Presented at WGA Summit on Transmedia Storytelling, Digital Hollywood Conference in Santa Monica, October 20, 2009

1. The future of entertainment: outside the box according to @BettyDraper

2. Popular TV characters will lead parallel lives in the twitterverse… brandfictionfactory.com

3. and on social media channels where their audience live brandfictionfactory.com

4. remaining in character and in action contiguous with plot development on show. brandfictionfactory.com

5. T hey’ll blahg… brandfictionfactory.com

6. chat… brandfictionfactory.com

7. and party, not only with each other but fans brandfictionfactory.com

8. Allowing fans to bond more deeply with their favorite characters… brandfictionfactory.com

9. increasing engagement and maintaining interest between episodes and seasons... brandfictionfactory.com

10. and attracting new audience among potential fans. brandfictionfactory.com

12. Tweasers An hour before Season 3 Premiere, Mad Men on Twitter staged a twitter event called “Mad Worlds Collide” in which Mad Men attended 1963 movie premiere of “It’s a Mad, Mad, Mad World.” brandfictionfactory.com

13. We prepared the venue brandfictionfactory.com

14. set the stage brandfictionfactory.com

15. “ sold” tickets brandfictionfactory.com

16. which provided eligibility for snazzy Mad Men-era prizes vintage Radio City Playbill copy of signed Mad Men script 1960s Radio City Music Hall Pin brandfictionfactory.com

17. and allowed us to collect names and email of the most ardent fans brandfictionfactory.com

18. We promoted event via tweets & blog brandfictionfactory.com

19. As showtime approached, we drew up a timeline so we could synchronize our (winding) watches brandfictionfactory.com

20. Then launched our experimental improv theater. And ensured the event endured beyond the fleeting life of search.twitter.com brandfictionfactory.com

21. The audience had as much fun as we did. brandfictionfactory.com

23. Unexploited potential: product placement brandfictionfactory.com

24. to speculate further Helen Klein Ross 917-796-8330 [email_address] brandfictionfactory.com