Startup DNA is a new company that aims to help entrepreneurs and startups by providing genetic testing services tailored for their needs. The company will offer tests that screen for traits and conditions relevant to being an entrepreneur, such as risk tolerance, creativity, persistence and resilience. By understanding one's genetic predispositions, startup founders hope to gain self-awareness that helps them build stronger, more self-aware teams and avoid potential pitfalls in their ventures.

1. Startup DNA