Guerrilla marketing began in the 1980s as unconventional, low-budget marketing activities like graffiti and has since become more mainstream. It focuses on innovative tactics that engage audiences through entertainment and interaction rather than traditional advertising. While guerrilla marketing has become a cliche, the emphasis should still be on fresh, creative ideas that generate conversation through unexpected approaches going big, small, or odd in order to spread a brand's message in today's attention economy.

1. Guerrilla v. Marketing v. Now By CASSONI

2. It’s 1810 Artist : Jacques-Louis David - 1800

3. Guerrilla Warfare

4. Guerrilla War Guerrilla = small war

5. 1983

6. Guerrilla Marketing? “A BODY OF UNCONVENTIONAL WAYS OF PERFORMING MARKETING ACTIVITIES ON A LOW BUDGET”

7. My take ... Marketing activity done without permission The art of getting big results from little spend Roots are in graffiti Image : Banksy

8. Why? Flickr : embleton

9. Then big brands got involved

10. And Now?

11. Guerrilla Marketing has become cliché Image : artistquoteoftheday.wordpress.com/2009/09/30/

12. Hijacking media

13. Create your own media

14. Innovate

15. Unsuspecting

16. A fresh approach... to going big

17. ... to going small

18. ... to going odd!

19. We’re in an era of... Engagement/Entertainment Interaction/participation Creating conversation Marketing... not necessarily advertising ...and above all IDEAS

20. To sum up Credit - “The brand gap” by Marty Neumeier

21. The B bit Credit - “The brand gap” by Marty Neumeier