Thanks everyone that attended this session. I look forward to seeing you again soon. Event: PMI Montgomery County Chapter Project Showcase Title: Marketing the Project Management Day of Service (PMDoS) Description: http://bit.ly/pmimcps902 Slideware: http://bit.ly/pmimc902 Ever wonder what happens when marketing meets project management? Many marketing experts fail to recognize the value of project management because they consider it a function best suited to product development, manufacturing, or as a useful tool to meet web development needs. Most marketers resist the idea of adopting project management methodologies in marketing activities. As a result, most organizations that attempt to gauge the effectiveness of marketing activities struggle to implement the right metrics to measure success. This session focuses on marketing efforts performed for the Project Management Day of Service (PMDoS) to illustrate how to implement powerful marketing techniques. Join Hector Del Castillo in a discussion of the value of integrating project management principles within a marketing department to implement marketing techniques that work. Why You Should Attend • Learn what happens when marketing meet project management • Obtain tips to implement effective marketing techniques • Know how these were used to make the Project Management Day of Service (PMDoS) effort a huge success This session is for anyone who wants to learn tips to plan and implement successful marketing activities that achieve positive results. Interested in bringing this discussion to your organization? Contact Hector to set up a brief call. About Project Management Day of Service The Project Management Day of Service is a community outreach effort that provides pro bono project management services to charitable nonprofit organizations on Martin Luther King Day, a national day of service. Visit: pmdos.org Follow: @PMDoS16 Like: bit.ly/fbpmdos About Hector Del Castillo Hector Del Castillo works with executives and entrepreneurs to transform ideas into a great business. He’s passionate about building and marketing products customers love. Connect with Hector and ask him how he can help keep your business on the right track. Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo Browse: www.hmdelcastillo.com

1. © 2015 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com
Hector Del Castillo
www.hmdelcastillo.com
This presentation may contain copyright material owned by other authors. I have made an attempt to make
proper attributions. If you feel that I have failed to do so, I would greatly appreciate it if you contact me
directly so I can attempt to correct the matter.

2. © 2015 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com
Thanks everyone that attended this discussion. It was an honor
to lead this discussion.
If you like this content, be sure to like it in Slideshare and share it
with others.
Interested in bringing this topic to your community?
Contact me and let me show you how I can help you.

3. Special Thanks

4. Agenda
5:00 – 5:30 - Check-In/Networking
5:30 – 6:10 - Discussion and Q&A
6:10 – 6:15 - Wrap Up

5. I’m excited to attend the #Marketing @PMDoS16
#PMI #MoCo #ProjectManagement Showcase w/
@hmdelcastillo http://bit.ly/pmdos902
Tweet The Following

6. What We Will Discuss
• Why Effective Marketing Is Crucial
• Keys to Implementing Effective Marketing Techniques
• Q & A

7. What happens when Marketing
meets Project Management?

8. WHY EFFECTIVE MARKETING IS CRUCIAL

9. Simplifies Your Message

10. Establishes Brand Exposure

11. Improves Lead Quality

12. Converts Contacts to Prospects

13. Turns Users to Buyers

14. Marketing is the new Sales

15. KEYS TO IMPLEMENTING MARKETING
TECHNIQUES THAT WORK

16. Set Measurable Goals
pecificS
easurableM
ttainableA
ealisticR
imelyT

17. Know Your Target Market
Why buy?
What to buy?
What price?
How often?
Target Customer

18. Define Your Unique Value Proposition
Customers
Your BusinessCollaborators
Unique Value
Proposition
Source: Alexander Chernev, Strategic Marketing Management, 2012, 6th Edition

19. How you see
yourself
How others
see you
Your expertise Your outcomes
Your
Brand
Expose Your Brand

20. Test Your Message
Content Channels
Target
Prospects

21. Network to prospect

22. Share your knowledge

23. Support a compelling cause

24. Measure

25. Case Study
A community outreach event of unprecedented scale providing pro bono
Project Management services to community-serving nonprofits.
Come make history with us!
• Collaborative effort between 5 PMI chapters
• Partnered with Taproot Foundation
• All contributions went to a 501(c)(3) organization
• 92 NPOs, 450+ volunteers, acquired 15 sponsors and donors, raised
$65,000+ within 4 months

26. Key Takeaways
• Set measurable goals1
• Know your target market2
• Define your value proposition3
• Expose your brand4
• Test your message5
• Network to prospect6
• Support a cause7
• Share your knowledge8
• Measure success9

27. Questions?
Make a difference in our community!
Contact: volunteers@pmdos.org
Browse: http://pmdos.org Follow: @PMDoS16 Like: http://bit.ly/fbpmdos

28. Business Ignite Workshop:
Powerful MarketingTechniquesThat Work
A workshop to understand how to implement powerful marketing techniques to grow your
business.
Saturday, September 19th, 9:00 a.m. – 1 p.m.
LaunchWorkplaces –Tysons,VA
Learn more: http://bit.ly/pmktg815

29. CreatingYour Own Business
Plan Challenge
A group challenge to craft a justifiable business plan to
successfully fund or pivot your business.
Sep 11th – Oct 2nd, 2015
Powered by MakeMe
Learn more: http://bit.ly/bizigntbpc915

30. CraftingYour Own Personal Brand
Challenge
A group challenge that walks you step-by-step to craft or
improve your own personal brand.
Sep 11th – Oct 2nd, 2015
Powered by MakeMe
Learn more: http://bit.ly/bizigntpbc915

31. I had a blast at the #Marketing #PMDoS16
@PMInstitute #MoCo Project Showcase w/
@hmdelcastillo http://bit.ly/pmdosps902
Tweet The Following

32. © 2015 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com
Thank You!
Hector Del Castillo, CPM, CPMM
PMDoS Marketing Director
linkd.in/hdelcastillo
@hmdelcastillo
hector.delcastillo@pmdos.org