Ten Organizational Design Models to align structure and operations to busines...
How Content Can Accelerate the Buying Journey & Shorten Sales Cycles
1. @heinzmarketing
How Content Can Accelerate the
Buying Journey & Shorten Your Sales
Cycle
Matt Heinz
Founder & President, Heinz Marketing Inc
2. @heinzmarketing
Housekeeping
• The deck is yours
• Freebies if you want them:
• Full copy of this research
• Custom versions for Health Care, Manufacturing & Financial Services
• My video, email and content marketing hacks presos
• Bring me a business card or mail me at matt@heinzmarketing.com
• Also, bacon…
6. @heinzmarketing
Content Research Highlights
• Wide adoption but ineffective impact
• Personalization is a priority but executed poorly
• Too much content is a dead end
• Less is more is bullshit
• Content + data = elusive
29. @heinzmarketing
Key Takeaways
• Money doesn’t guarantee success
• Invest in data and reporting
• Extend the buyer-driven buying journey
• Make it all easier for your audience to engage
• Personalize more
30. @heinzmarketing
Housekeeping Reminder
• The deck is yours
• Freebies if you want them:
• Full copy of this research
• Custom versions for Health Care, Manufacturing & Financial Services
• My video, email and content marketing hacks presos
• Bring me a business card or mail me at matt@heinzmarketing.com
• Also, bacon…