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The Product Manager Pathfinder: Building and
                          Managing High Performing Product Managers
Introduction
Product Management is a critical function for product-driven organizations that want to create a
sustainable competitive advantage. A recent CBS news report showed that Product Management is
now recognized as the fourth most important corporate job in the U.S., with only CEOs, Executive
Management and General Managers higher on the list. In my experience, companies often confuse
and misuse Product Management. These companies risk building products that customers don't
want, adopting the wrong strategy, or implementing ineffective marketing approaches. A recent study
of experienced product managers from different companies and industries identified common
challenges impacting their effectiveness and productivity.
This session will help you build and manage a product management team. We will also discuss ways
to empower your product management team to lead high performance products teams. This session
is for product team professionals who want to accelerate their career, obtain a promotion, or find a job
opportunity.


1. Adopt _______ to _________ the 4. Provide expert __________ and
   function                          __________.

2. Set a compelling ________ as a                      5. Specify ______ clarity and allow
   ______.                                                task __________.

3. ________ an enabling ________.


Connect with me for information about AIPMM membership or training courses in your area.
Let me know how I can help you accelerate your career, connect with others, or create and
implement a product and innovation strategy and process successfully to grow your technology-
based business using a sustainable approach.


                     Hector Del Castillo, PMP, CPM, CPMM
                     Transforming products to profit for technology-based organizations.TM
                     Product Marketing Director
                     Association of International Product Marketing and Management (AIPMM)
                     Contact: hmdelcastillo@aipmm.com Connect: linkd.in/hectordelcastillo
                     Follow: @hmdelcastillo                Browse: www.aipmm.com




                                    © 2013, AIPMM, All Rights Reserved.
Upcoming Events
Announcements
Newsletter
http://www.aipmm.com/subscribe
Upcoming Webcasts
http://bit.ly/AIPMMWebcasts
Join AIPMM
With members in 65 countries, AIPMM is the world’s
largest association focused on connecting product team
professionals with each other and providing educational
opportunities and tools to boost your productivity.
Become an AIPMM member: http://bit.ly/JoinAIPMM.


Certified Innovation Leader (CIL®) Prep Course               Creating Value Through Collaboration (16 PDUs)
(16 PDUs)
This course arms you with the knowledge and skills This course is designed by Lee Lambert of the Lambert
required to lead innovation efforts in your company, Consulting Group and Greg Geracie of Actuation
creating a culture of effective innovation throughout the Consulting.
entire lifecycle.
                                                              This course teaches project managers what to expect from
The last two hours of the second day will be an product management and vice versa, how to discover blind
administration of the Certified Innovation Leader (CIL®) spots and risks within the product development process,
certification exam, which can give you an additional and how to change the critical product management
credential in your field. This course also offers 16 PDUs for relationship from a collision course to a powerful
PMI® certified Project Management Professionals (PMP®). partnership. This course offers 16 PDUs for PMI® certified
This course offers 16 PDUs for PMI® certified Project Project Management Professionals (PMP®).
Management Professionals (PMP®).
                                                              This course is designed for experienced project managers,
Price includes the Certified Innovation Leader (CIL®) program managers, technology managers, business
certification exam fee ($395 value) and a premium AIPMM analysts, and other experienced cross-functional managers
membership ($175 value).                                      who want to expand their ability to create value through
                                                              collaboration in the product development process and
                                                              drive improved outcomes.
Mar 5-6, 2013, Teqcorner, McLean, VA          Mar 7-8, 2013, Teqcorner, McLean, VA
Price: $1,697                                 Price: $997
Promo: $1,597 (Save $100) Must use promo code Promo: $947 (Save $50) Must use promo code 50PMC132
100PMC131 and register by Mar 1st.            and register by Mar 1st.
For information: http://bit.ly/CILCourse                     For information: http://bit.ly/CVCourse




                                           © 2013, AIPMM, All Rights Reserved.

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Building & Managing High Performing Product Managers - ProductCamp Austin 10 Session Worksheet

  • 1. The Product Manager Pathfinder: Building and Managing High Performing Product Managers Introduction Product Management is a critical function for product-driven organizations that want to create a sustainable competitive advantage. A recent CBS news report showed that Product Management is now recognized as the fourth most important corporate job in the U.S., with only CEOs, Executive Management and General Managers higher on the list. In my experience, companies often confuse and misuse Product Management. These companies risk building products that customers don't want, adopting the wrong strategy, or implementing ineffective marketing approaches. A recent study of experienced product managers from different companies and industries identified common challenges impacting their effectiveness and productivity. This session will help you build and manage a product management team. We will also discuss ways to empower your product management team to lead high performance products teams. This session is for product team professionals who want to accelerate their career, obtain a promotion, or find a job opportunity. 1. Adopt _______ to _________ the 4. Provide expert __________ and function __________. 2. Set a compelling ________ as a 5. Specify ______ clarity and allow ______. task __________. 3. ________ an enabling ________. Connect with me for information about AIPMM membership or training courses in your area. Let me know how I can help you accelerate your career, connect with others, or create and implement a product and innovation strategy and process successfully to grow your technology- based business using a sustainable approach. Hector Del Castillo, PMP, CPM, CPMM Transforming products to profit for technology-based organizations.TM Product Marketing Director Association of International Product Marketing and Management (AIPMM) Contact: hmdelcastillo@aipmm.com Connect: linkd.in/hectordelcastillo Follow: @hmdelcastillo Browse: www.aipmm.com © 2013, AIPMM, All Rights Reserved.
  • 2. Upcoming Events Announcements Newsletter http://www.aipmm.com/subscribe Upcoming Webcasts http://bit.ly/AIPMMWebcasts Join AIPMM With members in 65 countries, AIPMM is the world’s largest association focused on connecting product team professionals with each other and providing educational opportunities and tools to boost your productivity. Become an AIPMM member: http://bit.ly/JoinAIPMM. Certified Innovation Leader (CIL®) Prep Course Creating Value Through Collaboration (16 PDUs) (16 PDUs) This course arms you with the knowledge and skills This course is designed by Lee Lambert of the Lambert required to lead innovation efforts in your company, Consulting Group and Greg Geracie of Actuation creating a culture of effective innovation throughout the Consulting. entire lifecycle. This course teaches project managers what to expect from The last two hours of the second day will be an product management and vice versa, how to discover blind administration of the Certified Innovation Leader (CIL®) spots and risks within the product development process, certification exam, which can give you an additional and how to change the critical product management credential in your field. This course also offers 16 PDUs for relationship from a collision course to a powerful PMI® certified Project Management Professionals (PMP®). partnership. This course offers 16 PDUs for PMI® certified This course offers 16 PDUs for PMI® certified Project Project Management Professionals (PMP®). Management Professionals (PMP®). This course is designed for experienced project managers, Price includes the Certified Innovation Leader (CIL®) program managers, technology managers, business certification exam fee ($395 value) and a premium AIPMM analysts, and other experienced cross-functional managers membership ($175 value). who want to expand their ability to create value through collaboration in the product development process and drive improved outcomes. Mar 5-6, 2013, Teqcorner, McLean, VA Mar 7-8, 2013, Teqcorner, McLean, VA Price: $1,697 Price: $997 Promo: $1,597 (Save $100) Must use promo code Promo: $947 (Save $50) Must use promo code 50PMC132 100PMC131 and register by Mar 1st. and register by Mar 1st. For information: http://bit.ly/CILCourse For information: http://bit.ly/CVCourse © 2013, AIPMM, All Rights Reserved.