Future of Entertainment: Outside the Box
•Descargar como PPT, PDF•
7 recomendaciones•12,723 vistas
Presented at WGA Summit on Transmedia Storytelling, Digital Hollywood Conference in Santa Monica, October 20, 2009
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (14)
Destacado
Destacado (20)
Similar a Future of Entertainment: Outside the Box
Similar a Future of Entertainment: Outside the Box (20)
Más de Helen Klein Ross
Último
Último (20)
Future of Entertainment: Outside the Box
- 1. The future of entertainment: outside the box according to @BettyDraper
- 2. Popular TV characters will lead parallel lives in the twitterverse… brandfictionfactory.com
- 3. and on social media channels where their audience live brandfictionfactory.com
- 4. remaining in character and in action contiguous with plot development on show. brandfictionfactory.com
- 5. T hey’ll blahg… brandfictionfactory.com
- 7. and party, not only with each other but fans brandfictionfactory.com
- 8. Allowing fans to bond more deeply with their favorite characters… brandfictionfactory.com
- 9. increasing engagement and maintaining interest between episodes and seasons... brandfictionfactory.com
- 10. and attracting new audience among potential fans. brandfictionfactory.com
- 12. Tweasers An hour before Season 3 Premiere, Mad Men on Twitter staged a twitter event called “Mad Worlds Collide” in which Mad Men attended 1963 movie premiere of “It’s a Mad, Mad, Mad World.” brandfictionfactory.com
- 13. We prepared the venue brandfictionfactory.com
- 14. set the stage brandfictionfactory.com
- 15. “ sold” tickets brandfictionfactory.com
- 16. which provided eligibility for snazzy Mad Men-era prizes vintage Radio City Playbill copy of signed Mad Men script 1960s Radio City Music Hall Pin brandfictionfactory.com
- 17. and allowed us to collect names and email of the most ardent fans brandfictionfactory.com
- 18. We promoted event via tweets & blog brandfictionfactory.com
- 19. As showtime approached, we drew up a timeline so we could synchronize our (winding) watches brandfictionfactory.com
- 20. Then launched our experimental improv theater. And ensured the event endured beyond the fleeting life of search.twitter.com brandfictionfactory.com
- 21. The audience had as much fun as we did. brandfictionfactory.com
- 23. Unexploited potential: product placement brandfictionfactory.com
- 24. to speculate further Helen Klein Ross 917-796-8330 [email_address] brandfictionfactory.com