1. Reseller webinars
Selling Virtual Private
Servers
www.heartinternet.co.uk

2. Overview
1. What are Virtual Private Servers (VPS)?
2. Who are VPS customers?
3. How to position VPS
4. Selling VPS through Heart Internet
5. Managing VPS
6. Free marketing resources
www.heartinternet.co.uk

3. What are VPS?
Shared Web Hosting Virtual Private Server
VPS VPS VPS
Root Root Root
Applications Applications Applications
Bandwidth OS OS OS
CPU Library Library Library
Ram/ Memory
Virtualisation layer
Hard disk
Hardware
www.heartinternet.co.uk

4. What are VPS?
High price
Dedicated servers
Virtual servers
Shared hosting
Low performance High performance
Low price
www.heartinternet.co.uk

5. The Product
Our VPS product is built upon the KVM (Kernel-based Virtual Machine) virtualisation technology.
You can create your own VPS, beginning with the base spec, and upgrading as required :
• Base Spec: 1GB Ram, 50GB disk space, 1vCPU (£8.99)
• RAM: up to 32GB (£4.50 per 1GB )
• Disk space: up to 500GB (£1.75 per 10GB )
• vCPU: up to 12 vCPUs (£3 per vCPU )
• OS: CentOS 5 / 6, Windows Standard / Web edition, Ubuntu 11.10 / LTS
All VPS are provided the following as standard:
 Full root access  100 Mbit/s network speed
 Unlimited bandwidth  1 Free IP address
 Out of band VNC/SSH console, and bootable recovery  RAID 10 SAS disks
build
The VPS product is supported by these add-ons which you can sell to your customers:
• Plesk : £3-£8 per month (10-100 site licenses)
• cPanel: £10 per month (unlimited sites)
• VPS back-ups: £1.75 per 10GB (10GB to 500GB)
www.heartinternet.co.uk

6. Who are VPS customers?
Web designers Web developers
• Multi-site hosting • Development platform
• Sand box • Sand box
• Hosting client’s websites • Bespoke scripts & software
Advanced webmasters Businesses
• Large website(s) • High resource website
• Dynamic functionality • Ecommerce
• Multisite hosting • Media streaming
• Bespoke scripts & software • Database & email server
• Database sever & email server • Data storage
www.heartinternet.co.uk

7. Who are VPS customers?
Multiple sites
Major online
ecommerce
Advanced
Multiple high
Ecommerce
resource sites
Service usage
High
Simple resource site
Ecommerce
Brochure site
Dynamic content
Shared hosting Virtual server Dedicated server
• Web server
• Mail server
• Database server
• File server
www.heartinternet.co.uk

8. How to position VPS
“VPS are the perfect solution for advanced websites, apps and programs
looking for increased flexibility, power and control, without the cost of a
dedicated server.”
Growth: Perfect for multi-site hosting
Flexibility: Multiple uses e.g. database server
Power: High spec servers, fast disks, dedicated RAM etc.
Control: Full root access, rebuild on command, clone-able VPS
Value: Cost effective alternative for those who
don’t need a full dedicated server
Data security: Snapshot back-ups & out of band SSH access
A more powerful version of shared hosting
www.heartinternet.co.uk

9. Selling VPS through Heart Internet
Manual set-up
Heart Internet customer control panel > Order VPS
www.heartinternet.co.uk

10. Selling VPS through Heart Internet
HostPay
Heart Internet customer control panel > RCC > HostPay> VPS products
www.heartinternet.co.uk

11. Selling VPS through Heart Internet
HostPay
www.heartinternet.co.uk

12. Selling VPS through Heart Internet
Heart Internet Reseller API
Features overview:
• Full power control, List & inspect
• Upgrade & downgrade VPS
• Change OS, Rebuild VPS
• Clone VPS
• Associate add-ons with your VPS
• & much more!
Possible uses:
• Process orders from your website in real time
• Develop a VPS management interface for your customers
• Develop a VPS management interface for yourself
• Run reports e.g. sales report
• Marketing alerts e.g. Automate upgrade messages to resource hungry customers
www.heartinternet.co.uk

13. Managing VPS
Heart Internet customer control panel > Manage VPS
 View server information
 Refresh, reboot, turn off & rebuild
 Add or remove resources
 View IP & DNS information (& add more IP addresses)
 View bandwidth & I/O usage charts
 Access out-of-band console
 Recovery build
 Add back-ups space & enable snapshot back-ups
 Setup scripts (coming soon)
Demo: http://t.co/X8act1mO
www.heartinternet.co.uk

14. Your Customer’s VPS Control Panel
Heart Internet customer control panel > RCC > Configure VPS CP
White label log-in
• Sub-domain name on your website e.g.
“vps.yourdomain.com”
• Sub-domain on your customer’s websites e.g. “vps.a-site-
you-host.com”
• Generic “www.vps-10.com”
Customise features
 Console access
 Modify server metadata (description, saved
user/password details)
 Power Server On/Off
 Reboot Server
 Rebuild server (erase all files and return to install state)
 Graphs and Statistics
Your brand
 Use your existing eXtend theme
 Your own logo
 Add your support URL, phone number and/ or email
www.heartinternet.co.uk

15. Free VPS marketing resources
Heart Internet customer control panel > RCC > “Marketing”
Product marketing Website copy Marketing emails
• Product overview & pricing • White label • White label
• Industry price information • HTML, PDF & Doc • Compelling sales copy
• Cross-selling ideas • Use anywhere
• White label resources
Blog resources: http://bit.ly/tF2sRC
www.heartinternet.co.uk

16. Questions & Answers
Note: The presentation slides & webinar will be
made available via our blog in the coming days.
ww.heartinternet.co.uk/blog
www.heartinternet.co.uk