Hayden Sutherland

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Senior digital & e-Business strategy and delivery consultant with extensive experience in leading multi-channel, eCommerce and online marketing teams. Now living in Glasgow Scotland. Award winning programme manager, able to: create new opportunities, transform businesses and help them achieve digital success across both B2C and B2B markets. Specialist in building and optimising online functions in both agency and client-side situations; particularly in the Financial Services, FMCG/Fashion and travel & tourism sectors. Cited as one of the “Seven E-Commerce Consultants you need to know” http://bit.ly/iQjY2R Cited by Vogue UK as one of the 2012 Online Fashion 100: http://

ecommerce interoperability maas opentransport social media website smart data api mobility as a service transport openstandards marketing content optimisation strategy digital interface ideal practice best corporate blogging innovation rails big data scotland standards integration transportation open data open standards open transport mobility social media strategy edinburgh tourism etag opportunities smot aida zmot influence fmot search engine optimization analytics digital mark copywriting content marketing content strategy web content online ma pr thinking planning agile framework travel and tourism financial services channels facebook display advertising ppc media multi-channel social business conversion rate customer service interaction customer cost to serve technology

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Twitter for PR (Public Relations)

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What The F**K is Social Media?

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Fallon Brainfood: The Social 10

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Media 2.0 (Presented Dublin, IFRA)

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Edelman Trust Barometer 2008

Media '08 - Presentation by Kevin Anderson

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