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Using Page Abandonment to Get More Sales

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You can automatically email people that visited a product page but didn’t start the purchase process. This is called “page abandonment”, and it can be powerful to get more sales. Learn how to increase your sales by using a page abandonment campaign. Find more on our blog at https://helpflow.net/blog/using-page-abandonment-to-get-more-sales

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Using Page Abandonment to Get More Sales

  1. 1. USING PAGE ABANDONMENT TO GET MORE SALES For more, visit www.eCommerceScale.com InsightsfromJohnMcIntyre oneCommerceScale.com
  2. 2. OVERVIEW OF PAGE ABANDONMENT Thisisfromaninterviewonwww.eCommerceScale.comwith JohnMcIntyrefromReEngager.com Pageabandonmentcampaignsenableyou toautomaticallysendanemailtosomeonethatvisitsaproduct pageonyourwebsitewithoutstartingthepurchaseprocess. Johnsharesinsightsintocreatinganeffectivepage abandonmentcampaign. Healsotalksaboutusingcertaintools andbestpracticesatthestartofthecampaignandhowto graduallybuilduponit. Formore, visitwww..eCommerceScale.com.
  3. 3. CONFIGURE YOUR EMAIL MARKETING SOFTWARE Startwithconfiguringemailmarketingsoftwaretotrackwebsite activitytobeabletoaddpeopletothesecampaignsbasedonthe activity. - Useadvancedemailmarketingtoolsandsoftwarelike Klaviyo.com - Havewebsitetrackinginplacesoyoucanaddpeopletothis campaignbasedonpagestheyvisitonthewebsite.
  4. 4. CREATE A PAGE ABANDONMENT SEQUENCE Createapageabandonmentemailsequence - Itshouldstartwiththeproductpagethatgetshighesttraffic - Thenconfiguretheemailmarketingsoftwaretoaddpeopleto thiscampaignwhovisitedthispagewithoutaddingthe producttothecart.
  5. 5. IDENTIFY WHY PEOPLE DON'T PURCHASE Start identifying trends or reasons of why people left your websi without making a purchase by sending just 1 email asking them why they didn’t buy the product. - Send these people an email that asks about why they didn't actually buy your product - The email message should be focused on identifying the speci reasons for people leaving your website without making a purchase.
  6. 6. CREATE FULL CAMPAIGN ADDRESSING THESE REASONS Createasequenceofemailsthatsendsthesepeopleemail(s) over aperiodoftimeaddressingthesereasonsfornotactuallybuying yourproducts. Thegoalistoaddresseachofthemainreasonspeoplehavefor notbuyingtheproducts.
  7. 7. IMPROVE CAMPAIGN OVER TIME WITH TESTING Continueworkingonrefiningyourpageabandonment campaign. - Measurethesalesgeneratedfromthecampaignovertime - Testdifferentemailcontent/ emailmessages - Adjustthesequencei.e. daysafterwhichthe followupemailsaresenttobemosteffective
  8. 8. WANT MORE? Listen to the full interview and see the detailed blog post at www.eCommerceScale.com. eCommerceScale.com is brought to you by www.HelpFlow.net, done for you website chat service.

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