1. CEMEX’s Shift: Innovation through Collaboration
Samuel Ronquillo | Innovation | CEMEX
Copyright © 2012 CEMEX Research Group, AG 1

2. CEMEX, a leading global building materials company
 Annual sales ’10 US$14.0 billion, EBITDA ’10 US$2.3 billion
 One of the leaders in each of our core businesses:
cement, aggregates, and ready-mix concrete
 Presence in more than 50 countries across the Americas, Europe,
Africa, the Middle East and Asia
 Trade relationships in more than 100 nations and one of the
world’s top traders of cement and clinker
 Close to 42,000 employees worldwide
Copyright © 2012 CEMEX Research Group, AG 2

3. A vertically integrated building materials company
 We supply cement, ready-mix concrete, and aggregates, as well as a range of
other construction products and services
Limestone
Cement Ready-mix
Clay Clinker concrete
Iron ore
Other Gypsum
cementitious Water
materials such as Sand
pozzolan, slag,
and fly ash
Aggregates
Gravel Additives
Copyright © 2012 CEMEX Research Group, AG 3

4. CEMEX becoming globally integrated
International Multinational Integrated
Centralized operations, Operational units Processes and
strong corporate replicated in each functions located in the
management and country according to best location and
control market size available for everyone
A new operative model must be adopted to drive successful transformation
Copyright © 2012 CEMEX Research Group, AG 4

5. … revolutionizing the collaboration culture in the company
Practices Tecnologies Motivators
Empowering basic Integrating technologies Bringing global visibility to
practices: Introduce, that enhance collaboration every employee and all of
connect, recommend into a single experience his/her contributions
Offering guides that Ensuring easy use and Facilitating feedback
facilitate the collaboration handling by every based on everyone’s
among people employee at CEMEX comments
Communicating success Introducing components Stimulating constructive
stories in the adoption of that support new competence among
new practices collaborative practices individuals and teams
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6. Our concept of Innovation
A model based on principles of collaborative networks as the means to
develop our full potential, applying and capitalizing the knowledge and
technical expertise, as well as the commercial and managemental
experience available in the company
What for?
What?
Now is our opportunity to capitalize on the next level of benefits to being a
Why?
large and diverse company, with extensive knowledge, experience and talent
that has proven to produce effective results in the different markets that we
operate in
To consolidate our position as a more agile and productive company that
retains power and talent, and has a central unit whose role is now geared
towards facilitation, coordination and mobilization of the entire company
Copyright © 2012 CEMEX Research Group, AG 6

7. Introducing Shift
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8. A journey towards Innovation
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9. Shift as Business Network
Innovation through Collaboration
Innovation & Collaboration Employee Services & Communication
 “Social Learning” • Corporate messages
 Coordination in global teams • Company services & information
 Anyone can contact anyone • Human Resources Tools
 Idea management • Administrative applications
 Focused efforts on projects • Functional Sites
 Recognition culture • Company resources
 Entrepreneurial ideas rewarded
Copyright © 2012 CEMEX Research Group, AG 9

10. Change = adoption of new practices
Preserve Recommend
Create Track
Engage Join
Introduce Visualize
Follow TAP Award
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11. Sep 30, 2010
Business Networks enabled by Shift
4
1,311 unique participants in Global Initiatives
Improve Clinker Factor Reduction (523)
Alternative fuels and biomass (494)
Promote Development & Sales of New RM Products (266)
Construction: 21st Century (319)
Infrastructure Projects (391)
Value Propositions Aligned to Market Needs (188)
4,364 other unique participants
1 Concretos & Agregados Centroamerica (288)
2 Seguridad en las Operaciones (872)
5
3 Legacy (774)
3 CSS Budapest (192)
6 4
7 5 Mexico – Administracion Comercial (219)
8 2
6 USA – User Community Business Finance (120)
7 USA – User Community Logistics (96)
8 Mexico Innovation at the VP Commercial (147)
1
Copyright © 2012 CEMEX Research Group, AG 11

12. Dic 31, 2010
Business Networks enabled by Shift
1,663 unique participants in Global Initiatives
7
Improve Clinker Factor Reduction (555)
8
1 Alternative fuels and biomass (506)
Promote Development & Sales of New RM Products (320)
Construction: 21st Century (384)
Infrastructure Projects (415)
3 Value Propositions Aligned to Market Needs (237)
5
2 4
9,788 other unique participants
6 1 SAP Mexico Community (2,319)
2 Seguridad en las Operaciones de Cemento Mexico y SAC (905)
3 LEGACY (883)
4 PLAN DE COMPENSACIÓN FLEXIBLE (611)
5 Concretos & Agregados Centroamérica (288)
6 PLAN DE FORMACIÓN INTERNA (236)
7 MEXICO - Administración Comercial (219)
8 Soporte SAP Consultores Jr. (214)
Copyright © 2012 CEMEX Research Group, AG 12

13. Oct 31, 2011
Business Networks enabled by Shift
1,700 unique participants in Global Initiatives
4 5
1 11,000 other unique participants in +300
active communities
1 SAP Mexico Community (2,336)
2 Legacy Process Community at Mexico (929)
3 2 3 Security Process at Mexico (919)
4 SAP Support (216)
5 CSS Budapest (196)
A A Corporate Areas communities (+400)
B Compensation & performance communities (+600)
Communities for Commercial at Mexico (+300)
Communities for Commercial at France (+200)
B
SAP Users communities at USA (+600)
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14. A journey towards Innovation
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15. Shift became the new CEMEX Intranet
Innovation & Collaboration System + CEMEX Intranet
Institutional
Communications
Human Resources
Services
CEMEX Intranet
Apps &
Transactional
Services
Evolved platform integrating
Collaboration the most relevant features
Platform from Plaza with superior
collaboration and innovation
capabilities fro previous Shift
Innovation System Innovation &
Collaboration System
Copyright © 2012 CEMEX Research Group, AG 15

16. Shift as CEMEX Intranet
Innovation through Collaboration
Innovation & Collaboration Employee Services & Communication
 “Social Learning”  Corporate messages
 Coordination in global teams  Company services & information
 Anyone can contact anyone  Human Resources Tools
 Idea management  Administrative applications
 Focused efforts on projects  Functional Sites
 Recognition culture  Company resources
 Entrepreneurial ideas rewarded
Copyright © 2012 CEMEX Research Group, AG 16

17. Shift practices enabled by core components
Collaboration Services
Connect employees enabling peer Interactive communication between
to peer collaboration institutional areas and employees
Files Wikis Blogs News Events Stories
Forums Activities Communities Resources Components Sites
Profiles
Shift has a 360º perspective consolidating social collaboration and institutional services
Copyright © 2012 CEMEX Research Group, AG 17

18. The Shift five tabs subsystem : Home
Corporate messages and communicates with global & local scope
Home My Workspace My Services Life at CEMEX Inside CEMEX
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19. The Shift five tabs subsystem : My Workspace
Innovation & Collaboration space with personalized experience
Home My Workspace My Services Life at CEMEX Inside CEMEX
Copyright © 2012 CEMEX Research Group, AG 19

20. The Shift five tabs subsystem : My Services
Consolidated access to services & applications needed for daily work
Home My Workspace My Services Life at CEMEX Inside CEMEX
Copyright © 2012 CEMEX Research Group, AG 20

21. The Shift five tabs subsystem : Life at CEMEX
Employee engagement and personalized Human Resources services
Home My Workspace My Services Life at CEMEX Inside CEMEX
Copyright © 2012 CEMEX Research Group, AG 21

22. The Shift five tabs subsystem : Inside CEMEX
Company information and Country sites
Home My Workspace My Services Life at CEMEX Inside CEMEX
Copyright © 2012 CEMEX Research Group, AG 22

23. The Shift five tabs subsystem : Inside CEMEX
Company information and Country sites
Home My Workspace My Services Life at CEMEX Inside CEMEX
Copyright © 2012 CEMEX Research Group, AG 23

24. Thank You
For further reference,
e-mail: samuel.ronquillo@cemex.com
twitter: @samronquillo
visit: http://www.cemex.com/whatisshift/
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25. Backup
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