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Influencing Business using a Wall of Knowledge

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Large corporations today typically understand that a user experience practice is necessary to obtain insights about users needs, wants and desires. But what is the best way to communicate those insights in order to influence the project direction?

Learn how Nationwide uses their Wall of Knowledge to illustrate current design problems, the problem's impact to the user, and suggest possible solutions in a way that influences the way business teams think about the project.

The process of creating a Wall of Knowledge invites discussion, getting stakeholders to come together and move around a physical space. It organizes large amounts of data in an easily digestible way, and encourages business partners to approach the problem from a different perspective.

Creating a Wall of Knowledge invites collaboration and debate. The end result is a communally created story, agreed upon by all of the stakeholders, that clearly illustrates the project's next steps.

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