Social media has grown rapidly and become a major platform for communication and information sharing. It allows for two-way interaction between companies and customers, shifting marketing from one-way communication to collaboration. Popular social media sites like Facebook, LinkedIn, Twitter, and YouTube offer tools and strategies for businesses to engage with audiences, including integrating applications, adding industry feeds, using hashtags and ads, and publishing videos and events.

1. The Effects of Social Media At Work

3. - Facebook added 100M users in 9 months. Other media to reach 50M… 38 years 3 years 4 years

10. - Facebook (Fans) - Integrate applications - Include RSS feeds into fan-page - Create custom tabs - Repost comments by other users. - Use Facebook ads to promote fan page.

11. Twitter (Followers) - Use twitter tools to identify key influencers - Get listed on twitter lists - Follow key influencers - Use hash tags to increase brand visibility

12. YouTube (Subscribers) - Upload quality videos at regular frequency - Create play-lists – specific to a product - Reciprocal subscription, subscribe to other peoples videos and get them to subscribe back