Life's too short to waste time searching for a technical cofounder. Learn how you can validate the problem your'e solving, who you're solving it for, and the solution customers are willing to pay for before you've ever built the product. Takeaways • How to run experiments to validate the problem you're solving • How to deliver your product as a service and find paying customers • How to maximize your learning and mitigate risk • How to optimize your product before you've ever built it

2. Sponsors

3. Agenda
6:30 – 7:00 - Check-In/Networking
7:00 – 7:10 - Introduction
7:10 – 7:55 - “How To Build a Tech Startup
Without a Technical Co-Founder,”
Kristian Bouw
7:55 – 8:15 - Q&A / Discussion
8:15 – 8:30 - Wrap Up

4. Follow: @lstartupcentral
@LaunchWorkplace
@NotionTheory
Use: #StartupIgniter
Tweet!

5. Participate and Win!
Drop your business card in the bowl
for a chance to win door prizes.
Must be present to win.

6. Tonight’s Guest
Kristian Bouw
President, Notion Theory
@NotionTheory
kristian@notiontheory.com
www.notiontheory.com

7. How to build your startup
Presented By:
kristianbouw
without a tech cofounder
team@notiontheory.com @notiontheory www.notiontheory.com

8. 2X Startup
Founder
I help startups build
and launch their
products in just 4 weeks
through NotionTheory.

9. The Entrepreneurial Epidemic
where are all the tech cofounders?

10. Been there, failed that.

11. The hardest part of
building a company
isn’t the tech.

12. Identify a problem worth solving
Find customers who have the pain point
Uncover the solution they’re willing to pay for
The hard stuff

13. so….what now?

14. Challenge
your assumptions

15. You have to validate you’re
targeting a problem worth solving
You then have to validate there are even
customers in need of a solution
Then you have to validate a solution
they’re willing to pay for

16. Lean is a
commonsensical approach
to building your startup

17. Make sure people want to buy your shit before you
build it.
Making an assumption about the problem, the market,
or your product? Test it.
Have 20,000 app downloads? Cool story bro. How
many created an account? Took an action in your app?
Returned and used it more than once?
Lean says…

18. Lean is a process for validating (or
invalidating) your assumptions as
quickly as possible to understand
and deliver a product customers
are willing to pay for.

19. You can’t fail with Lean
(if you’re doing it right)

21. “I believe [customer] has a problem with [problem]”
begin with…

22. the smallest solution that
delivers tangible value
to the customer
Minimum Viable Product

23. What MVPs can you
build to validate
your product?

24. Pitch MVP
1

25. Landing Page MVP
2

26. Landing Page Builders2
Instapage
Unbounce
Launchrock
LeadPages

27. CrazyEgg
SumoMe
Landing Page Analytics2
Heat Maps General Analytics
Google Analytics
Mixpanel Metrics
Kissmetrics

28. Wireframe MVP
3

29. Wireframe Applications3
Balsamiq
UXPin
Mockflow
Moqups

30. Clickable Prototype
MVP
4
Here's an example

31. Clickable Prototype Services4
Invision
Marvel
Proto.io

32. Concierge MVP
5

33. The concierge
MVP exception

34. The not-so-obvious reason
for validating before you build

35. Leverage

36. Where Lean steps aside
Problem /
Solution
Product /
Market
Scale &
Grow

38. team@notiontheory.com @notiontheory www.notiontheory.com
Say hello?
@kristianbouw kristian@notiontheory.com

39. Build-Measure-Learn Graphic
http://blog.juntoo.co/wp-content/uploads/2014/10/Learn-Build-Measure.png
Lean Startup Logo
https://cdn.evbuc.com/eventlogos/25788011/lsclogo2013.png

40. Q & A
Kristian Bouw
President, Notion Theory
@NotionTheory
kristian@notiontheory.com
www.notiontheory.com

41. Turn your ideas into a great business!
Build A Winning Business
Model Deep Dive
Thursday,April 16th
6-9 p.m.
Launch Workplaces
Gaithersburg, MD
Space is limited. Register now!
http://bit.ly/bmdeepdive

42. Upcoming Activities
Mentor Program Series:“Startup Funding”
Monday, April 13th, LaunchWorkplaces, Gaithersburg, MD
RSVP: http://bit.ly/1br0Yzo
1-on-1Business Office Hours
Thursday, April 16th, LaunchWorkplaces, Gaithersburg, MD
RSVP: http://bit.ly/1GQlbdx
Potomac Piranhas™ Hackathon
Thursday,April 23rd,World Resources Institute, DC
Use promo code: SC423. Register: http://bit.ly/pphackathon
Reducing the Risk of Data Breach for Small
Businesses
Tuesday,April 28th, LaunchWorkplaces, Gaithersburg, MD
RSVP: http://ow.ly/LppfH
Follow the short links for more information.

43. Thank You!
Stay tuned for upcoming activities. Join Startups
Central on Meetup to keep up to date.
Learn more here:
http://www.meetup.com/startupscentral/