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Section Divider: Heading intro here. Internet use in t he  UK: the evidence June 2011 Helen Milner
About the datasets referred to ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8.7 million adults have never used the internet – 17.5% of the population Internet Access Quarterly Update, ONS 2011 Q1
40.8 million adults used the internet every day – 82.2 per cent of the population Internet Access Quarterly Update, ONS 2011 Q1
Who uses the internet? ,[object Object],[object Object],[object Object],Internet Access Quarterly Update, ONS 2011 Q1
Internet Access Quarterly Update, ONS 2011 Q1
Who doesn’t use the internet? ,[object Object],[object Object],[object Object],[object Object],Internet Access Quarterly Update, ONS 2011 Q1
Who doesn’t use the internet? (contd) ,[object Object],[object Object],[object Object],[object Object],Source: Ofcom  UK Adults’ Media Literacy Report, 2011
Four major factors to not using the internet are age, socio-economic group, disability, and gender
Why don’t people use the internet ,[object Object],[object Object],[object Object],Source: Ofcom  UK Adults’ Media Literacy Report, 2011
Hooks ,[object Object],[object Object],[object Object],[object Object],Source: Ofcom  UK Adults’ Media Literacy Report, 2011
Source: Ofcom  UK Adults’ Media Literacy Report, 2011
% of adult who have ever used the internet, by region
[object Object],[object Object],Source: Ofcom  UK Adults’ Media Literacy Report, 2011
[object Object],Source: Ofcom  UK Adults’ Media Literacy Report, 2011
[object Object],[object Object],Source: Ofcom  UK Adults’ Media Literacy Report, 2011
[object Object],[object Object],Source: Ofcom  UK Adults’ Media Literacy Report, 2011
[object Object],Source: Ofcom  UK Adults’ Media Literacy Report, 2011
If you know someone who is offline: ,[object Object],[object Object],[object Object],[object Object],[object Object]
If you’re not in the UK email or tweet me and we can have a chat
Thank You [email_address] T witter: @helenmilner www.slideshare.net/helenmilner www.go-on.co.uk

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