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Effective Marketing Techniques That Work - Business Ignite

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Thanks everyone that attended the Business Ignite meetup at Launch Workplaces in Tysons and Gaithersburg.

Effective Marketing Techniques That Work
Marketing is probably one of the most difficult, yet necessary, aspects of any business. It's often critical to the survival of a company, yet so few business owners or entrepreneurs understand how to plan and implement effective marketing techniques for their companies.

Join Hector Del Castillo as he hosts an information session to discuss the benefits and core skills you will acquire by attending an upcoming workshop to learn effective marketing techniques for small businesses and startups.

This session provides business owners tips to help increase brand awareness, drive more traffic to your website, and gain new customers.

Learn why Marketing is the new Sales for many tech small businesses and startups.

Workshop: Powerful Marketing Techniques To Grow Your Business
Thursday, August 20th, 6 to 9 p.m.
Launch Workplaces - Tysons
Learn More:

Workshop: Building Your Own Business Plan
Saturday, August 29th, 9 a.m. to 1 p.m.
Launch Workplaces - Tysons
Learn More:

Business Ignite Series: Creating Your Own Personal Brand
Tuesday, September 1, 7 - 8:30 p.m.
Launch Workplaces - Tysons
Learn More:

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Effective Marketing Techniques That Work - Business Ignite

  1. 1. Sponsors
  2. 2. Learn  Connect  Build A collaborative community where members connect with experts to learn and build the next big thing together. Join us!
  3. 3. A thought-provoking series for business owners, executives, managers and leaders of small and mid- market businesses to ignite growth in the DMV area.
  4. 4. Upcoming Activities Free Co-Working Days Mondays through Fridays, LaunchWorkplaces -Tysons Tuesdays andThursdays, LaunchWorkplaces - Gaithersburg Connect with entrepreneurs, share ideas and equipment, and learn from experts to keep your business on the right track. RSVP: 1-on-1 Office Hours Tuesday,Aug 25h, Startup Central Campus, Gaithersburg Thursday,Aug 27th, Startup Central Campus,Tysons Set up a 30-minute appointment to discuss options to overcome your specific business challenges. Send email with your contact information, company name and preferred meeting time. Startup DNA Thursday, Sep 17th, Launch Workplaces -Tysons Join session filled with demos + anatomy of successful startups and small businesses in the DMV area where founders share their stories and lessons learned. RSVP: Contact Hector Del Castillo at if you have any questions.
  5. 5. CraftingYour Own Personal Brand Join session to discuss the benefits of crafting your own personal brand to grow your consulting business. Tuesday, September 1st, 7:00 to 8:30 p.m. Launch Workplaces -Tysons RSVP:
  6. 6. Business Ignite Workshop: Powerful MarketingTechniquesThat Work A workshop to understand how to implement powerful marketing techniques to grow your business. Thursday, August 20th, 6:00 to 9:00 p.m. LaunchWorkplaces –Tysons,VA Learn more:
  7. 7. Business Ignite Workshop: CreatingYour Own Business Plan A workshop to that walks you through the steps to create or improve your own business plan. Saturday, August 29th, 9:00 a.m. to 1:00 p.m. LaunchWorkplaces –Tysons,VA Learn more:
  8. 8. Agenda 6:30 – 7:00 - Check-In/Networking 7:00 – 7:10 - Introduction / Announcements 7:10 – 8:00 - Program and Q&A 8:00 – 8:30 - Wrap Up / Networking
  9. 9. Follow: @hmdelcastillo Use: #BizIgnite #PowerfulMarketing Tweet!
  10. 10. What We Will Discuss • Why Effective Marketing Is Crucial • Why Register In Upcoming Workshop • Keys to Implementing Effective Marketing Techniques • Q & A
  11. 11. Do you have a marketing plan for your business?
  13. 13. Simplifies Your Message
  14. 14. Establishes Brand Exposure
  15. 15. Improves Lead Quality
  16. 16. Converts Contacts to Prospects
  17. 17. Turns Users to Buyers
  18. 18. Marketing is the new Sales
  20. 20. Powerful MarketingTechniquesTo GrowYour Business A workshop to understand how to implement powerful marketing techniques to grow your business. Thursday, August 20th, 6:00 to 9:00 p.m. LaunchWorkplaces -Tysons Register:
  21. 21. What You Will Learn • Develop the right marketing strategy for your business • Apply rigorous data-driven approaches to optimize your marketing campaigns • Establish brand exposure and strong positioning through marketing activities • Use outbound and inbound marketing to acquire and engage new customers • Identify viable options to turn prospects into buyers
  22. 22. Learning Objectives • Understand the steps to implement a marketing and sales funnel process • Plan and estimate various marketing activities • Identify activities that will significantly increase leads
  23. 23. Marketing & Sales Funnel Prospects Leads Suspects Prospective customers who have heard about you. Prospective customers who you have contacted. Leads who have requested information or demo. People that have bought your product. Customers
  24. 24. Marketing Activities Inbound Marketing • Advertising • Direct mail • Email marketing • Telemarketing • Content creation • Video/Podcasts • Social media • Website • Conferences • Tradeshows • Seminars/Workshops • Demos Outbound Marketing
  26. 26. Set Measurable Goals pecificS easurableM ttainableA ealisticR imelyT
  27. 27. Know Your Target Market Why buy? What to buy? What price? How often? Target Customer
  28. 28. Define Your Value Proposition Customers Your BusinessCollaborators Unique Value Proposition Source: Alexander Chernev, Strategic Marketing Management, 2012, 6th Edition
  29. 29. How you see yourself How others see you Your expertise Your outcomes Your Brand Expose Your Brand
  30. 30. Test Your Message Content Channels Target Prospects
  31. 31. Network to prospect
  32. 32. Share your knowledge
  33. 33. Support a cause
  34. 34. Measure
  35. 35. Key Takeaways • Set measurable goals1 • Know your target market2 • Define your value proposition3 • Expose your brand4 • Test your message5 • Network to prospect6 • Support a cause7 • Share your knowledge8 • Measure success9
  36. 36. .@LaunchWorkplace I had a blast at #BizIgnite #PowerfulMarketing for #SmallBiz @Meetup w/ @hmdelcastillo Tweet The Following
  37. 37. Thank You! Hector Del Castillo Startup Central Co-Founder @hmdelcastillo