWARE INVESTOR CHECKLIST UNDERSTAND MANUFACTURING CONSTRAINTS INTRODUCE OTHER HARDWARE FOUNDERS FOR GUIDANCE BRING EXPERIENCE IN LAUNCHING A PRODUCT INTRODUCE CUSTOMERS HELP ANTICIPATE COSTS & RUNWAY INTRODUCE RELEVANT FOLLOW-ON INVESTORS “If your prototype is ugly, people think you have nothing. If it’s pretty they think you’re ready to ship. Yet you might still be a year away… if you know what you’re doing.” ARE YOU ABLE TO…? BENJAMIN JOFFE, PARTNER, HAX HAX | HARDWARE TRENDS 2017 | PAGE 20
- 21. HAX | HARDWARE TRENDS 2017 | PAGE 21 HAX (SOSV) $150M ACCELERATOR & SEED FUND BOLT $80M SEED FUND LEMNOS LABS $50M SEED FUND ROOT / VENTURES $30M SEED FUND HARDWARE CLUB $28M SEED FUND PLAYGROUND $300M FUND ECLIPSE VC $433M FUND SOME SPECIALISTS EMERGING GRISHIN ROBOTICS $100M SEED FUND
- 22. HAX | HARDWARE TRENDS 2017 | PAGE 22 ASIA CHN - HAX HKG - BRINC, READWRITE LABS JPN - MAKERS BOOTCAMP KOR - SPARKLABS, N15 IND - REVXX, IKP EDEN EUROPE AUT - HARDWARE TRIBE EST - BUILDIT GBR - STARTUPBOOTCAMP GER - HARDWARE.CO ITA - INDUSTRIO USA SF - HAX SF - HIGHWAY1 SF - READWRITE LABS LA - MAKE IN L.A. PGH - ALPHALAB GEAR FROM PROTOTYPE TO PRODUCT HARDWARE ACCELERATORS WANTTOSOLVE THEFIRSTSTEPS FROM BOOTCAMPS TO MONTHS-LONG PROGRAMS FROM FREE SUPPORT TO INVESTMENT HAX | HARDWARE TRENDS 2017 | PAGE 22
- 23. HAX | HARDWARE TRENDS 2017 | PAGE 23 U.S.VCINVESTMENTINIOT SOURCE: PITCHBOOK DATA, STEVE MYERS, CEO, MINDTRIBE *AS OF NOV 2016 0 300 600 900 1,200 1,500 0 50 100 150 200 250 2012 2013 2014 2015 2016* Deal Count Invested ($M) 1,2731,106 822 560536 174 236 197 136 9090 136 197 236 174 HAX | HARDWARE TRENDS 2017 | PAGE 23
- 24. HAX | HARDWARE TRENDS 2017 | PAGE 24 INVESTMENTINROBOTICS SOURCES: CB INSIGHTS, THE ROBOT REPORT, JUNE 2017 0 500 1,000 1,500 2,000 2011 2012 2013 2014 2015 2016 1,950 587 273176191155 Invested ($M) HAX | HARDWARE TRENDS 2017 | PAGE 24
- 25. HAX | HARDWARE TRENDS 2017 | PAGE 25 0 250 500 750 1,000 1,250 1,500 Xiaomi MagicLeap Ofo Nio Mobike Meizu BloomEnergy View Peloton ProteusHealth Essential Royole SigFox Zoox Mobvoi Plenty Carbon DesktopMetal Lytro Roku Ring 3DR Razer Njoy TinkLabs Anki Velodyne Devialet Thalmic Quanergy RethinkRobotics AeroFarms UBTech Sphero Juicero DJI Roobo QUADRUPLE NUMBER OF STARTUPS WITH >$100M FUNDING SINCE 2014 CHINA DOMINATES THE TOP SPOTS 4X‘SECONDWAVE’REACHESSCALE X US$100 MILLION Source: Crunchbase, media reports Note: Jawbone (raised $900M) filed for bankruptcy 4X SINCE 2014 (FROM 8 TO 36) 1/5 FROM CHINA (INCLUDING 4 IN TOP 5) HAX | HARDWARE TRENDS 2017 | PAGE 25
- 26. HAX | HARDWARE TRENDS 2017 | PAGE 26 XIAOMI & ‘MINI-MI’ ACQUIREDIPO OTHER CHINESE WESTERN 9% 2/3 HARDWARE UNICORNS OFGLOBAL BLESSING FROM CHINA 18
- 27. HAX | HARDWARE TRENDS 2017 | PAGE 27 SOFTWAREGIANTS BUILD&BUY HARDWARE HAX | HARDWARE TRENDS 2017 | PAGE 27
- 28. HAX | HARDWARE TRENDS 2017 | PAGE 28 MOREMNCSINVEST INHARDWARE STARTUPS BEAM SUNTORY INVESTED IN COCKTAIL ROBOT BARTESIAN SAMSUNG INVESTED IN SOUS-VIDE COMPANY NOMIKU
- 29. HAX | HARDWARE TRENDS 2017 | PAGE 29 BY TECH COMPANIES TECHNOLOGY IS OFTEN THE #1 MOTIVATION OTHERS CAN BE ADDING SALES, OR ACQUIRING DATA OR TEAM SOFTBANK ACQUIRED BOSTON DYNAMICS FROM GOOGLE New expectations? Buyer Company Value Amazon Kiva $775M Apple Beats $3B Apple PrimeSense $350M Apple Beddit n.a. Facebook Oculus $2B Fitbit Coin n.a. Fitbit Pebble $28M Fitbit Vector $15M Google Nest $3.2B Google Dropcam $555M Intel Mobileye $15B Intel Recon $175M Intel Basis $100M Nokia Withings $191M Omron Adept $200M Samsung SmartThings $200M Softbank Arm $32B Softbank Boston Dynamics n.a. Softbank Shaft n.a. Stratasys Makerbot $400M Teradyne Universal Robots $285M Wanfeng Tech Paslin $300M RECENT ACQUISITIONS MORE M&A
- 30. HAX | HARDWARE TRENDS 2017 | PAGE 30 RECENT ACQUISITIONS BY NON—TECH COMPANIES MOST SEEK PRODUCT LINES AND DATA SOURCES MORE M&A J&J BOUGHT ILLUMASK LIGHT THERAPY MASK FOR ACNE Buyer Company Value Electrolux Anova $250M Fossil Misfit $260M General Motors Cruise $1B Johnson & Johnson IlluMask n.a. Mars Whistle $117M Mattel Fuhu $21.5M Midea Kuka $3.9B KUKA IS NOW PART OF CHINA’S MIDEA MARS ACQUIRED WHISTLE FOR ITS DOGS ACTIVITY DATA HAX | HARDWARE TRENDS 2017 | PAGE 30
- 31. HAX | HARDWARE TRENDS 2017 | PAGE 31 THREE EXOSKELETON COMPANIES WENT PUBLIC IN 2014SNAPSHOTOFSELECTPUBLIC HARDWARECOMPANIES FORTUNESVARY STOCK VARIATION SINCE IPO -1 -0.5 0 0.5 1 1.5 2 Ekso Cyberdyne Rewalk -88% 77%83% -1 -0.5 0 0.5 1 1.5 2 iRobot Square GoPro Fitbit -83%-75% 86% 176%
- 32. HAX | HARDWARE TRENDS 2017 | PAGE 32 HARDWARE STARTUP CHALLENGES HAX | HARDWARE TRENDS 2017 | PAGE 32
- 33. HAX | HARDWARE TRENDS 2017 | PAGE 33 CROWDFUNDING IS THE EXCEPTION YOU GET THE MONEY FIRST! DIRECT PRE-SALES MAINTAINS MOMENTUM WITH MARKETING UNTIL YOU SHIP MAKING THINGS COST MONEY NEGATIVE CASH FLOW SLOWS YOU DOWN (OR KILLS YOU) PEOPLE, PAPERWORK & PATIENCE SELLING OFFLINE TAKES TIME FINANCING&CASH FLOWAREKEY FORHARDWARE CASH FLOW IS KING WHEN ARE SUPPLIERS, RETAILERS… AND YOU, GETTING PAID? HAX | HARDWARE TRENDS 2017 | PAGE 33
- 34. HAX | HARDWARE TRENDS 2017 | PAGE 34 “Manufacturing is capital intensive. Cash flow improves if you credit your assembly. Our manufacturer gave us special payment terms.” FINANCING THE FIRST PRODUCTION RUNS IS ALWAYS A CHALLENGE “ ALEX NESKIN, COFOUNDER / PETCUBE SMART DEVICES FOR PETS HAX | HARDWARE TRENDS 2017 | PAGE 34
- 35. HAX | HARDWARE TRENDS 2017 | PAGE 35 STARTUPS GO HIGH-TECH, INCREASE DEFENSIBILITY MAKERS KEEP FOCUS ON DIY, FUN & EDUCATION, HAX SHIFTED ATTENDANCE FROM MAKERFAIRE TO CES STARTUPS & MAKERS GROW FURTHER APART HAX | HARDWARE TRENDS 2017 | PAGE 35
- 36. HAX | HARDWARE TRENDS 2017 | PAGE 36 GLOBALIZATION FORCES ‘MAKER’ STARTUPS TO CHANGE 3DR DROPS D.I.Y. DRONES FOR CONSUMER DRONES. OUTPACED, THEY FOCUS NOW ON B2B DRONE SOFTWARE NYC-BASED 3D PRINTING COMPANY GETS ACQUIRED THEN RELOCATES PRODUCTION FROM NYC TO CHINA HAX | HARDWARE TRENDS 2017 | PAGE 36
- 37. HAX | HARDWARE TRENDS 2017 | PAGE 37 ECOSYSTEM HAX | HARDWARE TRENDS 2017 | PAGE 37
- 38. HAX | HARDWARE TRENDS 2017 | PAGE 38 EXHIBITORS PER COUNTRY STRONG: FRANCE & KOREA WEAK: JAPAN & GERMANY HAX: 83 STARTUPS! USA CHINA FRANCE TAIWAN SOUTH KOREA HONG KONG HAX CANADA UK JAPAN GERMANY ISRAEL 0 450 900 1350 1800 CES2017: APROXYFOR HARDWARE INNOVATION
- 39. HAX | HARDWARE TRENDS 2017 | PAGE 39 STARTUPS ARE BOOMING 0 150 300 450 600 2012 2013 2014 2015 2016 2017 EXHIBITOR BOOTHS IN EUREKA PARK (EARLY STAGE STARTUP ZONE) CES2017: APROXYFOR HARDWARE INNOVATION
- 40. HAX | HARDWARE TRENDS 2017 | PAGE 40 02/ 03/ 04/ 01/ FRENCH PRESIDENT EMMANUEL MACRON AT THE OPENING OF STATION F THE WORLD'S LARGEST INCUBATOR, WITH 1,000 STARTUP PROJECT FINANCED BY FRENCH TECH BILLIONAIRE XAVIER NIEL FOR $280M HOW FRANCE BECAME A TECH POWERHOUSE WITH “FRENCH TECH” IN LESS THAN 5 YEARS! ENTREPRENEURS LEAD INVEST IN & SUPPORT ECOSYSTEM HARDWARE CHAMPIONS SIGFOX, DEVIALET, ETC. ‘FRENCH TECH’ GLOBAL BRANDING EFFORT CORPORATES OPEN UP WELCOME STARTUP TALENT HAX | HARDWARE TRENDS 2017 | PAGE 40
- 41. HAX | HARDWARE TRENDS 2017 | PAGE 41 BANGALORE, LONDON PARIS, TEL AVIV SF, NYC OFFLINE HARDWARE COMMUNITIES KEEPGROWING APPLIEDSINGULARITY IOTLONDON SFHARDWARE IOTPARIS SFIOT IOTCENTRALNYC HARDWIREDNYC IOTISRAEL NYCHWSTARTUP IOTSF/SV 11,757 10,720 6,657 5,942 5,941 5,596 5,481 4,799 4,373 3,421 Jun 2017 Jun 2016 Mar 2015 MEMBERSHIP OF THE WORLD’S TOP 10 HARDWARE/IOT MEETUPS
- 42. HAX | HARDWARE TRENDS 2017 | PAGE 42 ONLINE HARDWARE RESOURCES MULTIPLY POPULAR ONLINE RESOURCES ON HARDWARE HACKSTER.IO COMMUNITY OF 200,000 HARDWARE LEARNERS, ENGINEERS & MAKERS (65% PRO, 35% HOBBYIST). ACQUIRED BY AVNET. MAKE DIY PROJECTS AND IDEAS FOR MAKERS FICTIV ONLINE 3D PRINTING & CNC MACHINING SERVICES SILICON VALLEY ROBOTICS INFORMATION AND EVENTS ON THE LATEST IN ROBOTICS HACKADAY NEWS AND HACKS ABOUT HARDWARE HARDWARE TREK COLLABORATIVE PLATFORM FOR HARDWARE INNOVATION HARDWARE MASSIVE GLOBAL COMMUNITY PLATFORM FOR HARDWARE STARTUPS
- 43. HAX | HARDWARE TRENDS 2017 | PAGE 43 DEFENDING INNOVATION WITHDATA &MORE HAX | HARDWARE TRENDS 2017 | PAGE 43
- 44. HAX | HARDWARE TRENDS 2017 | PAGE 44 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 “HARDWARE: DATAACQUISITION TOOLFORA.I. Hardware can be a data acquisition strategy for A.I. companies.” “Private data gives a competitive advantage over public datasets.” NILS MATTISSON, CEO, MINUT CAMERA-FREE HOME SECURITY HAX | HARDWARE TRENDS 2017 | PAGE 44
- 45. HAX | HARDWARE TRENDS 2017 | PAGE 45 DEALINGWITH COPYCATS SOFTWARE OFTEN THE STRONGEST DEFENSE TRADEMARK A SIMPLE & COST-EFFECTIVE PROTECTION PATENTS COSTLY & HARD TO DEFEND AT FIRST, USEFUL LATER CERTIFICATIONS GIVES A STRONG LEAD IN AN AREA. ESPECIALLY FDA. DATA A STRONG EDGE OVER PUBLIC DATA SOURCES COMMUNITY CONTRIBUTE FAME, DATA OR CODE REPUTATION A LONG-TERM DIFFERENTIATOR HAX | HARDWARE TRENDS 2017 | PAGE 45
- 46. HAX | HARDWARE TRENDS 2017 | PAGE 46 It's easy to copy hardware. It's hard to copy software.” “Building a strong brand, acquiring an audience early, patents can also help defend against copycats.” Alex Neskin Cofounder, Petcube Smart Devices For Pets “ HAX | HARDWARE TRENDS 2017 | PAGE 46
- 47. HAX | HARDWARE TRENDS 2017 | PAGE 47 MAR 2017 - CLOUDPETS CONNECTED BEAR LEAKED KIDS’S RECORDINGS + INFO OF HUNDREDS OF THOUSANDS OF CUSTOMERS. SEP 2016 - MIRAI BOTNET ATTACKS VIA MILLIONS OF IOT DEVICES. 80% WERE DVRS AND WEBCAMS STILL USING FACTORY-SET PASSWORDS. 2015 - CHRYSLER HACK TRIGGERS RECALL OF 1.4M VEHICLES JUN 2016 - INSULIN PUMP VULNERABILITIES LEAD TO WARNING OF 114,000 PATIENTS JUN 2017 - 30,000 SMART FRIDGES INFECTED BY THE PIED PIPER VIRUS HACKERSTHREATEN YOURCAR,YOURHOME… ANDYOURINSULINPUMP
- 48. HAX | HARDWARE TRENDS 2017 | PAGE 48 TECH HELL? OUR FUTURE HACKERS CONTROLLING OUR DEVICES AND RANSOMING WITH CRYPTOCURRENCIES? HAX | HARDWARE TRENDS 2017 | PAGE 48
- 49. HAX | HARDWARE TRENDS 2017 | PAGE 49 INSURERS & IOT
- 50. HAX | HARDWARE TRENDS 2017 | PAGE 50 NILS MATTISSON / CEO, MINUT CAMERA-FREE HOME SECURITY “ CONNECTEDDEVICES ATTRACTINSURERS All major insurers look at IoT. The focus is mostly on prevention of damages (and thereby increased margins) rather than precise pricing» HAX | HARDWARE TRENDS 2017 | PAGE 50
- 51. HAX | HARDWARE TRENDS 2017 | PAGE 51 DIFFERENT MOTIVATIONS EXPLORATION OF BUSINESS MODELS PREVENTION AVOID DAMAGES PRECISION TAILOR TO NEEDS PROOF VERIFY CLAIM GIVEAWAYS DISCOUNTS RENTAL USAGE-BASED CONNECTED DEVICES ATTRACT INSURERS HAX | HARDWARE TRENDS 2017 | PAGE 51
- 52. HAX | HARDWARE TRENDS 2017 | PAGE 52 USAGE-BASED CAR INSURANCE PROGRESSIVE USES OBD SYSTEM BY ZUBIE SMOKE ALARM FOR FREE LIBERTY MUTUAL FREE NEST PROTECT, AND 5% POLICY REBATE HOME SECURITY DISCOUNT AMERICAN FAMILY $30 OFF THE RING SMART DOOR BELL, AND POLICY REBATES SMART TOOTHBRUSH FOR FREE + USAGE- BASED REBATES BEAM DENTAL FOR THE ENTIRE FAMILY, OFFERS USAGE-BASED REBATES SOURCE: INTERNET OF BUSINESS ACTIVITY TRACKER FOR FREE JOHN HANCOCK WANTS CUSTOMERS TO STAY HEALTHY CONNECTEDDEVICES ATTRACTINSURERS
- 53. HAX | HARDWARE TRENDS 2017 | PAGE 53 2015 SMART TOOTHBRUSH 2016 . INSURANCE PLANS . FLOSS, TOOTHPASTE SUBSCRIPTION . FIND & RATE DENTISTS THE BIRTH OF PURE IOT-POWERED INSURERS? IOT: TROJANHORSE FORINSURANCE …ANDMORE
- 54. HAX | HARDWARE TRENDS 2017 | PAGE 54 FUTURE OPPORTUNITIES FORINSURANCE 01/ SELF-DRIVING VEHICLES 02/ SHARING ECONOMY 03/ SMART HOME 04/ HOME ENERGY STORAGE SOLUTIONS HAX | HARDWARE TRENDS 2017 | PAGE 54
- 55. HAX | HARDWARE TRENDS 2017 | PAGE 55 WHERETOBUILD A HARDWARESTARTUP? THE WORLD OF HARDWARE RESOURCES IS NOT FLAT HAX | HARDWARE TRENDS 2017 | PAGE 55
- 56. HAX | HARDWARE TRENDS 2017 | PAGE 56 ISSILICON VALLEY HOSTILEFOR EARLYSTAGE STARTUPS? HIGH SALARIES & COST OF LIVING, RECRUITING DIFFICULTIES & LOW RETENTION MAKE IT HARDER “It's easier to start a company outside the Valley than in it.” SERGEY BRIN PRESIDENT, ALPHABET CO-FOUNDER, GOOGLE “
- 57. HAX | HARDWARE TRENDS 2017 | PAGE 57 NON-VALLEY LOCATIONSCAN HAVENOTABLE ADVANTAGES LOWER RENTS, SALARIES, EASIER HIRING AND TAX ADVANTAGES CREATE ARBITRAGE OPPORTUNITIES STARTING ABROAD CANADA: UP TO 35% TAX CREDIT ON R&D FRANCE: 30% TAX CREDIT ON R&D AUSTRALIA: UP TO 43.5% TAX CREDIT ON R&D STARTING RURAL SPRITE ROBOTICS RAN A YEAR WITH $1,000/FOUNDER/MONTH IN CHAMPAIGN, ILLINOIS. HIRED MSC & PHDS FROM UNIVERSITY OF ILLINOIS. Singapore, Malaysia, China, Hong Kong also offer various advantages to startups HAX | HARDWARE TRENDS 2017 | PAGE 57
- 58. HAX | HARDWARE TRENDS 2017 | PAGE 58 ISSILICON VALLEY SUITABLEFOR HARDWARE STARTUPS? COSTS, KNOW-HOW AND LACK OF SUPPLY CHAIN ADD TO THE CHALLENGE “Founders should seek world-class resources. Their R&D, prototyping, production, financing and sales could take place in five different locations. For hardware, prototyping and production often mean Shenzhen.” BENJAMIN JOFFE PARTNER, HAX “ HAX | HARDWARE TRENDS 2017 | PAGE 58
- 59. HAX | HARDWARE TRENDS 2017 | PAGE 59 CONSUMER DEVICES 02/ HAX | HARDWARE TRENDS 2017 | PAGE 59
- 60. HAX | HARDWARE TRENDS 2017 | PAGE 60 PRODUCTS MORE SCIENCE & SOFTWARE FOR DIFFERENTIATION & DEFENSIBILITY CROWDFUNDING STILL PATH OF CHOICE TO LAUNCH CONSUMER HARDWARE INVESTORS OFTEN WAIT FOR PROOF OF DEMAND & SALES. MOVING TO B2B DISTRIBUTION RETAILERS GET SAVVY, DEDICATE BUYERS & SHELVES CONSUMERS MATURING QUESTION UTILITY, COMPATIBILITY, DRMS, OBSOLESCENCE NEW BUSINESS MODELS CONSUMABLES, SUBSCRIPTION. SELLING DATA UNPROVEN TRENDS IN CONSUMER TECH EXPLOSION IN VARIETY & COMPLEXITY
- 61. HAX | HARDWARE TRENDS 2017 | PAGE 61 WEARABLES GO HIGH TECH OR DIE? HAX | HARDWARE TRENDS 2017 | PAGE 61
- 62. HAX | HARDWARE TRENDS 2017 | PAGE 62 SMART DEVICE FEVER COOLING DOWN Startups like Hello and Fitbit sold investors on hardware as a data pool, but failed to deliver. It's hard to find a model that investors like.” “Negotiations with manufacturer are tough, and retailers are more careful in terms of sales in.” “More positive, tools to make decisions with data for product and marketing have multiplied.” INVESTORS, MANUFACTURERS, RETAILERS ARE MORE CAUTIOUS CLEMENT PERROT, CEO, PRYNT TURNS PHONES INTO INSTANT CAMERAS “ HAX | HARDWARE TRENDS 2017 | PAGE 62
- 63. HAX | HARDWARE TRENDS 2017 | PAGE 63 DEATHOF WEARABLES: VASTLY EXAGGERATED? INVESTMENT SHIFTS FROM WELLNESS TO MEDICAL-GRADE DEVICES
- 64. HAX | HARDWARE TRENDS 2017 | PAGE 64 THE FIRST GENERATION OF SMART WATCHES AND BANDS IS ‘DONE’ THE WINNERS ARE APPLE, FITBIT, SAMSUNG AND… XIAOMI WITH ITS LOW-COST BANDS HAX | HARDWARE TRENDS 2017 | PAGE 64
- 65. HAX | HARDWARE TRENDS 2017 | PAGE 65 FITBIT IPO MISFIT ACQ. BY FOSSIL $260M WITHINGS ACQ. BY NOKIA $190M PEBBLE ACQ. BY FITBIT $23M BASIS ACQ. BY INTEL $100M THE FIRST GENERATION OF SMART WATCHES & BANDS IS ‘DONE’ NO MAJOR INDEPENDENT PLAYER LEFT HAX | HARDWARE TRENDS 2017 | PAGE 65
- 66. HAX | HARDWARE TRENDS 2017 | PAGE 66 PRODUCT REINVENTION WITH DEEP TECH 01/ 02/ 03/ 04/ 05/ CONNECTED SMART PERSONALIZED SPECIALIZED INTELLIGENT FROM CONNECTED TO INTELLIGENT
- 67. HAX | HARDWARE TRENDS 2017 | PAGE 67 RE-INVENTION WITH DEEP TECH EXAMPLE: AUDIO PRODUCTS PRODUCT DESCRIPTION IMPROVEMENT TECHNOLOGY FIELD APPLE AIRPODS FULL WIRELESS EARPHONES CONNECTED TELECOM BRAGI FULL WIRELESS AUDIO CONNECTED TELECOM HERE AUGMENTED AURAL REALITY’ INTELLIGENT SIGNAL PROCESSING KOKOON HEADPHONES FOR SLEEP SPECIALIZED NEUROSCIENCE + ML MINDSET HEADPHONES FOR FOCUS SPECIALIZED NEUROSCIENCE + ML NURA AUTO-TUNING HEADPHONES PERSONALIZED BIOLOGY + SIGNAL PROCESSING REVOLS CUSTOM-FIT EARPHONES PERSONALIZED MATERIALS SCIENCE
- 68. HAX | HARDWARE TRENDS 2017 | PAGE 68 ORENDA’S COFFEE MACHINE CAN ANALYSE YOUR TASTE REVOLS CUSTOM FIT EARPHONES RAISED $2.5M ON KS NURA’S HEADPHONES TUNE TO YOUR HEARING RAISED $5M + $1.8M KS SENSING, SOFTWARE & MATERIALS AFTER-MARKET CUSTOM-FIT USER PREFERENCE DATA DRIVES MORE REVENUE BETTER LTV FROM CUSTOMERS 01/ 02/AFTER-MARKET CUSTOMIZATION SOLVES BESPOKE PRODUCTION PERSONALIZED IS THE NEW NORMAL HAX | HARDWARE TRENDS 2017 | PAGE 68
- 69. HAX | HARDWARE TRENDS 2017 | PAGE 69 SMART HOME DEVICE DIVERGENCE BEFORE CONVERGENCE? HAX | HARDWARE TRENDS 2017 | PAGE 69
- 70. HAX | HARDWARE TRENDS 2017 | PAGE 70 SINGLE- PURPOSE DEVICES DOMINATE SMART PLATFORMS ARE LAGGING Kate Whitcomb Program Director HAX Growth Consumer hits today are all single-purpose products, not part of a suite.”“
- 71. HAX | HARDWARE TRENDS 2017 | PAGE 71 EVERYTHING IS SMART BUT STANDARDS LAG SMART HOME WILL VOICE LIKE ALEXA BECOME THE NEW HUB FOR THE HOME? HAX | HARDWARE TRENDS 2017 | PAGE 71
- 72. HAX | HARDWARE TRENDS 2017 | PAGE 72 VOICEASSISTANTS WILL VOICE TIE UP ALL SMART DEVICES? HAX | HARDWARE TRENDS 2017 | PAGE 72
- 73. HAX | HARDWARE TRENDS 2017 | PAGE 73 VOICEASSISTANTS AREBOOMING AMAZON ECHO, TAP, DOT, SHOW, REMOTE & DASH WAND APPLE HOMEPOD GOOGLE HOME INVOKE BY HARMAN/KARDON WITH MICROSOFT CORTANA TODAY AMAZON Alexa APPLE Siri GOOGLE Assistant MICROSOFT Cortana SAMSUNG Viv ALIBABA Genie BAIDU Little fish TENCENT Xiaowei AMAZON LEADS WITH OVER 15M UNITS SOLD NEXT SONY? NINTENDO? XIAOMI? HAX | HARDWARE TRENDS 2017 | PAGE 73
- 74. HAX | HARDWARE TRENDS 2017 | PAGE 74 NEST THERMOSTAT PHILIPS HUE LIGHT ECOBEE SWITCH BELKIN OUTLET KEEN VENT SAMSUNG HUB AUGUST LOCK RING VIDEO DOOR BELL FITBIT FITNESS TRACKER DROPCAM CAMERA HYDRAO SHOWER HEAD SAMSUNG ROBOTIC VACUUM DEVICES COMPATIBLE WITH ALEXA VOICE SERVICES MULTIPLY FROM APPS TO VOICE: A NEW PLATFORM WILL IT HELP SMART DEVICES TAKE OFF?
- 75. HAX | HARDWARE TRENDS 2017 | PAGE 75 HUAWEI MATE 9 PHONE HTC U11 PHONE LG FRIDGE C BY GE SOL LIGHT ‘NATIVE’ ALEXA APP SPREADS TOO BRANDS ADD THE ALEXA APP INTO PRODUCTS DASHBOT BY NEXT THING CO. CAR ASSISTANT FORD CAR ASSISTANT
- 76. HAX | HARDWARE TRENDS 2017 | PAGE 76 DESIRE FOR QUALITY PRO-LEVEL RESULTS AT HOME LOOKING FOR RECURRING REVENUE WITH CONSUMABLES & SUBSCRIPTIONS 01/ 02/ KITCHEN TECH PROFESSIONAL PREPARATION AT HOME
- 77. HAX | HARDWARE TRENDS 2017 | PAGE 77 KITCHEN TECH JUICERO COLD-PRESS JUICER RAISED $118.5M BARTESIAN COCKTAIL MACHINE INVESTED BY BEAM SUNTORY ORENDA HOME BARISTA NOMIKU SOUS-VIDE CIRCULATOR INVESTED BY SAMSUNG
- 78. HAX | HARDWARE TRENDS 2017 | PAGE 78 PHOTO: BLOOMBERG JUICERO & PR How A Dream For Investors Turned Into A PR Nightmare A DREAM PITCH FOR INVESTORS COMBINE HIGH-TECH & CONSUMABLES OVERSPEC FOR THE JOB? HAND-SQUEEZE IS ENOUGH BACKLASH ON “DRM ON VEGS” DOUBLE LOCK-IN: CONSUMABLES & CONNECTIVITY EVENTUALLY BUSINESS MIGHT BE SOUND, BUT PR WAS BAD TIME WILL TELL IF JUICERO TURNS IT AROUND 01/ 02/ 03/ 04/
- 79. HAX | HARDWARE TRENDS 2017 | PAGE 79 CLICK AND GROW - HERBS & WALL FARM RAISED $6.3M LIVIN FARMS EDIBLE INSECT FARM FOR CLEAN PROTEIN GROWING… INTEREST HERBS, FOOD & MORE MOTIVATIONS VARY SELF-SUFFICIENCY, SUSTAINABILITY, EDUCATION... 01/ 02/ HOME FARMING GROWING FOOD EASILY SAVING THE PLANET?
- 80. HAX | HARDWARE TRENDS 2017 | PAGE 80 TOYS, STEAM &FAMILY TECH
- 81. HAX | HARDWARE TRENDS 2017 | PAGE 81 LITTLEBITS = LEARN ELECTRONICS RAISED $62M MAKEBLOCK LEARN ROBOTICS RAISED $36M OSMO EDUCATION GAMES RAISED $38.5M STEAM TECH To Learn & Play
- 82. HAX | HARDWARE TRENDS 2017 | PAGE 82 ELECTRONICTOYSGETSMARTER WITHONBOARDCOMPUTERS COZMO BY ANKI A.I. ROBOT RAISED $157.5M SPARK BY DJI CONSUMER DRONE WITH GESTURE CONTROLS RAISED $105M
- 83. HAX | HARDWARE TRENDS 2017 | PAGE 83 SPORT TECH FROM TRACKERS TO COACH WARE
- 84. HAX | HARDWARE TRENDS 2017 | PAGE 84 PELOTON BIKES + VIDEO COACHING RAISED $444M CARV SKI SENSORS AND AUDIO COACHING TRAINERBOT PINGPONG ROBOT WITH VIDEO DRILLS & COMMUNITY SPORTS TECHGETS SPECIALIZED WITH REAL-TIME VIDEO, AUDIO & ROBOT COACHING
- 85. HAX | HARDWARE TRENDS 2017 | PAGE 85 AR A LITTLE OVER-HYPED? VR&
- 86. HAX | HARDWARE TRENDS 2017 | PAGE 86 01/ 02/ 03/ CHALLENGES CPU BATTERY LIFE INSIDE-OUT TRACKING …AND ‘KILLER APPS’ VIRTUAL REALITY: TOWARD STANDALONE
- 87. HAX | HARDWARE TRENDS 2017 | PAGE 87 SONICAM USES 64 MICROPHONES FOR 3D SOUND RECORDING VIRTUAL REALITY: BRIDGINGTHE CONTENT GAP 3D CAMERAS WITH 3D SOUND OFFER IMMERSIVE CONTENT
- 88. HAX | HARDWARE TRENDS 2017 | PAGE 88 FOVE ADDS EYE-TRACKING TO VR CONTROL APPLE ACQUIRED EYE-TRACKING COMPANY SENSOMOTORIC INSTRUMENTS IN JUNE 2017 FOVEATED DISPLAY BY VARJO HIGH RESOLUTION IN AREA GAZED AT STANDARD DISPLAY VIRTUAL REALITY: EYETRACKING &FOVEATED DISPLAY
- 89. HAX | HARDWARE TRENDS 2017 | PAGE 89 LEAP BRINGS HAND GESTURES INTO VR VIRTUALREALITY: NATURALHAND GESTURES
- 90. HAX | HARDWARE TRENDS 2017 | PAGE 90 SPECTACLES BY SNAP PHOTOS & SHORT VIDEOS $130 VUE ‘EVERYDAY SMART GLASSES’ VOICE CONTROL, NOTIFICATIONS, BONE CONDUCTION AUDIO $199 PRE-ORDER ALPHAGLASS AR GLASSES WITH FULL-LENS DISPLAY, BONE CONDUCTION AUDIO, ETC. $899 PRE-ORDER DISCREET, PRACTICAL SMART GLASSES SECOND COMING
- 91. HAX | HARDWARE TRENDS 2017 | PAGE 91 We are going to make the camera the first augmented reality platform” AUGMENTED REALITY: STARTINGWITH SMARTPHONES? TARGETS: RECOGNIZE PEOPLE & OBJECTS, ADD ANIMATED OBJECTS, CREATE 3D SCENES FROM 2D PHOTOS MARK ZUCKERBERG, CEO, FACEBOOK “
- 92. HAX | HARDWARE TRENDS 2017 | PAGE 92 MICROSOFT HOLOLENS $3,000 ATHEER AR GLASSES FOR INDUSTRY DAQRI SMART HELMET & GLASSES FOR INDUSTRY AUGMENTEDREALITY: DEVICESONLYFOR BUSINESSSOFAR?
- 93. HAX | HARDWARE TRENDS 2017 | PAGE 93 LOOKING GLASS VOLUMETRIC DISPLAY A.I. CHARACTER HOLOGRAM HOLOGRAPHIC DISPLAYS OR“REAL VIRTUALITY”? LATEST DEVELOPMENT FOR TRUE 3D DISPLAYS
- 94. HAX | HARDWARE TRENDS 2017 | PAGE 94 CONSUMER ROBOTS GROWING INTEREST AND CAPABILITIES
- 95. HAX | HARDWARE TRENDS 2017 | PAGE 95 DJIRULES CONSUMER DRONES PARROT, YUNEEC DOWNSIZED 3DR ABANDONED HARDWARE LILY ROBOTICS WENT BANKRUPT GOPRO SUFFERED FROM DELAYS SOURCE: GARTNER, 2017 0 1 2 3 4 Consumer Commercial 3.69 2.8 2.36 1.71 2016 2017 US$ BILLION
- 96. HAX | HARDWARE TRENDS 2017 | PAGE 96 ROBOTS TAKEOVER THEHOME 2016 2022 SOURCE: TRACTICA, 2017 MARKET: UNITS: $3.6B 10M MARKET: UNITS: $13B 50M
- 97. HAX | HARDWARE TRENDS 2017 | PAGE 97 IROBOT SOLD OVER 15M ROBOTS CHINA’S ECOVACS CLAIMS 65% OF LOCAL MARKET. FILED FOR IPO IN SHANGHAI SWEDEN’S HUSQVARNA SOLD OVER 1M ROBOT LAWNMOWERS 01/ 02/ ROBOTS COVER BASIC TASKS INTELLIGENCE IS RISING ROOMBA MAKER AT AN ALL-TIME HIGH. MARKET CAP = $2.5B (JUN 17, 2017) THEFIRSTWAVE OFCONSUMER SERVICEROBOTS ISMATURE
- 98. HAX | HARDWARE TRENDS 2017 | PAGE 98 “Roomba, go clean the kitchen floor!” ROBOTSTOO SIMPLE? YOU CAN’T SAY (YET)
- 99. HAX | HARDWARE TRENDS 2017 | PAGE 99 01/ 02/ DEDICATED SHAPE MORE (COST-)EFFECTIVE THAN HUMANOIDS CLOUD ONBOARD CPU LOW-COST SENSORS ALLOW MAPPING, ORIENTATION, OBSTACLE AVOIDANCE XIAOMI’S ROBOT VACUUM MAPS A HOME NEXTWAVE: CLOUDROBOTICS &ONBOARD COMPUTERS
- 100. HAX | HARDWARE TRENDS 2017 | PAGE 100 PR2 ROBOT BY WILLOW GARAGE YEAR: 2011 COST: $400,000 BEETL CLOUD ROBOT YEAR: 2017 COST: $400 EXAMPLE: DOG POOP PICKER FINDS TARGET MAKES MAP NAVIGATES AVOIDS OBSTACLES NOW 1,000X CHEAPER
- 101. HAX | HARDWARE TRENDS 2017 | PAGE 101 PERSONAL MOBILITY
- 102. HAX | HARDWARE TRENDS 2017 | PAGE 102 CHINA IS POISED TO DOMINATE MOBILITY DEVICES NINEBOT SOLD 1M UNITS (JAN’16~JUN’07, 50% OVERSEAS) XIAOMI RELEASED AN E-SCOOTER HOVERBOARDS ARE SO 2016 :)
- 103. HAX | HARDWARE TRENDS 2017 | PAGE 103 RETAIL& CROWDFUNDING ROUTE TO MARKET
- 104. HAX | HARDWARE TRENDS 2017 | PAGE 104 Big box retailers now have specialized buyers for Family Tech who manage dedicated shelves. More products got on market, and most kids and parents seem to love them.” SAM HICKMANN CEO, JOY KIDS WATCH FOR GOOD HABITS “
- 105. HAX | HARDWARE TRENDS 2017 | PAGE 105 FASTER TO SCALE DIFFERENTIATE VIA UNIQUE VALUE PROPOSITION ITERATIVE PROTOTYPING IN SHENZHEN BUILD & ENGAGE COMMUNITY VALIDATE VIA CROWDFUNDING (VALUE PROP, PRICING, FEATURES, ETC.) ENGAGE RETAIL BUYERS BEFORE SHIPPING 01/ 02/ 03/ 04/ 05/ OCTOPUS: KID WATCH FOR GOOD HABITS FROM IDEA TO 1,500 TARGET STORES IN 18 MONTHS 5 STEPS TO SUCCESS
- 106. HAX | HARDWARE TRENDS 2017 | PAGE 106 SELECTION OF HAX PRODUCTS ON AMAZON LAUNCHPAD ONLINE RETAIL IS MOSTLY… AMAZON AND AMAZON LAUNCHPAD WELCOMES TECH PRODUCTS
- 107. HAX | HARDWARE TRENDS 2017 | PAGE 107 GOING FROM ONLINE TO BRICK-AND-MORTAR IS A CHALLENGE FOR MOST STARTUPS NEED TO LEARN THE PROCESSES, MARGINS AND BUSINESS PRACTICES OF RETAILERS
- 108. HAX | HARDWARE TRENDS 2017 | PAGE 108 SMART DOORBELL STARTUP RING SCALES ITS STRATEGY 01/ 02/ 03/ FAST GROWTH $209M FROM VC THANKS TO STRONG SALES BROADER VISION FROM “NEVER MISS A VISITOR” TO “SAFER NEIGHBORHOODS” EXPLORING NEW MODELS WITH INSURERS, ETC.
- 109. HAX | HARDWARE TRENDS 2017 | PAGE 109 UPDATEON CROWDFUNDING ECOSYSTEM MATURING
- 110. HAX | HARDWARE TRENDS 2017 | PAGE 110 THIRD PARTY WHITE LABEL SELF-HOSTED CROWDFUNDING, PRE-SALES &AMAZON MADEPRODUCTS FASTER TO“PROVE” Crowdfunding Pre-sales 1 2 3 Online retail
- 111. HAX | HARDWARE TRENDS 2017 | PAGE 111 PRODUCT IN BETA = ENOUGH TIME FOR CHANGES REPEAT BACKERS KNOW THE RISKS CROWDFUNDING REMAINSTHEBEST POSSIBLEFEEDBACK THATYOUCANGET BACKERS ARE REAL CUSTOMERS
- 112. HAX | HARDWARE TRENDS 2017 | PAGE 112 MOUSR SMART CAT TOY INTERVIEWED EVERY BACKER TRAINERBOT PING-PONG ROBOT YOUTUBE COMMUNITIES GUIDED SPECS FLICKTEK GESTURE-BASED CONTROLLER FULL RE-DESIGN FROM FEEDBACK VOLTERA CIRCUIT BOARD PRINTER BACKERS HELPED BETA-TEST HOW HAX STARTUPS USED FEEDBACK
- 113. HAX | HARDWARE TRENDS 2017 | PAGE 113 100 PROJECTS 30 PROJECTS 11 PROJECTS SOURCE: HAX EVALUATION BASED ON KICKSTARTER & INDIEGOGO DATA FOCUS ON HIGH-PROFILE FAILURES HIDES THE BIGGER PICTURE TRIVIA: 11 HAX STARTUPS RAISED OVER $1M ON KICKSTARTER MILLION-DOLLARPROJECTS CONNECTEDHARDWARE CAMPAIGNSMOSTLYSHIPPED
- 114. HAX | HARDWARE TRENDS 2017 | PAGE 114 LILY ROBOTICS | SELFIE DRONE $15M FROM VCS $34M PRE-ORDERS BANKRUPT HELLO SENSE | SLEEP TRACKER $40M FROM VCS $2.4M ON KICKSTARTER BANKRUPT PEBBLE | SMART WATCHES $15M FROM VCS $30M ON KICKSTARTER ACQUIRED (FITBIT) FOR $23M SKULLY | AR BIKE HELMET $12.5M FROM VCS $2.5M ON INDIEGOGO BANKRUPT HIGH-PROFILE FAILURESWERE VCBACKED
- 115. HAX | HARDWARE TRENDS 2017 | PAGE 115 TEAM COST TIME PERCEPTION (ESTIMATE) 10 $2M 4YEARS REALITY (2017) 2 $100KVC +$250KKS 18MONTHS MAKINGHARDWARE FASTER&FORLESS ALEX & HARRISON CHEN CO-FOUNDERS FORBES ASIA 30 UNDER 30 E.G. PING-PONG ROBOT
- 116. HAX | HARDWARE TRENDS 2017 | PAGE 116 1. The tech level is going up 2. Know your tech, costs & factory before launch 3. The best page from 2015 is today’s minimum 4. Journalists want to see proof 5. Viral videos are the new black 6. Advertising works once you have momentum 7. Build a community 8. It's a full-time job 9. You can’t predict a $1M result 10. The result doesn’t determine your future WHAT IS SUCCESS? A. SHIPPING A GOOD PRODUCT B. BUILDING A PROFITABLE BUSINESS HAX CROWDFUNDING GUIDE 2017 WWW.SLIDESHARE.COM/HAXCO 10LESSONS FROM>80CAMPAIGNS BYHAXSTARTUPS
- 117. HAX | HARDWARE TRENDS 2017 | PAGE 117 WHY PROJECTS GETDELAYED Major problems during DFM/DFA Major problems during beta testing 1 2 3 Stacking of frequent minor problems Converting a design to a scalable supply chain. A good DFM/DFA process mitigates a lot of the problems that can arise with metals, plastics, fabrics, digital electronics, Bluetooth, etc. Major problems delay by months. Many minor ones (long certifications, negative tests, plastic color problems, etc.) delay by weeks. Being on- site saves time. Source: Kickstarter research by Mindset, 2017
- 118. HAX | HARDWARE TRENDS 2017 | PAGE 118 SOLVE PROBLEMS FASTER INCHINA JACOB FLOOD COFOUNDER, MINDSET HEADPHONES FOR CONCENTRATION “ When you're in China, you only need short discussions to fix small issues. The time saved on back and forth can avoid months of delays.”
- 119. HAX | HARDWARE TRENDS 2017 | PAGE 119 KICKSTARTER SUCCESS JASEN WANG, CEO A MAKER WITH PASSION FOR EDUCATION 450 STAFF, GLOBAL SALES… FROM SHENZHEN MAKEBLOCK STEM ROBOTS 01/ 02/ 03/ HUMBLE BEGINNINGS SOLO FOUNDER LIMITED ENGLISH RAISED $185,000 IN 2012 FAST GROWTH 400 STAFF, $MILLIONS IN SALES, RAISED $36M FROM VCS INCLUDING SEQUOIA CHINA KICKSTARTER FANS LAUNCHED 6 PRODUCTS FOR MARKET VALIDATION DRONES, ELECTRONCIS & MORE
- 120. HAX | HARDWARE TRENDS 2017 | PAGE 120 HEALTH TECH BEYOND TRACKING, TOWARD PREVENTION AND HEALING MEDICAL DEVICES REGULATED CONSUMER HEALTH NON REGULATED 03/ HAX | HARDWARE TRENDS 2017 | PAGE 120
- 121. HAX | HARDWARE TRENDS 2017 | PAGE 121 We have the opportunity to make the generation born now the healthiest in history.” ‘GENERATION HEALTH’ IS COMING ALEX GORSKY CEO, JOHNSON & JOHNSON “ HAX | HARDWARE TRENDS 2017 | PAGE 121
- 122. TODAY TOMORROW HEALTH IS BINARY HEALTH CARE IS SICK CARE YEARLY CHECK-UPS BLANKET TREATMENT WELLNESS IS A SPECTRUM P4 MEDICINE REAL-TIME DATA CLINICAL STUDY OF ONE HAX | HARDWARE TRENDS 2017 | PAGE 122
- 123. HAX | HARDWARE TRENDS 2017 | PAGE 123 / 02 / 03 / 04 4p PREDICTIVE ANTICIPATE / 01 PREVENTIVE AVOID ONSET MEDICINE WITHDATA FROMDEVICES PERSONALIZED TO EACH PATIENT PARTICIPATORY CONTRIBUTE DATA
- 124. HAX | HARDWARE TRENDS 2017 | PAGE 124 DIGITAL THERAPIES THENEW PHARMA? SANA SLEEP MASK REPLACES SLEEPING PILLS NEUTROGENA LIGHT MASK IS A NEW ACNE TREATMENT HAX | HARDWARE TRENDS 2017 | PAGE 124
- 125. A.INEEDS HEALTHDATA FROMDEVICES YOUR A.I. IS JUST AS GOOD AS YOUR DATA OPPORTUNITY HAX | HARDWARE TRENDS 2017 | PAGE 125
- 126. HAX | HARDWARE TRENDS 2017 | PAGE 126 PREVENT SICKNESS OPTIMIZE WELLNESS LONGER LIFE GENETICIST MICHAEL SNYDER WEARS SEVEN BIOSENSORS HE DETECTED THE ONSET OF LYME DISEASE ON HIMSELF WELLNESS AS-A-SERVICE THE NEXT 10 YEARS: HAX | HARDWARE TRENDS 2017 | PAGE 126
- 127. HAX | HARDWARE TRENDS 2017 | PAGE 127 DATA ISTHE NEW BLOOD PRIVACY CHALLENGES REMAIN GATHERING OF DATA A HUGE DATA MANAGEMENT ISSUE PERSONALIZED OUTPUT EXPLAINABLE FOR EACH CASE INITIATIVES STARTING E.G. IBM WATSON, EUROPEAN OPEN SCIENCE CLOUD NORMALIZATION OF TIME IS A CHALLENGE PRIVACY DATA ANONYMIZING IMPRACTICAL LEGISLATION ON USE NEEDED HAX | HARDWARE TRENDS 2017 | PAGE 127
- 128. HAX | HARDWARE TRENDS 2017 | PAGE 128 DUNCAN TURNER MANAGING DIRECTOR HAX SEED Donating your data might help more than donating an organ” “
- 129. HAX | HARDWARE TRENDS 2017 | PAGE 129 60% BEHAVIOR & ENVIRONMENT 30% GENETICS 10% HEALTHCARE BEHAVIOR ISAKEY LONG TERM HEALTH HAX | HARDWARE TRENDS 2017 | PAGE 129
- 130. HAX | HARDWARE TRENDS 2017 | PAGE 130 TECHNOLOGY IS A PROBLEM TOO DIGITAL ADDICTION, BLUE LIGHT, LOCAL WARMING HAX | HARDWARE TRENDS 2017 | PAGE 130
- 131. HAX | HARDWARE TRENDS 2017 | PAGE 131 TROJAN HORSEFOR HIGH-VALUE DATA NURA DATA ON HEARING CHANGES RAY BABY DATA ON BABY BREATHING CIRCADIA DATA ON LIGHT INFLUENCE ON SLEEP KOKOON BRAIN DATA FOR AUDIO THERAPY MINDSET DATA ON CONCENTRATION HEALTHTECHDEVICES HAX | HARDWARE TRENDS 2017 | PAGE 131
- 132. HAX | HARDWARE TRENDS 2017 | PAGE 132 A.I. FOR DISEASE PREVENTION WILL BE DRIVEN BY HARDWARE DATA ALARGENUMBER OFBLOODDIAGNOSTIC DEVICESAREENTERING THEMARKET CRIAMTECH GEO-TAGS DISEASE IDENTIFIED IN BLOOD TO GIVE UP TO DATE INFO ON POTENTIAL EPIDEMICS. BBB PROVIDES HISTORICAL TRACKING OF KEY MARKERS IN THE BLOOD
- 133. INVESTMENTREQUIRES ‘PROOF’ HAX | HARDWARE TRENDS 2017 | PAGE 133
- 134. HAX | HARDWARE TRENDS 2017 | PAGE 134 INTEREST INMEDICALDEVICESISUP BUTDOWNINWELLNESS PRE-FDA FUNDING GAP OFFERS OPPORTUNITIES FDA/CE APPROVAL REQUIRED FOR “SERIOUS”DEVICES PRE-APPROVAL FUNDING LESS CROWDED FOR INVESTORS “WELLNESS” DEVICES LOWER INTEREST FROM INVESTORS / CONSUMERS? HAX | HARDWARE TRENDS 2017 | PAGE 134
- 135. HAX | HARDWARE TRENDS 2017 | PAGE 135 INVESTORS WANT‘PROOF’ FORMEDICAL DEVICES Med-tech seed funding is very hard to find; we raised from tech and consumer investors. It was tough due to regulatory risk: everyone wants to see data first. So get the data. Nothing else really matters.” You need ‘proof’. Research studies and our scientific expertise helped a lot. FDA policies are not set for behavioral health devices, which makes it harder.” GEORGE ELEFTHERIOU, CEO, FEEL EMOTIONS TRACKER RICHARD HANBURY, CEO, SANA SLEEP INDUCING SMART MASK “ “
- 136. Investors have lots of interest in mental health with clinical applications, much less in ‘wellness’ applications.” Since there are no winners in the space yet, it’s a big opportunity, but hard for early stage startups.” “ GEORGE ELEFTHERIOU CEO, FEEL EMOTIONS TRACKER HAX | HARDWARE TRENDS 2017 | PAGE 136
- 137. SOLVING FOR & BEYOND TRACKING X HAX | HARDWARE TRENDS 2017 | PAGE 137
- 138. HAX | HARDWARE TRENDS 2017 | PAGE 138 FEEL EMOTION SENSOR RECOGNIZES JOY, SADNESS, STRESS, DISTRESS, AND CONTENT BERKELEY ULTRASOUND FOCUSED ULTRASOUND FOR BRAIN STIMULATION TO TREAT DEPRESSION FLOW NEUROSCIENCE TRANS-CRANIAL DIRECT-CURRENT (TDCS) FOR BRAIN STIMULATION TO TREAT DEPRESSION FROMTRACKING TOTREATMENT SOLVING FOR DEPRESSION HAX | HARDWARE TRENDS 2017 | PAGE 138
- 139. HAX | HARDWARE TRENDS 2017 | PAGE 139 LIEFTHERAPEUTICS ANXIETYMONITOR “We've chosen to do both consumer and clinical devices. Our practical way to do this was to use Kickstarter for the consumer version, then use the learnings for the clinical one” LIEF TRACKS ANXIETY, USES BIO-FEEDBACKTO TRAIN USERS IT RAISED $400,000 ON KICKSTARTER MAP HEALTH MANAGEMENT TEAMED UP WITH LIEF THERAPEUTICS TO PILOT ANXIETY-MONITORING WEARABLE IN ADDICTION RECOVERY PATIENTS ROHAN DIXIT, CEO, LIEF THERAPEUTICS HAX | HARDWARE TRENDS 2017 | PAGE 139
- 140. HAX | HARDWARE TRENDS 2017 | PAGE 140 FROMPREVENTIONTOREHABANDIMPLANTS LUMO LIFT TRACKER TRACKS POSTURE JAPET BIONIC CORSET RELIEVES PRESSURE ON SPINE AND HELPS REHAB SMARTFUSE SMART CAGE INCREASES THE SUCCESS RATE OF SPINAL FUSIONS SURGERIES SOLVING FOR BACK PAIN HAX | HARDWARE TRENDS 2017 | PAGE 140
- 141. SANA INDUCES SLEEP WITHIN MINUTES USING LIGHT AND SOUND, BRAINWAVE MONITORS & MACHINE LEARNING CIRCADIA POWERS LIGHT THERAPY WITH SLEEP DATA FROM RADAR TECHNOLOGY AND MACHINE LEARNING MOONA CONTROLS PILLOW TEMPERATURE TO INDUCE AND DEEPEN SLEEP, ADJUSTING WITH MACHINE LEARNING DIGITAL THERAPIES &MACHINE LEARNING SOLVING FOR SLEEP HAX | HARDWARE TRENDS 2017 | PAGE 141
- 142. “SLEEPTECH GOESMEDICAL For generic, unproven products, the sleep market is commoditized, with no proof actually helping anyone. We chose to go medical first, prove with data, get FDA, then go back to consumer, with that proof as the differentiation” RICHARD HANBURY, CEO, SANA SLEEP-INDUCING SMART MASK CONSUMER PRODUCTS REACHED THEIR LIMIT? HAX | HARDWARE TRENDS 2017 | PAGE 142
- 143. HAX | HARDWARE TRENDS 2017 | PAGE 143 KEEN GESTURE RECOGNITION, BIOFEEDBACK AND MACHINE LEARNING TO TREAT BODY-FOCUSED REPETITIVE BEHAVIORS D-FREE ULTRASOUND DETECTION FOR INCONTINENCE PREVENTION RAISED $4.9M FEETME PRESSURE-TRACKING INSOLE FOR DIABETIC FOOT, AND INJURY PREVENTION FOR RUNNERS AIRE BREATHALYZER FOR DIGESTION TESTING AND IBS PREVENTION OTHER PREVENTION DEVICES NEWDEVICES PREVENTNUMEROUS CONDITIONS HAX | HARDWARE TRENDS 2017 | PAGE 143
- 144. HAX | HARDWARE TRENDS 2017 | PAGE 144 INGESTIBLE SENSORS PROTEUS DIGITAL HEALTH USES INGESTIBLE SENSORS TO INCREASE MEDICATION ADHERENCE AND IMPROVE OUTCOMES TRACKING FROM THE INSIDE HAX | HARDWARE TRENDS 2017 | PAGE 144
- 145. HAX | HARDWARE TRENDS 2017 | PAGE 145 SENSIO AIR ALLERGEN TRACKER MY UV PATCH BY L’OREAL NOTE: MOST UV TRACKERS HAVEN’T SHIPPED, OR ARE INEFFECTIVE. POLLUTION, ALLERGENS&UVS O2O2 SMART POLLUTION MASK SOLVING FOR ENVIRONMENT AIR VISUAL POLLUTION TRACKER HAX | HARDWARE TRENDS 2017 | PAGE 145
- 146. HAX | HARDWARE TRENDS 2017 | PAGE 146 market-in-2016/ REAL PROOF OF TREATMENT EFFECTIVENESS CAN REQUIRE MORE THAN FDA APPROVAL IGROW, IRESTORE AND HAIR REPRO LASER HAIR GROWTH HELMETS LIGHT THERAPY ACNE MASK BY NEUTROGENA GLOPRO NEEDLE MICRO-NEEDLE & RED LED LIGHT TO EXFOLIATE & BRIGHTEN THE SKIN TRIA LASER HAIR REMOVAL SOLVING FOR SKIN & HAIR ANTI-AGING, ACNE,HAIR REMOVAL& REGROWTH
- 147. LOVELY SEX TOY AND COACH FOR COUPLES UNDER- WEARABLES SOLVING FOR SEX ELVIE PELVIC FLOOR TRAINER WITH KEGEL EXERCISES HISENS TRACKER FOR ERECTILE DYSFUNCTION HAX | HARDWARE TRENDS 2017 | PAGE 147
- 148. TRACKINGFERTILITY &PREGNANCY BLOOM PREGNANCY TRACKER SOLVING FOR CONCEPTION MOJO MEDICAL-GRADE HOME TEST FOR MALE FERTILITY WINK BY KINDARA FEMALE FERTILITY TRACKER HAX | HARDWARE TRENDS 2017 | PAGE 148
- 149. HAX | HARDWARE TRENDS 2017 | PAGE 149 EASING THEEARLY MONTHS SOLVING FOR PRETERMS BABYBE REMOTE PRESENCE FOR PRETERM BABIES HUGSY SMART BABY BLANKET
- 150. RAY BABY NON-CONTACT MONITOR LILU BREAST PUMPING BRA MILK SAFE HOME TEST FOR BREAST MILK AND BABY FORMULA EASING THEEARLY MONTHS SOLVING FOR NURSING HAX | HARDWARE TRENDS 2017 | PAGE 150
- 151. HAX | HARDWARE TRENDS 2017 | PAGE 151 GLUCOSEMONITORS, FROMLOWTOHIGHTECH VERILY AN ALPHABET SPIN-OFF, IS DEVELOPING A GLUCOSE MONITOR WITH ALCON PROFUSA MAKES A GLUCOSE SENSOR TO PLACE UNDER THE SKIN FOR CONTINUOUS MONITORING DIABETO CONNECTS TO GLUCOSE MONITORS FOR MANAGEMENT AND REMOTE PATIENT MONITORING SOLVING FOR DIABETES HAX | HARDWARE TRENDS 2017 | PAGE 151
- 152. HAX | HARDWARE TRENDS 2017 | PAGE 152 PLENTYMORE! HAX | HARDWARE TRENDS 2017 | PAGE 152
- 153. REWIRING THE PHYSICAL WORLD WITH SENSORS AND ROBOTS, CHANGING THE WAY WE MAKE ENTERPRISE ANDINDUSTRIAL04/ HAX | HARDWARE TRENDS 2017 | PAGE 153
- 154. ENTERPRISES FINDING VALUABLEDATA INDUSTRY PLAYERS HAVE DIFFERENT PACES ADOPTION SPEED MIGHT SORT OUT WINNERS HARDWARE-ENABLED SOFTWARE HARDWARE USED MOSTLY FOR DATA COLLECTION DATA IS THE NEW OIL FOR ENTERPRISE INSIGHTS BRING NEW REVENUE INDUSTRIAL IOT OUTPACES CONSUMER IOT MORE SENSORS IN BUILDINGS & CARS THAN HUMANS WHERE IT HAS NEVER EXISTED HAX | HARDWARE TRENDS 2017 | PAGE 154
- 155. “SCALE: one deal = convince one person/org to say yes, instead of many in B2C. It’s simpler and cleaner. ACQUISITION COSTS: invest time instead of money. Fly once instead of sacrificing margin for each sale. CHANGING LANDSCAPE: your product might have better use cases or economics for business. For instance, hotels and Airbnb operators showed more interest than we expected. GOING FROMB2C TOB2B DANIEL MYERS COFOUNDER, FLAIR SMART VENTS HAX | HARDWARE TRENDS 2017 | PAGE 155
- 156. HAX | HARDWARE TRENDS 2017 | PAGE 156 BUILDING MANAGEMENT LOGISTICS RETAIL TOPDATAGATHERINGENTERPRISES RECENTLYDISCOVERINGNEWVALUE MINING UTILITIES AGRICULTURE HAX | HARDWARE TRENDS 2017 | PAGE 156
- 157. FROM$3.8BILLIONIN2015 TO$10BILLIONBY2020 CONNECTED MINING MARKET: REDUCE PRODUCTION COSTS ENHANCE PRODUCTION EFFICIENCY PROTECT WORKERS COMPUTER VISION SURVEYING, SENSING, REMOTE-CONTROLLED ROBOTIC MACHINERY HAX | HARDWARE TRENDS 2017 | PAGE 157
- 158. TRUCKS DROVE 4 MILLION KILOMETERS AUTONOMOUSLY RIO TINTO USED HUNDREDS OF CONNECTED SENSORS SINCE 2011 MONITOR, CONTROL, AUTOMATE REMOVAL & PROCESSING OF ORE WITH REAL-TIME R/C EQUIPMENT FROM REMOTE CONTROL CENTERS. MININGCOMPANIES AMONGFIRSTMOVERS INMASSDEPLOYMENT OFINDUSTRIAL IOTSENSORS “WE JUST DIDN’T KNOW THIS WAS CALLED IOT.” JOHN MCGAGH HEAD OF INNOVATION RIO TINTO HAX | HARDWARE TRENDS 2017 | PAGE 158
- 159. ELECTROMAGNETIC SENSING FROM THE SURFACE, TO OPTIMIZE DIGGING OPERATIONS LIAR SCANS ROCK MECHANICS TO MAXIMIZE ORE OUTPUT AND REDUCE EXPLORATION TIME. MOBILE SCANNING TOOL FOR STRUCTURAL MAPPING FOR TUNNELS, ROCKS AND ROADS EXAMPLESOF MINETECHSTARTUPS HAX | HARDWARE TRENDS 2017 | PAGE 159
- 160. ENERGY SAVING GRID MANAGEMENT EXTRA REVENUE UTILITY COMPANIES SEEVALUE INIOTSTART-UPS HAX | HARDWARE TRENDS 2017 | PAGE 160
- 161. CONNECTED HOMETECH HELPSUTILITY COMPANIES UTILITIES PAY OWNERS $30-$50 / YEAR / NEST TO LEVEL LOAD THE GRID. VOLTCLOUD VOLTSTORAGE USES VANADIUM REDUX FLOW FUEL CELLS FOR SAFE, HIGH EFFICIENCY & SMART STORAGE VOLTSTORAGE SMART GRID CAN RESPOND TO NETWORK DEMAND HAX | HARDWARE TRENDS 2017 | PAGE 161
- 162. BREEZI SMART MONITOR FOR AC EFFICIENCY ELECTRICITY FOR RESIDENTIAL A/C FLAIR SMART AC USAGE SAVINGSOF1-2% INWIDE ENERGYAREAS ISMEANINGFUL $29BN HAX | HARDWARE TRENDS 2017 | PAGE 162
- 163. “ Utilities are shifting to dynamic pricing, generation and usage and struggle to keep up internally. Investing in solutions for demand response avoids the need of ‘peaker plants’, and stabilizes the grid. The AC industry doesn’t have the skillset for apps, cloud systems and algorithms. This creates opportunities for startups. For distribution, contractors can use our solution for thermal audits. They can thus bill hours and recommend systems based on real data.” DANIEL MYERS COFOUNDER, FLAIR SMART VENTS HAX | HARDWARE TRENDS 2017 | PAGE 163
- 164. HAX | HARDWARE TRENDS 2017 | PAGE 164 AGTECHNEEDED TOBETTERFEED AGROWING POPULATION LAND SHORTAGE CALLS FOR MORE INPUTS & BETTER YIELD HAX | HARDWARE TRENDS 2017 | PAGE 164
- 165. RISINGFOODNEEDSREQUIRE 70%GROWTHINOUTPUT BY2050 SOURCES OF GROWTH IN GLOBAL AGRICULTURE OUTPUT = TIME TO IMPROVE PRODUCTIVITY TOTAL OUTPUT GROWTH RATE PRODUCTIVITY IMPROVEMENTS MORE INPUTS PER AREA EXPANSION OF IRRIGATION TO CROPLAND EXPANSION OF AGRICULTURAL LAND 1961-70 1971-80 1981-90 1991-2000 2001-13 2.30 2.10 2.13 2.52 2.88 HAX | HARDWARE TRENDS 2017 | PAGE 165
- 166. LIVESTOCKMONITORING ISEXPECTEDTOCONTRIBUTE20% OFTHEOVERALL80%PRODUCTIVITYGAINS EXPECTEDINAGRICULTUREBETWEEN 2015AND2025 SOURCE:FROSTANDSULLIVAN HAX | HARDWARE TRENDS 2017 | PAGE 166
- 167. HAX | HARDWARE TRENDS 2017 | PAGE 167 CERES IMAGING RAISED $5MGAMAYA RAISED $4.3M SENSINGTECHNOLOGY BOOSTSPRODUCTIVITY GARDENSPACE HYPERSPECTRAL SENSORS SIMPLE AND AFFORDABLE BRING ACTIONABLE INFORMATION TO FARMS AND GARDENS HAX | HARDWARE TRENDS 2017 | PAGE 167
- 168. PYCNO SHIPPED 150 LOCATIONS SECROP ROLLING OUT ACROSS FRANCE NUTRIENTNEEDS REDUCEWASTE &SAVERESOURCESEDYN IRRIGATES BASED ON SOIL DATA SENSORS INFORM HARVEST TIMES HAX | HARDWARE TRENDS 2017 | PAGE 168
- 169. FARMERS MAXIMIZE REVENUE, USING LOW COST MOISTURE AND SPOILAGE SENSORS DISTRIBUTORS PREDICTS VOLUMES TRADERS BUY/SELL COMMODITIES SENSING CROP AFTER HARVEST CREATES NEW ECONOMIES AND NEW MARKETS AMBER TECHNOLOGIES CROP SENSORS SENSORS FORCROPSILOS HAX | HARDWARE TRENDS 2017 | PAGE 169
- 170. HAX | HARDWARE TRENDS 2017 | PAGE 170 SENSORS CAN HELP TRACK, TRACE & PRESERVE GRAIN LIKE CORN, SOYBEAN AND BARLEY. FARMERS WANT TO KEEP THEIR DATA, BUT ALSO SEE THE BENEFITS OF SHARING WITH THEIR BUYERS. EVENTUALLY, IT WILL HELP AVOID SPOILAGE AND IMPROVE FOOD TRACEABILITY” LUCAS FRYE, COFOUNDER AMBER TECHNOLOGIES CROP SENSORS “ HAX | HARDWARE TRENDS 2017 | PAGE 170
- 171. HAX | HARDWARE TRENDS 2017 | PAGE 171 VERTICALFARMINGRECEIVED MOSTAGTECHINVESTMENT FOUNDED 2004 RAISED $90M FOUNDED 2011 RAISED $58M FOUNDED 2011 RAISED $12M FOUNDED 2017 RAISED $28M HAX | HARDWARE TRENDS 2017 | PAGE 171
- 172. HAX | HARDWARE TRENDS 2017 | PAGE 172 “HOME SYSTEMS ARE BECOMING LARGER AND CAN GROW MORE PLANTS. YET, MOST CAN STILL ONLY GROW BASIC GREENS AND HERBS.” BJORN DAWSON CEO, GROBO HOME GROWING SYSTEM HAX | HARDWARE TRENDS 2017 | PAGE 172
- 173. HAX | HARDWARE TRENDS 2017 | PAGE 173 “ADULT CONTENT” OF URBAN FARMING DRIVING IMPROVEMENTS & USER ADOPTION. LEGALIZATION SPREADING COUNTRIES + STATES IN NORTH AMERICA LEGALIZING. INVESTMENT BOOM IN PHARMA/BIOTECH & CULTIVATION. CANNABISTECH ISSETTOBOOM IN2018 01/ 02/ 03/ THANKS TO BETTER GROWING SYSTEMS & BROAD LEGALIZATION HAX | HARDWARE TRENDS 2017 | PAGE 173
- 174. PICKERS PLANTERS AGTECH ROBOTS ALLOWFOR DENSECROP SPACE HAX | HARDWARE TRENDS 2017 | PAGE 174
- 175. LOGISTICS AUTOMATION HAX | HARDWARE TRENDS 2017 | PAGE 175
- 176. ROBOTS AREJOINING THEWORKFORCE INDUSTRIAL REVOLUTION TRIVIA HAND SPINNING WITH A WHEEL WOULD TAKE A WORKER 50,000 HOURS FOR 100 LB OF COTTON BY THE 1790S, 100 LB COULD BE SPUN IN 300 HOURS BY MULE. ONE WORKER WITH A SELF-ACTING MULE TOOK JUST 135 HOURS. SOURCE: A SHORT HISTORY OF THE BRITISH INDUSTRIAL REVOLUTION HAX | HARDWARE TRENDS 2017 | PAGE 176
- 177. HAX | HARDWARE TRENDS 2017 | PAGE 177 SMARTER VERSION OF CONSUMER DEVICES TO OPTIMIZE TIME AND COSTS LOGISTICS: WAREHOUSES, INVENTORY SERVICES: SECURITY, ROOM SERVICE, FLOOR & WINDOW CLEANING, INVENTORY, ETC. ROBOTS AREJOINING THEWORKFORCE 01/ 02/ 03/
- 178. AMAZON DEPLOYS 45,000 ROBOTS ALSO CREATES 100,000 JOBS NOV 2014 15,000 ROBOTS SEP 2015 30,000 ROBOTS JAN 2017 45,000 ROBOTS INWAREHOUSES HAX | HARDWARE TRENDS 2017 | PAGE 178
- 179. HAX | HARDWARE TRENDS 2017 | PAGE 179 RELAY BY SAVIOKE EXPANDS ITS INDOOR DELIVERIES BEYOND HOTELS TALLY BY SIMBE AUTOMATES RETAIL INVENTORY LOCUS WAREHOUSE ROBOTS FETCH WAREHOUSE ROBOTS STANDALONE ROBOTSSPREAD HAX | HARDWARE TRENDS 2017 | PAGE 179
- 180. I don’t think people are investing in automation because of a near-term labor shortage. It’s about improving productivity. Fundamentally, that means people will be replaced.” KARL SIEBRECHT CEO, FLEXE (ON-DEMAND WAREHOUSE SPACE)“ HAX | HARDWARE TRENDS 2017 | PAGE 180
- 181. BURGERS BY MOMENTUM MACHINES FROZEN YOGURT BY FROBOT COFFEE BY A MITSUBISHI ROBOT ARM SERVICEJOBS AUTOMATION MCDONALD’S ORDER KIOSK ROBOT WAITER FAST FOOD FIRST IN LINE HAX | HARDWARE TRENDS 2017 | PAGE 181
- 182. HAX | HARDWARE TRENDS 2017 | PAGE 182 DELIVERIES SMALL DRONES SMALL PARCELS, DESIGNATED ROUTES 01/ 02/ LONG-DISTANCE DRONES FIXED WING REACHED 100 MILES AMAZON PRIME AIR JD.COM TEAM ROADRUNNER DRONE ‘BEEHIVE’ CONCEPT PATENT BY AMAZON HAX | HARDWARE TRENDS 2017 | PAGE 182
- 183. LEGS STILL EXPENSIVE …UNTIL IT'S NOT 02/ DISPATCH BOSTON DYNAMICS DELIVERIESWHEELS SEVERAL STARTUPS RUNNING PILOTS 01/ HAX | HARDWARE TRENDS 2017 | PAGE 183
- 184. CAR MAKERS BATTLE WITH SOFTWARE GIANTS AUTONOMOUSCARS ISALL-OUTWAR? HAX | HARDWARE TRENDS 2017 | PAGE 184
- 185. With billions of smart devices, connectivity is in the spotlight. No-one seems financially motivated to deploy LoRa nationally. Carriers developed Narrowband-IoT to crush Sigfox. Lower costs might leave it a chance” THEBATTLE FORTHE NARROW BAND WILL POLITICS & ECONOMICS PREVAIL? ZACH SUPALLA, CEO, PARTICLE FULL-STACK IOT DEVICE PLATFORM “ HAX | HARDWARE TRENDS 2017 | PAGE 185
- 186. HAX | HARDWARE TRENDS 2017 | PAGE 186 INDUSTRY05/ MICRO-MANUFACTURING, SMART FACTORIES & PERSONAL FABRICATION HAX | HARDWARE TRENDS 2017 | PAGE 186
- 187. HAX | HARDWARE TRENDS 2017 | PAGE 187 LABOUR ECONOMICS MOVED PRODUCTION FROM SUPERPOWER TO SUPERPOWER. MANUFACTURING MOVEDFORTHE LASTTIME? IT LEFT BEHIND ENGINEERING KNOW-HOW AND INNOVATION GREAT BRITAIN 1780 1830 CENTRAL EUROPE 1870 JAPAN 1890 USA 1950 CHINA HAX | HARDWARE TRENDS 2017 | PAGE 187
- 188. GREAT BRITAIN NOW NEXT CENTRAL EUROPE NEXT JAPAN ? USA ? CHINA ROBOTICS WILLDOMINATE HIGH-VALUE PRODUCTION REGARDLESS OF LABOR COSTS HAX | HARDWARE TRENDS 2017 | PAGE 188
- 189. HAX | HARDWARE TRENDS 2017 | PAGE 189 JAPANESE ROBOTS DOMINATE …SOFAR 100,000 200,000 300,000 400,000 500,000 Fanuc Yaskawa ABB Kawasaki Nachi Kuka Denso Epson Adept 25,000 45,000 80,00080,000 100,000110,000 250,000 300,000 400,000 ROBOTS INSTALLED BASE WORLDWIDE SOURCE: ROBOTICS & AUTOMATION NEWS, 2016
- 190. ROBOTS / 10,000 WORKERS OF LARGER COUNTRIES (SOURCE: IFR, 2016) CHINA LAGSIN INDUSTRIAL ROBOTSUSE 150 300 450 600 SouthKorea Japan Germany USA France UK China 4971 127 176 301305 531 HAX | HARDWARE TRENDS 2017 | PAGE 190
- 191. HAX | HARDWARE TRENDS 2017 | PAGE 191 CHINA LEADS NEW PURCHASES INDUSTRIAL ROBOT SPENDING ISRISING 0 1 2 3 4 '08 '09 '10 '11 '12 '13 '14 '15 China Japan North America US$ BILLION HAX | HARDWARE TRENDS 2017 | PAGE 191
- 192. ROBOTS PURCHASED BY COUNTRY (SOURCE: IFR, 2015) AUTOMATION HASTAKEN OFFINCHINA 20,000 40,000 60,000 80,000 China SouthKorea Japan USA Mexico Canada 2,7004,700 27,000 35,00038,000 69,000 SALES 2015: 248,000 (+12%YOY) +20%YOY HAX | HARDWARE TRENDS 2017 | PAGE 192
- 193. HAX | HARDWARE TRENDS 2017 | PAGE 193 CHINA PLANSTOAUTOMATE MUCH,MUCHMORE 2011: FOXCONN PLANNED TO REPLACE 500,000 WORKERS WITH 1 MILLION ROBOTS BY 2016 2016: ONLY 40,000 ROBOTS WERE INSTALLED SINCE 2011 “We want to automate dangerous, dirty and dull work first.” We plan to keep only a minimal number of workers assigned for production, logistics, testing, and inspection processes.” JIA-PENG DAI GM OF AUTOMATION COMMITTEE, FOXCONN HAX | HARDWARE TRENDS 2017 | PAGE 193
- 194. HAX | HARDWARE TRENDS 2017 | PAGE 194 ROBOTS BYTHE NUMBERS HOME APPLIANCES TRANSPORTATION MACHINERY KEY INDUSTRIES USING ROBOTS CHINESE ROBOTICS COMPANIES 3,000 ROBOTS PER 10,000 WORKERS 50 150In 2015 Goal by 2020 > COMPUTERS & ELECTRONIC GOODS HAX | HARDWARE TRENDS 2017 | PAGE 194
- 195. HAX | HARDWARE TRENDS 2017 | PAGE 195 ROBOTS BYTHE NUMBERS AVERAGE PAYBACK PERIOD FOR ROBOTS IN CHINA (YEARS) 0 2 4 6 8 10 12 2008 2010 2015 2017 * GLOBAL UNIT MARKET SHARE TARGET (2025) 50% ROBOT PRODUCED IN CHINA TARGET (2020) 100,000 AUTOMATION THRESHOLD: <2YEARS HAX | HARDWARE TRENDS 2017 | PAGE 195
- 196. HAX | HARDWARE TRENDS 2017 | PAGE 196 CHANGYING'S UNMANNED FACTORY HAS 60 WORKERS INSTEAD OF 600 ‘DARK FACTORIES’ RISING IT RUNS 24/7 PRODUCTIVITY IS UP 250% DEFECTS DOWN 80% HAX | HARDWARE TRENDS 2017 | PAGE 196
- 197. HAX | HARDWARE TRENDS 2017 | PAGE 197 SPECS&PRICE MATTERMORE THANMAKING HUMANFRIENDS COBOTS NOT POPULAR YET DESPITE PROMISING PHOTOS HAX | HARDWARE TRENDS 2017 | PAGE 197
- 198. “Our vision system allows our robots to locate objects to pick up, and avoid collisions with workers. It can save factories a lot of trouble.” INDUSTRYNEEDS LOW-COST &FLEXIBLE ROBOTS JOEY SONG, CO-FOUNDER ELEPHANT ROBOTICS (COBOTS) FORBES ASIA 30 UNDER 30 HAX | HARDWARE TRENDS 2017 | PAGE 198
- 199. HAX | HARDWARE TRENDS 2017 | PAGE 199 SOFTWARE AUTOMATES DESIGN BASED ON CONSTRAINTS 3D PRINTING DREAM TRUE SOON? FINALLYA VIABLEOPTION FORPRODUCTION OFSOMEPARTS HAX | HARDWARE TRENDS 2017 | PAGE 199
- 200. JULIO TERRA DIRECTOR OF TECH & DESIGN, KICKSTARTER THEMAKER MOVEMENT GETSNEW TOOLS “Though the consumer 3D printer bubble has burst, we enjoy seeing a wave of new personal fabrication tools.” “Desktop water jet cutters, vacuum formers, robotic arms, and circuit board printers form the next generation.” CROWDFUNDING SUPPORTS INNOVATION HAX | HARDWARE TRENDS 2017 | PAGE 200
- 201. HAX | HARDWARE TRENDS 2017 | PAGE 201 OTHERMILL MILLING MACHINE VOLTERA CIRCUIT BOARD PRINTER WAZER WATERJET CUTTER DESKTOPMANUFACTURING SHRINKFACTORYTOOLS DESKTOP METAL METAL 3D PRINTER KNITERATE KNITTING MACHINE MATTHEW NOWICKI COFOUNDER & CTO, WAZER “The maker revolution starts with D.I.Y. and tools for hobbies & education. But consumers are very price-sensitive, and most cheap tools do not offer accuracy, reliability, maintenance & serviceability.” HAX | HARDWARE TRENDS 2017 | PAGE 201
- 202. HAX | HARDWARE TRENDS 2017 | PAGE 202 Desktop fabrication companies tend to target prosumers who either make money from what the tools make or use tools to support their core activities. An ecosystem of tools is forming, as it exists for industry. Next up might be desktop EDMs, metal printing and fiber laser cutters. Soon, the only limit will be creativity. DESKTOP FABRICATION TOOLS EMPOWER PROSUMERS “ MATTHEW NOWICKI, COFOUNDER & CTO, WAZER DESPTOP WATERJET CUTTER TO BE SUSTAINABLE, TOOL CREATORS MIGHT SELL PEACE OF MIND SERVICES (EXTENDED WARRANTEES, SERVICING PLANS), CONSUMABLES, OR ACCESSORIES TO AID WORKFLOW. HAX | HARDWARE TRENDS 2017 | PAGE 202
- 203. COPYCAT AND INNOVATOR AT HIGH SPEED CHINA06/ HAX | HARDWARE TRENDS 2017 | PAGE 203
- 204. WORLDLEADER INPATENTS SOON? 2016 NUMBER OF APPLICATIONS BY COUNTRY (‘000) SOURCE: WORLD INTELLECTUAL PROPERTY ORGANIZATION WORLD’S #1 & #2 IN PUBLISHED APPLICATIONS TOP 10: 7 FROM ASIA, 3 FROM U.S. 4,123 PATENTS 3,692 PATENTS USA Japan China Germany South Korea France UK Netherlands Switzerland Sweden 0 15,000 30,000 45,000 60,000 -1% +3% +40% IN 2017?+45% HAX | HARDWARE TRENDS 2017 | PAGE 204
- 205. USA $14.5B CHINA $10.6B EUROPE $3B US & CHINA DOMINATE, INDIA RISING, JAPAN FAR BEHIND 1Q2017 3% 35% 4% 10% 48% USA Europe India China RoW SOURCE: DOW JONES VC EDGE 1Q 2017 EQUITY INVESTMENT BY REGION INTO VENTURE-BACKED COMPANIESCHINAVC INVESTMENTIS #2GLOBALLY HAX | HARDWARE TRENDS 2017 | PAGE 205
- 206. 01/ 02/ 03/ 04/ HEATEDMARKET REQUIRESNEW APPROACHES CHINA’S VC FUNDING IS MASSIVE ~2/3 OF USA, 80% OF ASIA. FUNDING FEVER COMPETITIVE AT EVERY STAGE. WINNER TAKES ALL MASSIVE ROUNDS TO WIN MARKET, OR M&A WITH LEADER. CHINESE INVESTORS LOOK ABROAD FOR HIGH-TECH STARTUPS USA, CANADA, EU, ISRAEL… MEGA-ROUNDS, MERGERS, OVERSEAS INVESTMENTS HAX | HARDWARE TRENDS 2017 | PAGE 206
- 207. HAX | HARDWARE TRENDS 2017 | PAGE 207 RISING VALUATIONS INCHINA MEDIAN PRE-MONEY VALUATIONS ($M) 0 5 10 15 20 25 1Q17 1Q16 0 25 50 75 100 1Q17 1Q16 0 250 500 750 1,000 1Q17 1Q16 FIRST ROUND SECOND ROUND LATER ROUND 3X 2.5X US CN EU US CN EU US CN EU SOME VCS LOOKING OVERSEAS SOURCE: DOW JONES VC EDGE 1Q 2017
- 208. There’s an overflow of funding in the market, especially angel funding” MEGA-ROUNDS, MERGERS, OVERSEAS INVESTMENTS CAPITAL CONTROLS ON OUTBOUND INVESTMENTS FUEL DOMESTIC FEVER “ XU XIAOPING FOUNDER OF ZHENFUND MOST ACTIVE SEED FUND IN CHINA HEATEDMARKET REQUIRESNEW APPROACHES Source: The Information Interview, April 2017 HAX | HARDWARE TRENDS 2017 | PAGE 208
- 209. HAX | HARDWARE TRENDS 2017 | PAGE 209 RENTALSTARTUPS FRENZY >$2.2B INVESTED $127M INVESTED $145M INVESTED $1.4M INVESTED HAX | HARDWARE TRENDS 2017 | PAGE 209
- 210. INVESTED IN 77 COMPANIES INCLUDING 4 UNICORN ECOSYSTEM 30 SHIPPED PRODUCTS 16 REVENUE >$15M 3 REVENUE >$150M XIAOMIZATION CONTINUES HAX | HARDWARE TRENDS 2017 | PAGE 210
- 211. HAX | HARDWARE TRENDS 2017 | PAGE 211 LENOVO ALEXA ASSISTANT LINGLONG DINGDONG ASSISTANT JV OF JD.COM (CHINA’S ‘AMAZON’) & IFLYTEK (VOICE EXPERT, MARKET CAP: $8.2B) BAIDU & INEMO LITTLE FISH TENCENT QROBOT (2ND GENERATION) USES TENCENT’S XIAOWEI CLOUD ASUS ZENBO SMART COMPANION ROKID MELODY RAISED $50M SERIES B VOICEASSISTANTS BOOMWITH LOCALTECH MOBVOI TIC WATCH RAISED $252M ALIBABA TMALL GENIE XIAOMI MI BUNNY DESIGNED FOR KIDS HAX | HARDWARE TRENDS 2017 | PAGE 211
- 212. HARDWARE PLATFORMS SKILL PLATFORM 2) BAIDU, MOBVOI, OTHER??? VOICECONTROL NEXT“XIAOMIZED”? SELECT MEMBERS OF TENCENT’S XIAOWEI VOICE CLOUD DIDI (RIDE HAILING) MIDEA (APPLIANCES) SOGOU (SEARCH ENGINE) PHILIPS (SMART HOME) XIAOMI (SMART DEVICES) China will have dozens of Echo-like products by the end of the year. We hope this will help smart home products sell.” ERIC JIANG, CEO, YEELIGHT “ HAX | HARDWARE TRENDS 2017 | PAGE 212
- 213. HAX | HARDWARE TRENDS 2017 | PAGE 213 VOICEASSISTANTS: TIPOFTHEA.I.ICEBERG… CHINA IS #2 FOR TOTAL A.I. PATENTS REGISTERED SINCE 2006 CHINA WAS #1 IN ’14 & ’15 FOR A.I. PATENTS FILED UNIVERSITIES DOMINATE A.I. RESEARCH IN CHINA (FOR NOW) HAX | HARDWARE TRENDS 2017 | PAGE 213
- 214. HAX | HARDWARE TRENDS 2017 | PAGE 214 CAR MAKERS (12 CHINESE + 2 WESTERN) SUPPLIERS (DELPHI, BOSCH, ETC.) COMPONENT PROVIDERS (INTEL, NVIDIA…) RIDE-SHARING FIRMS (UCAR, GRAB) MAPPING (TOMTOM) BAIDU SELF-DRIVINGCAR ALLIANCE BAIDU’S APOLLO PLATFORM GAINS MOMENTUM 50 MEMBERS
- 215. HAX | HARDWARE TRENDS 2017 | PAGE 215 A.I:TIPOF MUCHDEEPER INFORMATION ASYMMETRY China has a fairly deep awareness of what’s happening in the English-speaking world, but the opposite is not true.” ANDREW NG FOUNDER, COURSERA FOUNDER, DEEPLEARNING.AI FORMER CHIEF SCIENTIST, BAIDU FOUNDER & LEAD, GOOGLE BRAIN “ HAX | HARDWARE TRENDS 2017 | PAGE 215
- 216. MAGNET FOR LEADERS CORPORATIONS & TOP UNIVERSITIES OPEN BRANCHES IN SHENZHEN 01/ 02/ SHENZHEN THESILICONVALLEY OFHARDWARE SHENZHEN’S REPUTATION RISE WORLD’S BEST PLACE FOR “PRODUCTIZATION” HAX | HARDWARE TRENDS 2017 | PAGE 216
- 217. SCOTTY ALLEN ASSEMBLED AN IPHONE 6S IN CHINA FROM SPARE PARTS HIS VIDEO PASSED 7M VIEWS THE WIRED DOCUMENTARY ON SHENZHEN GATHERED OVER 1M VIEWS THE ECONOMIST REPORTS ON THE PEARL RIVER DELTA SHENZHEN THESILICONVALLEY OFHARDWARE HAX | HARDWARE TRENDS 2017 | PAGE 217
- 218. “In Shenzhen, making is either product development if you are an adult, or a structured curriculum if you are a child. There are almost no Chinese makers in Shenzhen doing it purely as a hobby. However, if you are working on a hardware startup or just want to get stuff made, Shenzhen is pretty unbeatable.” CHINA’SMAKER MOVEMENT 创客 LOST IN TRANSLATION? A DIFFERENT MEANING FOR ‘MAKER’ AND A DIFFERENT PATH FROM THE WEST EVERYONE IS A MAKER! NAOMI WU “SEXYCYBORG” SHENZHEN HOBBYIST MAKER Source: Exolymph News Interview, July 2016 HAX | HARDWARE TRENDS 2017 | PAGE 218
- 219. HAX | HARDWARE TRENDS 2017 | PAGE 219 PRODUCT CROWDFUNDING INCHINA ISMOSTLY MARKETING &PRE-SALES PRODUCTS OFTEN SHIP WITHIN 60 DAYS JD IS #1 PLATFORM $670M RAISED IN TOTAL 61 TECH PROJECTS OVER $1M ON ALIBABA’S TAOBAO XIAOMI’S PLATFORM WELCOMES STARTUPS POWEREGG DRONE RAISED $15M ON JD KAADAS FINGERPRINT SMART LOCK RAISED $4.5M ON TAOBAO MOVEIT SMART HOME GYM $115,000 ON INDIEGOGO $975,000 WITH XIAOMI E-COMMERCE GIANTS DOMINATE CROWDFUNDING
- 220. HAX | HARDWARE TRENDS 2017 | PAGE 220 SOME TEST THE WATERS. SOME ARE GLOBAL-FIRST. SOME WANT SALES SOME HAD VC FUNDING. MOST COVER THEIR ORIGIN. MOST SHIP FAST! TICWATCH 2 BY MOBVOI VOICE-CONTROLLED ANDROID WATCH $2.1M ON KICKSTARTER RAISED $72M FROM VC BEFORE AIRBLOCK BY MAKEBLOCK MODULAR DRONE $830,000 ON KICKSTARTER LAUNCHED 6 PRODUCTSOMNICHARGE AC/DC & USB CHARGER $3.2M ON INDIEGOGO ALPHA 2 BY UBTECH SMART FAMILY ROBOT $1.4M ON INDIEGOGO RAISED $20M FROM VC BEFORE CHINESESTARTUPS CROWDFUNDABROAD
- 221. CHINA LEADSIN VRARCADES VR ARCADES 2016: 35,000 VR ARCADES OPENED 2017: 12,000 STILL OPERATING VERY FEW TURN A PROFIT VR HEADSETS 2016: >200 FIRMS PRODUCING HEADSETS 2017: <20 FIRMS STILL FUNCTIONING (SOURCE: IHEIMA, FEB ’17) BUT IT’S HARDLY GOOD BUSINESS HAX | HARDWARE TRENDS 2017 | PAGE 221
- 222. NEXTGLOBALLEADERS “BORN GLOBAL” STARTUPS ARE COMING INSTA360 NINEBOT MAKEBLOCK DJI UBTECH For innovation, China Today is like Japan in the 80’s” SEAN O’SULLIVAN, FOUNDER, SOSV“ HAX | HARDWARE TRENDS 2017 | PAGE 222
- 223. SONICAM 360 4K CAMERA WITH 360 HD SOUND (64 MICROPHONES) ELEPHANT ROBOTICS LOW-COST ROBOT ARM WITH COMPUTER VISION MOBVOI CHINESE-FOCUSED VOICE A.I. CUTTING-EDGE CHINESESTARTUPS EMERGE HAX | HARDWARE TRENDS 2017 | PAGE 223
- 224. HAX | HARDWARE TRENDS 2017 | PAGE 224 BUYING INNOVATION CHINESE APPLIANCE MAKER MIDEA BOUGHT GERMANY’S KUKA FOR US$4B HAX | HARDWARE TRENDS 2017 | PAGE 224
- 225. HAX | HARDWARE TRENDS 2017 | PAGE 225 BUYING DESIGN PHILIPPE STARCK DESIGNED THE MI MAX HAX | HARDWARE TRENDS 2017 | PAGE 225
- 226. ATTRACTIVE OPTIONS FOR HARDWARE STARTUPS LATESTAGE FUNDING ALTERNATIVES 07/ HAX | HARDWARE TRENDS 2017 | PAGE 226HAX | HARDWARE TRENDS 2017 | PAGE 226
- 227. VENTURE CAPITAL IS NOT THE ONLY OPTION HARDWARE ISATTRACTIVE TOPUBLICMARKETS VCS STILL CAUTIOUS ON HARDWARE HARDWARE HAS ADVANTAGE OF REVENUE 01/ 02/ 03/ 04/ GROWTH AND PROFIT ATTRACT TRADITIONAL INVESTORS PUBLIC MARKETS & NEW FUNDING OPTIONS ARE OPEN TO HARDWARE HAX | HARDWARE TRENDS 2017 | PAGE 227HAX | HARDWARE TRENDS 2017 | PAGE 227
- 228. MICRO-CAPS AS FIRST STEP TO UNICORNHOOD? TRADITIONAL IPO NASDAQ OR OTHER EXCHANGES UP-LISTING INCUBATE ON SMALLER EXCHANGES EQUITY CROWDFUNDING “MINI-IPO” HYBRID IPO COMBINING WALL STREET & MAIN STREET REVERSE MERGER PUBLIC SHELLS & OTHERS ICO THE NEXT FRONTIER? 01/ 02/ 03/ 04/ 05/ 06/ ALTERNATIVESTO VCFUNDINGGAIN POPULARITY HAX | HARDWARE TRENDS 2017 | PAGE 228
- 229. B2BHARDWARE STARTUPSNEED CREDIBILITY TOGROW To grow in the enterprise sector it can be essential to be public. When a contract is $1 million it is not a joke anymore: clients make reference calls.” CYRIL EBERSWEILER FOUNDER, HAX HAX | HARDWARE TRENDS 2017 | PAGE 229
- 230. FORKLIFT ROBOTS EURONEXT IPO JUN 2017 2016 SALES: $5.9M RAISED FROM VC: $11.2M RAISED FROM IPO: $45M MARKET CAP (IPO): $122M IPO SMALLER EXCHANGES WELCOME STARTUPS UNDERWATER DRONES ASX IPO APR 2017 2016 SALES: $800,000 RAISED FROM IPO: $5.5M MARKET CAP (IPO): $21M TIMING, STORY, PROMOTION, FIT WITH THE EXCHANGE ALL MATTER TO SUCCESS HAX | HARDWARE TRENDS 2017 | PAGE 230
- 231. HAX | HARDWARE TRENDS 2017 | PAGE 231 CYBERDYNE TOKYO STOCK EXCHANGE 2016 SALES: $15M 2016 LOSS: $7M MARKET CAP: $2.9B = 190X SALES FITWITH EXCHANGE HAX | HARDWARE TRENDS 2017 | PAGE 231
- 232. FROM ETC TO NASDAQ RAISED $20M ON OTC (2014) RAISED $11.7M ON NASDAQ (2015) PROCESS TO UP-LIST WAS 3 MONTHS ONLY UP-LISTING EKSO BIONICS HAX | HARDWARE TRENDS 2017 | PAGE 232
- 233. JOBS ACT REGULATION A+ STARTED JUNE 2015 RAISE UP TO $50M FROM THE PUBLIC KNIGHTSCOPE SECURITY ROBOTS RAISING $20M $80M PRE-MONEY MINI-IPO HAX | HARDWARE TRENDS 2017 | PAGE 233
- 234. HYBRID IPO FIRST REG A+ IPO ON NYSE (JUN 2017) MYOMO MEDICAL ROBOTICS RAISED FROM IPO: $4M PRE-MONEY: $35M REVENUE: ~$1M WALLSTREET MEETS MAINSTREET HAX | HARDWARE TRENDS 2017 | PAGE 234
- 235. HAX | HARDWARE TRENDS 2017 | PAGE 235 WITH FUNDRAISE OPTION BORQS - IOT DEVICES & SOLUTIONS PREPARING NASDAQ MERGER IN 2017 FASTBRICKS ROBOTICS BRICK-LAYING CONSTRUCTION ROBOT MERGED ON ASX IN 2015 RAISED AU$5.75M MARKET CAP: AU$92M REVERSE MERGER FASTER (4 MONTHS VS. 6~12) CHEAPER (OFTEN < $500K) KEEP GREATER OWNERSHIP
- 236. ICO - INITIAL COIN OFFERING NEXTSTEPAFTERCROWDFUNDING? FITWITHHARDWAREUNCLEARYET HAX | HARDWARE TRENDS 2017 | PAGE 236
- 237. WORLD’S MOST ACTIVE EARLY STAGE INVESTOR IN HARDWARE ABOUTSOSV&HAX HAX | HARDWARE TRENDS 2017 | PAGE 237
- 238. 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 776.65.8 576.65 №1 EARLY STAGE INVESTOR №1 FEMALE FOUNDERS №1 CROWDFUNDING№1 IOT №2 SEED INVESTOR GLOBALLY HAX | HARDWARE TRENDS 2017 | PAGE 238
- 239. 70% 30% HARDWARE LIFE SCIENCES FOODSOCIAL & MOBILE INVESTEDACROSS4DEEPTHEMES HAX | HARDWARE TRENDS 2017 | PAGE 239
- 240. $150M SOSV FUND III $300M ASSETS UNDER MANAGEMENT Q12018 FIRST CLOSE FOR FUND IV HAX | HARDWARE TRENDS 2017 | PAGE 240
- 241. HAX | HARDWARE TRENDS 2017 | PAGE 241 68 GROWTH STAGE 155 SEED STAGE HAX | HARDWARE TRENDS 2017 | PAGE 241
- 242. HAX | HARDWARE TRENDS 2017 | PAGE 242 INDUSTRIAL CONSUMER HEALTH ENTERPRISE 10 20 30 40 2012 2013 2014 2015 2016 HAXSEED INVESTMENTS PERYEAR HAX | HARDWARE TRENDS 2017 | PAGE 242
- 243. WWW.SLIDESHARE.COM/HAXCO MORE HAX REPORTS
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