1. Founder’s Dilemmas
Reasons for failure:
• Functional failures – 35 %
• Product/market fit-type issues
• Team issues – 65 %

2. • Motivation: Rich vs King
• Dare dealing with the tough issues up front – the 3 Rs
– Co-founders: Friends & family? Past co-workers? Aquaintances?
– Equity splits: should it be equal?
– Who is in charge?

3. • 73 % split equity w/in first month
– 1/n split much more likely
ZipCar / Ockham Technologies
Why not wait a while, see who contributes?
Contingency clauses?

4. • Hires: stage of development
• Fire quickly if wrong hire
• Investors: rich vs king

5. • Podcast with Noam Wasserman:
– Entrepreneurial Thought Leaders series, 31.10.12