MIT Enterprise Forum DC Mentor Series Event
Refraction, Reston, VA
The ability to create profitable products is vital for companies that want to remain competitive. Doing this in a consistent way requires a deep understanding of customer needs and wants, the competitive environment, and the nature of the market. Companies with the best track record of consistently creating successful products have adopted the role of product management.
Hector Del Castillo discusses why it’s important for companies to establish a product management process and build high-performing cross-functional product teams to create a competitive advantage by consistently making great products that customers demand.
• Why implementing a product management process is critical.
• Understand the difference between product management and product development.
• Identify the greatest obstacles to successful products.
• Know key factors that play a critical role in developing successful products.
About Hector Del Castillo
Hector is a Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®). He earned M.S. degrees in Electrical Engineering from the University of California at Santa Barbara and the University of Texas at El Paso and a Bachelor’s Degree in Electrical Engineering from the University of Texas at El Paso.
Hector helps founders, entrepreneurs, inventors, makers, investors, business leaders and community leaders connect, share, and learn from each other to create products customers love.
Connect with Hector: http://linkd.in/hdelcastillo.
Business Model Deep Dive
March 31st, 2015 – Refraction, Reston, VA
Certified Product Manager® Prep Course
April 20-21, 2015 – Teqcorner, McLean, VA
Certified Product Marketing Manager® Prep Course
April 22-23, 2015 – Teqcorner, McLean, VA
Startups Central: 1-on-1 Business Planning Session, Tuesday, March 10th, Teqcorner, McLean
Set up a 30-minute appointment to discuss options to overcome your specific business challenges. RSVP: http://bit.ly/1KQIO6x.
Startups Central: Small Biz Round Table: “Acquiring Customers”, Tuesday, March 17th, Launch Workplaces, Gaithersburg
Join discussion regarding options for acquiring and retaining customers.
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