6. 3. Hey, I’ve got something to post! true twitter tales from @Adbroad
7. 4. Thinking in 140 characters true twitter tales from @Adbroad
8. Your brand is being defined by what others are saying about it 14 % consumers trust recommendations from ads; 78% trust recs from friends true twitter tales from @Adbroad
9. (or not saying about it) on multiple channels you can’t control true twitter tales from @Adbroad
10. Business reputations that take years and millions of dollars to build can now be undone by a single tweet. true twitter tales from @Adbroad
11. That’s why it’s so important to listen true twitter tales from @Adbroad
24. It matters less which tool you use, matters that you use one (or more) true twitter tales from @Adbroad
25. What to search for: • your name • your competitors’ names• your category • your product, services, event names • CEO or well-known personalities associated with your organization • brands and taglines • URLs for your blog, web site, online communities • industry terms or other phrases • your strengths and weaknesses. true twitter tales from @Adbroad