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1. REMOVE SURPRISES Test equipment,
slides, video, and sound Stand on stage, get comfortable Plan location of: notes, laptop, water, props [Pro Tip: create a check list on your phone] A bit of preparation will save many embarrassing moments:
2. WARM UP THE CROWD
2 weeks before, interview 3-5 delegates (you gain insights, they spread the word) arrive early. Meet more delegates. [Pro Tip: don’t talk about yourself - ask questions] eat with delegates (not at the VIP table) and remember their names Audiences respond better if they know and trust you.
3. DELIVER SERVICE Ask yourself:
is my primary intention to: teach, motivate, inspire, or entertain? what is one idea, lesson, or insight they must have 24 hours from now? how do I want them to feel at the end? Don’t think ‘this is a message I must communicate,’ instead think ‘People will love knowing about this!’ Kelly Stoetzel, TED Talks conference programmer
4. DROP 50% OF YOUR
SLIDES You are the message—slides are reference points to accent your message: make bullets brief (don’t repeat your message) avoid fancy animations, unrelated video clips, crazy fonts, and unreadable graphs capture the essence of your point - use large, original, clear images "If everything is important, then nothing is important." Garr Reynolds, author, Presentation Zen
5. USE STORIES TO TEACH
Wrap your lesson in a unique, memorable story and you’ll have raving fans (even years later).
Bridge - connect from last
point to new topic Story - short, relevant, original (ideally funny) Lesson - draw a relevant lesson from the story Application - explain how this relates to their work/life/relationships [Pro Tip: describe 2-3 speciﬁc ways they can use this solution now] 5. USE STORIES TO TEACH Wrap your lesson in a unique, memorable story and you’ll have raving fans (even years later). Use this formula:
6. KILL THE OPENING &
CLOSE People remember the ﬁrst few minutes (primacy) and the last few minutes (recency) - so make them outstanding!
jump right into a rehearsed
story describe a problem you know they have tell them you’ve been there, fought the battle, found a solution, and came to share never, ever rush the close. [Pro Tip: have a drop- dead start time for your close] close with: summary, motivation (personal story is best), and call-to-action 6. KILL THE OPENING & CLOSE People remember the ﬁrst few minutes (primacy) and the last few minutes (recency)
7. DON’T WASTE THEIR TIME
A good, short speech (Lincoln’s 1863 address at Gettysburg was only 2 minutes) is more memorable and valued over a boring dissertation.
don’t say you’re excited to
be there don’t ﬁddle with your notes, water, remote, microphone, or laptop don’t talk about your taxi ride, hotel, or ﬂight there [Pro Tip: the more your life appears different, the less they trust you] 7. DON’T WASTE THEIR TIME
Step forward to make a
point Raise your hands to get their attention If telling a story, deliver the lines of each character from a different location. [Pro Tip: Move to their right when talking about the future, to their left is the past] 9. MOVE ON PURPOSEUse movement on stage to hold audience attention and accent your message.
Here’s a secret: audiences want
you to succeed, so step up and take charge: use power poses (standing with hands on hips and feet spread, like Wonder Woman or Super Man) for two minutes before stepping on stage stay anchored when making a point smile (it’s contagious) “When you’re smiling, the whole world smiles with you.” Louis Armstrong 10. BE POWERFUL
11. TRAIN YOUR AUDIENCETeach your
audience to respond during your speech and they’re more likely to: enrol in a program, buy your book, or even give a standing ovation.
! talk with their neighbour
solve a problem journal a new insight or goal play a learning game stand and move 11. TRAIN YOUR AUDIENCE About every 15-20 minutes have them:
Photo Credits:! Woman on cover
- www.ﬂickr.com/photos/jodiwomack/6244142545 Man preparing room - www.ﬂickr.com/photos/cdharrison/173418523 Empty auditorium - www.ﬂickr.com/photos/29143375@N05/5204035441 Man taking notes - www.ﬂickr.com/photos/ofﬁcialgdc/4897239430 Sally Hogshead at SMMW - www.ﬂickr.com/photos/toprankblog/8649764608 Empty stage with chair - www.ﬂickr.com/photos/batmoo/3734837951 Audience - www.ﬂickr.com/photos/salman2000/546893319 Man in white jacket - www.ﬂickr.com/photos/ofﬁcialgdc/4896724713 Man with arms raised - www.ﬂickr.com/photos/rsaa/5447663675 Martin Luther King - www.ﬂickr.com/photos/e-strategycom/1054179588 Ladies talking at conference - www.ﬂickr.com/photos/msc-tamu/13767702344 Closing “and enjoy the ride” - www.ﬂickr.com/photos/boellstiftung/14456432422 ! !