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Why is digitization of your small or mid-sized business important?
This identifies seven drivers and seven steps for small and mid-market organizations to transform their business to lower costs, implement better operational controls, and offer more competitive prices to eliminate the risk of digital disruption.
Customers have been spoiled. Thanks to companies such as Amazon, Airbnb, Dropbox, Netflix, and Uber they now expect every organization to deliver products swiftly, with a seamless user experience.
As a result, customers want to buy a phone from their telecommunications provider and have it activated and set up immediately out of the box. They expect to log in to an auto insurance website and get a quote and quickly compare against other providers before they buy. They want to submit an application, get a decision within minutes and obtain a digital proof of insurance instantly once they purchase a plan. They want to easily find the nearest pizza delivery service, order online, and get status of their order once they purchase.
Many traditional businesses can’t meet these expectations. As a result, newer digital businesses can enter and disrupt the market through rapid delivery of digital products combined with advanced algorithms and make smarter decisions faster based on full access to information.
Ask us how we can help you prime your business for a digital world.
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