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a unique platform-as-a-service for
                     GROWTH                           portfolio companies & major brands




DISCLAIMER: This is the intellectual property of Heardable, Inc. and
  is not to be reused, copied, distributed or sold for any purposes.
WHO WE ARE...
  ...AND THE PROBLEM WE SOLVE.
                      We are a brand
                  intelligence company.
                     In a digital media
                    ecosystem whereby
                     companies have a
                  dizzying array of brand
                  assets to manage and to
                 scale, we enable them to
                 make critical business &
                    operating decisions,
                 using our data along with
                        our insights.
THERE ARE OVER 100,000 AGENCIES TO PROVIDE
       CREATIVE & STRATEGIC SOLUTIONS.
 OVER 10,000 TOOLS TO MEASURE PERFORMANCE.
 OVER 1000 RESEARCH FIRMS TO STUDY TRENDS.
AT LEAST 100 STARTUPS THAT OFFER NEW WAYS TO
          DEVELOP & CURATE CONTENT.
NOT ONE COMPANY PROVIDES REAL-TIME
BUSINESS & BRAND CONTEXT IN A SINGLE,
         HOLISTIC PLATFORM.
                             WELL, WE DO.




                                          3
SOME KEY QUESTIONS WE HELP ANSWER.
         OF THE COMPETITIVE SORT.
     What is the current impact of our online presence?
    What kind of online reputation do we actually have?
     Are the messaging and content strategies aligned?
    Does our corporate site reflect all of our constituent
 offerings? Is the site deep linked to all of our core assets?
        How are those individual assets performing?
      How exactly do we optimize those media assets?
        How do we scale those assets appropriately?
      What are other companies in our industry doing?
    What are other companies in other industries doing?
       How do we create KPIs from this intelligence?
  How can we create benchmarks & predict sales growth?
   What are some new revenue opportunities to go after?
       Who should we hire & partner with to do this?
We’ve taken this knowledge of building content,
commerce, marketing and analytics systems and
poured it into our own proprietary technology.
We’ve built the world’s first brand navigation system.
                                                         5
Our core technology.




                   6
The Heardable engine monitors the levers
through which online brand value is created.




Heardable’s real-time web crawler + 126 data partners + proprietary scoring
engine x 15M brands x 800+ data variables x each day = big brand data
Assessing brand health (How well are you heard?)

                                    How are brand assets written
 How is a brand optimized
                                      across online channels?
    for online media
        networks?

                                             How is a brand
How is a brand optimized                 optimized for portable
   for online search?                    devices & ad networks?




                                  How is a brand optimized
   How is a brand shared across     for social networks?
     digital & social channels
     through select content?
We score, rank and compare 15 million brands,
all day, every day. Think of this as a Klout score for
        companies, but much, much more...
In case you’re wondering, a “brand” might be...
                                    PARENT COMPANY OR INVESTOR

   A media asset.



An entertainment property.




  A portfolio product.



  A portfolio startup.




                               ... Just to name a few.
We can manage any number of brands within a portfolio...
... And we can shape that portfolio by industry, location
             and/or by physical footprint.
We can analyze activity on most social networks...
We can measure things like sentiment, influence & relevance...
We can analyze how brands are optimized for online media...
We can correlate content & marketing activities to search...
We can analyze how media assets are written for optimization...
...And we can see how those assets are optimized for
            portable devices & mobility.
We can assess
  how deep a
 corporate site
   is and how
interconnected
 it is to its own
companies and
   partners...
We can compile competitive lists, by industry, or across
          industries, to analyze context...
We can look at a physical retail footprint...
We can even analyze specific campaign data...




Company hosted our proprietary sentiment analysis app on their website, offering it as a
     premier service to their business customers, allowing them to discover and
    exploit the emotional value of their press release content prior to publication.
...And we publish insights through our own platform.




Benchmark reports in all industry flavors.

         heardable-reports.myshopify.com
TALE OF THE TECH TAPE.
                                                               Just with our toolkit alone, we can
                                                               outdo the best in the marketplace in
                                                               terms of features and functions.
                                                                        Yes, really, we can.
   (a 30,000 foot platform view...)
                        SOCIAL TECH           RESEARCH          BUSINESS INTEL        ANALYTICS
                      (Radian 6, Visible)   (Forrester, NPD)     (IBM, Spotfire)   (ComScore, Alexa)

    REAL-TIME
   COMPETITIVE
    REPORTING

  CROSS-CHANNEL
     ANALYSIS

    INFLUENCE,
    SENTIMENT,
    ADVOCACY
     CROSS-
    INDUSTRY
    ANALYSIS

     CUSTOM
   DASHBOARDS

    CUSTOM
   PUBLISHING

  CURATED DATA
   EXTRACTION

      SALES
  CORRELATIONS
  (MEDIA, RETAIL)
     MARKET
  CORRELATIONS
  (DOW, NASDAQ)
That’s just the
technology component.
Now for the human part
    of the equation.
PLATFORM PLUS.
                      (a growth process in motion)
      HUMAN INSIGHT                             MACHINE LEARNING
                      Success hinges on a unique symbiosis
                   between human insights that fuel our core
                   technology, and how that core technology
                   illuminates new opportunities through the
                        intelligence it builds over time...




        45+ yrs. combined experience                       15M brands indexed
client, agency & network side executive roles             800+ variables for each
    content, media, marketing, cultural &       a proprietary intelligence & scoring engine
            technology disciplines                automated reports & advanced features
Workshops.
27
Strategic planning.
Stakeholder guidance.
Custom research.
THE GROWTH PROCESS...
(a steady return on intention & investment)
                                                                                               SCALE
                                                                       OPTIMIZE
                                              ELEVATE


                      DEVELOP
                                                                                venture & innovation strategies
   ENGAGE
                                                                                                   custom builds...
                                                                 business network analysis

                                                                 retailer-reseller-channel opportunities...
                                      social business strategy

                                               resource alignment...
                content publishing strategy

                 competitive positioning...

 big brand data mining

competitive assessment...


                         ...THROUGH ENGAGEMENT & SUBSCRIPTION.
HOW WE GROW.
                                                                           The Heardable partners work
                                                                           collaboratively on- and off-site
                                                                           with company & brand teams,
                                                                           from IT, to marketing, to product,
 (our “Platform as a Service” model)                                       to supply chain divisions...


                                                                                                   [6 mos. - 1 YR]
                      PRIMARY SOLUTION SET    AVG. INITIAL ENGAGEMENT   BUSINESS DRIVERS (ROI)   ONGOING SERVICES


 CHALLENGE SET                                                                                     SUBSCRIPTION**
                      [CONTENT STRATEGY]                                  media impressions      monitoring/reporting
digital positioning    content audit                                      asset reductions       weekly reports
content development
product synthesis
                       media audit                5-7 days**              content mktg. $        sentiment tracking
                       asset considerations                               new KPIs               industry alerts

                      [NETWORK STRATEGY]
                                                                         media impressions       monitoring/reporting
media optimization     tech analysis
                                                                         media $ saved/gained    quarterly reports
& growth approaches    partner analysis           2-3 weeks**            leads/acquisitions      performance tracking
                       core methodologies
                                                                         sales lift              industry alerts

                      [BUSINESS STRATEGY]
                                                                         optg. cost reduction    monitoring/reporting
 new resourcing        stakeholder ints.                                 resource per $ value    API feeds-licenses
 business scale        channel strategies         5-8 weeks**            new mkt. oppty.         custom dashboards
 innovation efforts    key partnerships                                  innovation builds       custom publishing


                                              **Can run concurrently;                             **Subs act as
                                              timeframes are based on                             extensions of
                                              average engagements.**                              engagements.**
JUST A FEW USE CASES.
        CLIENT                                      GROWTH INITIATIVE                             REVENUE IMPACT
                                           Run competitive assessments to better
FASHION RETAILER                                                                              - lead generation up 64% YTD
                                           understand retail-brand relationship; develop
(cycling gear manufacturer)                                                                   - channel sales up 23% YTD
                                           new channel strategy.


                                            Assess brand values across SKUs to inform
AUTOMOTIVE BRAND                            new dealership strategies nationwide; build new       - online lead gen up 42% YTD
(various product SKUs & segments)           data & content strategy.                              - agg. dealer sales up 15% YTD



                                            Analyze product packages with brand & category
PUBLISHING CONGLOMERATE                                                                            - 4 new products in dev
                                            values to determine new market opportunities;
(eBooks, marketing materials, etc.)                                                                - channel sales up 31% YTD
                                            develop a resource strategy to complement.


                                          Monitor and analyze core media properties along          - lead generation up 43% YTD
MEDIA CONGLOMERATE                        with segments to reorganize & resell asset libraries;
(digital assets, films, TV shows, etc.)                                                            - channel sales up 12% YTD
                                          tech architecture strategy to complement.



VENTURE CAPITAL FIRM                      Monitor and analyze portfolio & competitive set     - fund prospects up 25% YTD
(early & middle-stage portfolio)          to establish launch strategies & product pivots.    - media impressions up 52% YTD
HOW WE SCOPE.
Every client partnership is unique; typically engagements run in the $25K-
$250K range depending on scope, and subs run from $2500-$20K per month.
While what we offer is highly competitive, we base our fees on value, not on
price. Here’s our basic formula for scoping a partnership:



                                                         x PROJECTED TIME
ENGAGEMENT + SUBSCRIPTION       # OF BRANDS
                                # OF STAKEHOLDERS        x PROJECTED COSTS
                                # OF ASSETS
                                                         x PROJECTED KPIs




                                 = NEW SUSTAINED VALUE
                                         (near-term & lifetime)
WHERE WE FIT IN.                           Think of us as a necessary first step in
                                           the business decision-making process...


                                AWARENESS


                CREATIVE AGENCIES                MANAGEMENT CONSULTANCIES

                       MEDIA AGENCIES
                                           BRAND CONSULTANCIES
                SCENARIO PLANNERS                   BUSINESS CONSULTANCIES

  LIFT                                                                   SCALE
                                               SOCIAL MEDIA AGENCIES
                                               CONTENT MARKETERS
         BUSINESS INTELLIGENCE PLATFORMS
                                ANALYTICS PLATFORMS
                                                 TECHNOLOGY VENDORS
                                     BIG DATA COMPANIES
               RESEARCH FIRMS
                                                        TECHNOLOGY INCUBATORS




                                OPTIMIZATION
COMPANIES SERVED.
THE TEAM.                          45+ YEARS OF EXPERIENCE SPANNING ENTREPRENEURSHIP,
                                      CONTENT CREATION, TECHNOLOGY DEVELOPMENT, VENTURE
                                      CAPITAL, BRAND PLANNING & STRATEGIC PARTNERSHIPS...




GUNTHER SONNENFELD - CSO                   JON SAMSEL - CEO                    JOHN SHARP - CTO
          @GOONTH                             @JONSAMSEL                            @JSHARP

Former global strategist at Omnicom   Former SVP of Digital Marketing   Co-founder of DealHorizon,
Group. Former SVP, Digital & Social   at Bank of America. Former MD     Authentium & LenderExchange.
Media at DEI Worldwide. Former in-    of RoadLoans, a division of       Director of Mozido.com & an
house creative, NBC. Advisor at K5    Ford. Former Consultant for       early-stage investor and mentor
Ventures, MomentFeed, eCairn,         Apple's Worldwide Developer       to several other early-stage
TruEffect, Mynd and Coincident TV.    Program. Author of several        companies.! Co-author of several
Professor at Miami Ad School.         marketing books and an            patents related to Internet security.
International keynote speaker.        international keynote speaker.
CONTACT.
                     1.888.520.0034
                            Americas
                     Corporate Headquarters
                     28454 Old Town Front St.
                            Suite 206
                       Temecula, CA 92590

                               Asia
                        31 Rochester Drive
                         Level 3, Suite 45
                        Singapore 138637



           Jon Samsel: samsel@heardable.com
       John Sharp: sharp@heardable.com
Gunther Sonnenfeld: sonnenfeld@heardable.com

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Heardable Growth: Platform-as-a-Service

  • 1. a unique platform-as-a-service for GROWTH portfolio companies & major brands DISCLAIMER: This is the intellectual property of Heardable, Inc. and is not to be reused, copied, distributed or sold for any purposes.
  • 2. WHO WE ARE... ...AND THE PROBLEM WE SOLVE. We are a brand intelligence company. In a digital media ecosystem whereby companies have a dizzying array of brand assets to manage and to scale, we enable them to make critical business & operating decisions, using our data along with our insights.
  • 3. THERE ARE OVER 100,000 AGENCIES TO PROVIDE CREATIVE & STRATEGIC SOLUTIONS. OVER 10,000 TOOLS TO MEASURE PERFORMANCE. OVER 1000 RESEARCH FIRMS TO STUDY TRENDS. AT LEAST 100 STARTUPS THAT OFFER NEW WAYS TO DEVELOP & CURATE CONTENT. NOT ONE COMPANY PROVIDES REAL-TIME BUSINESS & BRAND CONTEXT IN A SINGLE, HOLISTIC PLATFORM. WELL, WE DO. 3
  • 4. SOME KEY QUESTIONS WE HELP ANSWER. OF THE COMPETITIVE SORT. What is the current impact of our online presence? What kind of online reputation do we actually have? Are the messaging and content strategies aligned? Does our corporate site reflect all of our constituent offerings? Is the site deep linked to all of our core assets? How are those individual assets performing? How exactly do we optimize those media assets? How do we scale those assets appropriately? What are other companies in our industry doing? What are other companies in other industries doing? How do we create KPIs from this intelligence? How can we create benchmarks & predict sales growth? What are some new revenue opportunities to go after? Who should we hire & partner with to do this?
  • 5. We’ve taken this knowledge of building content, commerce, marketing and analytics systems and poured it into our own proprietary technology. We’ve built the world’s first brand navigation system. 5
  • 7. The Heardable engine monitors the levers through which online brand value is created. Heardable’s real-time web crawler + 126 data partners + proprietary scoring engine x 15M brands x 800+ data variables x each day = big brand data
  • 8. Assessing brand health (How well are you heard?) How are brand assets written How is a brand optimized across online channels? for online media networks? How is a brand How is a brand optimized optimized for portable for online search? devices & ad networks? How is a brand optimized How is a brand shared across for social networks? digital & social channels through select content?
  • 9. We score, rank and compare 15 million brands, all day, every day. Think of this as a Klout score for companies, but much, much more...
  • 10. In case you’re wondering, a “brand” might be... PARENT COMPANY OR INVESTOR A media asset. An entertainment property. A portfolio product. A portfolio startup. ... Just to name a few.
  • 11. We can manage any number of brands within a portfolio...
  • 12. ... And we can shape that portfolio by industry, location and/or by physical footprint.
  • 13. We can analyze activity on most social networks...
  • 14. We can measure things like sentiment, influence & relevance...
  • 15. We can analyze how brands are optimized for online media...
  • 16. We can correlate content & marketing activities to search...
  • 17. We can analyze how media assets are written for optimization...
  • 18. ...And we can see how those assets are optimized for portable devices & mobility.
  • 19. We can assess how deep a corporate site is and how interconnected it is to its own companies and partners...
  • 20. We can compile competitive lists, by industry, or across industries, to analyze context...
  • 21. We can look at a physical retail footprint...
  • 22. We can even analyze specific campaign data... Company hosted our proprietary sentiment analysis app on their website, offering it as a premier service to their business customers, allowing them to discover and exploit the emotional value of their press release content prior to publication.
  • 23. ...And we publish insights through our own platform. Benchmark reports in all industry flavors. heardable-reports.myshopify.com
  • 24. TALE OF THE TECH TAPE. Just with our toolkit alone, we can outdo the best in the marketplace in terms of features and functions. Yes, really, we can. (a 30,000 foot platform view...) SOCIAL TECH RESEARCH BUSINESS INTEL ANALYTICS (Radian 6, Visible) (Forrester, NPD) (IBM, Spotfire) (ComScore, Alexa) REAL-TIME COMPETITIVE REPORTING CROSS-CHANNEL ANALYSIS INFLUENCE, SENTIMENT, ADVOCACY CROSS- INDUSTRY ANALYSIS CUSTOM DASHBOARDS CUSTOM PUBLISHING CURATED DATA EXTRACTION SALES CORRELATIONS (MEDIA, RETAIL) MARKET CORRELATIONS (DOW, NASDAQ)
  • 25. That’s just the technology component. Now for the human part of the equation.
  • 26. PLATFORM PLUS. (a growth process in motion) HUMAN INSIGHT MACHINE LEARNING Success hinges on a unique symbiosis between human insights that fuel our core technology, and how that core technology illuminates new opportunities through the intelligence it builds over time... 45+ yrs. combined experience 15M brands indexed client, agency & network side executive roles 800+ variables for each content, media, marketing, cultural & a proprietary intelligence & scoring engine technology disciplines automated reports & advanced features
  • 31. THE GROWTH PROCESS... (a steady return on intention & investment) SCALE OPTIMIZE ELEVATE DEVELOP venture & innovation strategies ENGAGE custom builds... business network analysis retailer-reseller-channel opportunities... social business strategy resource alignment... content publishing strategy competitive positioning... big brand data mining competitive assessment... ...THROUGH ENGAGEMENT & SUBSCRIPTION.
  • 32. HOW WE GROW. The Heardable partners work collaboratively on- and off-site with company & brand teams, from IT, to marketing, to product, (our “Platform as a Service” model) to supply chain divisions... [6 mos. - 1 YR] PRIMARY SOLUTION SET AVG. INITIAL ENGAGEMENT BUSINESS DRIVERS (ROI) ONGOING SERVICES CHALLENGE SET SUBSCRIPTION** [CONTENT STRATEGY] media impressions monitoring/reporting digital positioning content audit asset reductions weekly reports content development product synthesis media audit 5-7 days** content mktg. $ sentiment tracking asset considerations new KPIs industry alerts [NETWORK STRATEGY] media impressions monitoring/reporting media optimization tech analysis media $ saved/gained quarterly reports & growth approaches partner analysis 2-3 weeks** leads/acquisitions performance tracking core methodologies sales lift industry alerts [BUSINESS STRATEGY] optg. cost reduction monitoring/reporting new resourcing stakeholder ints. resource per $ value API feeds-licenses business scale channel strategies 5-8 weeks** new mkt. oppty. custom dashboards innovation efforts key partnerships innovation builds custom publishing **Can run concurrently; **Subs act as timeframes are based on extensions of average engagements.** engagements.**
  • 33. JUST A FEW USE CASES. CLIENT GROWTH INITIATIVE REVENUE IMPACT Run competitive assessments to better FASHION RETAILER - lead generation up 64% YTD understand retail-brand relationship; develop (cycling gear manufacturer) - channel sales up 23% YTD new channel strategy. Assess brand values across SKUs to inform AUTOMOTIVE BRAND new dealership strategies nationwide; build new - online lead gen up 42% YTD (various product SKUs & segments) data & content strategy. - agg. dealer sales up 15% YTD Analyze product packages with brand & category PUBLISHING CONGLOMERATE - 4 new products in dev values to determine new market opportunities; (eBooks, marketing materials, etc.) - channel sales up 31% YTD develop a resource strategy to complement. Monitor and analyze core media properties along - lead generation up 43% YTD MEDIA CONGLOMERATE with segments to reorganize & resell asset libraries; (digital assets, films, TV shows, etc.) - channel sales up 12% YTD tech architecture strategy to complement. VENTURE CAPITAL FIRM Monitor and analyze portfolio & competitive set - fund prospects up 25% YTD (early & middle-stage portfolio) to establish launch strategies & product pivots. - media impressions up 52% YTD
  • 34. HOW WE SCOPE. Every client partnership is unique; typically engagements run in the $25K- $250K range depending on scope, and subs run from $2500-$20K per month. While what we offer is highly competitive, we base our fees on value, not on price. Here’s our basic formula for scoping a partnership: x PROJECTED TIME ENGAGEMENT + SUBSCRIPTION # OF BRANDS # OF STAKEHOLDERS x PROJECTED COSTS # OF ASSETS x PROJECTED KPIs = NEW SUSTAINED VALUE (near-term & lifetime)
  • 35. WHERE WE FIT IN. Think of us as a necessary first step in the business decision-making process... AWARENESS CREATIVE AGENCIES MANAGEMENT CONSULTANCIES MEDIA AGENCIES BRAND CONSULTANCIES SCENARIO PLANNERS BUSINESS CONSULTANCIES LIFT SCALE SOCIAL MEDIA AGENCIES CONTENT MARKETERS BUSINESS INTELLIGENCE PLATFORMS ANALYTICS PLATFORMS TECHNOLOGY VENDORS BIG DATA COMPANIES RESEARCH FIRMS TECHNOLOGY INCUBATORS OPTIMIZATION
  • 37. THE TEAM. 45+ YEARS OF EXPERIENCE SPANNING ENTREPRENEURSHIP, CONTENT CREATION, TECHNOLOGY DEVELOPMENT, VENTURE CAPITAL, BRAND PLANNING & STRATEGIC PARTNERSHIPS... GUNTHER SONNENFELD - CSO JON SAMSEL - CEO JOHN SHARP - CTO @GOONTH @JONSAMSEL @JSHARP Former global strategist at Omnicom Former SVP of Digital Marketing Co-founder of DealHorizon, Group. Former SVP, Digital & Social at Bank of America. Former MD Authentium & LenderExchange. Media at DEI Worldwide. Former in- of RoadLoans, a division of Director of Mozido.com & an house creative, NBC. Advisor at K5 Ford. Former Consultant for early-stage investor and mentor Ventures, MomentFeed, eCairn, Apple's Worldwide Developer to several other early-stage TruEffect, Mynd and Coincident TV. Program. Author of several companies.! Co-author of several Professor at Miami Ad School. marketing books and an patents related to Internet security. International keynote speaker. international keynote speaker.
  • 38. CONTACT. 1.888.520.0034 Americas Corporate Headquarters 28454 Old Town Front St. Suite 206 Temecula, CA 92590 Asia 31 Rochester Drive Level 3, Suite 45 Singapore 138637 Jon Samsel: samsel@heardable.com John Sharp: sharp@heardable.com Gunther Sonnenfeld: sonnenfeld@heardable.com