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IMAGINE YOUR ADVERTISEMENT ON THE MOVE!
Tigo Calling Card Campaign
National Coverage

Mobile Mex-Media
Group provides
advertising and
executes sales
promotions on over
4,000 mobile Lunch
Trucks nationwide.
Wal-Mart-MoneyCard Campaign




THINK OUTSIDE THE TRUCK!
Calling Card Campaigns
Calling Card Campaigns
THE IDEA BEHIND OUR APPROACH IS SIMPLE:

 • WE MAXIMIZE REACH BY PUTTING TRADITIONAL ADVERTISING IN MOTION.

 • WE MAXIMIZE IMPACT BY CREATIVELY WRAPPING MOBILE LUNCH TRUCKS FOR INCREDIBLE
   LOOKING VISUAL.

 • WE MAXIMIZE IMPRESSIONS BY RUNNING OUR TRUCKS ON THE BUSIEST HIGHWAYS & STREETS
   7 DAYS A WEEK.
BENEFITS OF MOBILE LUNCH TRUCK ADS
• MOBILE LUNCH TRUCKS PENETRATE DEEPLY INTO THE HISPANIC AND GENERAL
 MARKETS, WHILE SERVING OVER 500-900 CUSTOMERS AND GARNERING 69, 0000
 IMPREEIONS DAILY.

• OPERATE 16-24 HOURS PER DAY, 6-7 DAYS PER WEEK

• STOP’S FOR 45-50 MINUTES WHILE SERVING CUSTOMERS, RESULTING IN A
  3-SIDED BILLBOARD PARKED ON A BUSY INTERSECTION

• ADVERTISING STAY’S WITHIN THE REGION ORDERED BY ADVERTISER

• ENTER AREAS THAT DO NOT ALLOW BILLBOARDS
Advertising

Exterior Vehicle Ads, measuring
27" x 57", will be posted on the
back or serving side.
Advertising
Point-of-sale material consisting of an 8" x 8"
Static Cling Window Display (Hot Trucks) or
an 18" x 24" Interior Vehicle Ad (Cold Trucks)
and a Take-One Brochure Box will also be
posted on the vehicles fronting customers at
each stop.
EFFECTIVENESS OF
             TRANSIT ADVERTISING
      AMERICAN TRUCKING ASSOCIATION (ATA) SURVEY




• 91% OF PEOPLE RECALLED WORDS AND PICTURES ON
  FLEET VEHICLES.

• 71% REPORTED THAT THEY DEVELOPED A FAVORABLE IMPRESSION OF
  THE COMPANY WHEN GRAPHICS WERE USED.

• 60% SAID THEY WOULD BASE A BUYING
  DECISION ON THESE IMPRESSIONS.
COMPARATIVE ANALYSIS




BILLBOARDS HAVE BECOME         MOBILE LUNCH TRUCK ADVERTISING
COMMONPLACE, WITH THE          IS A HIGHLY CREATIVE AND
EMERGENCE OF MORE CREATIVE     IMPACTFUL WAY TO GENERATE
TYPES OF OUTDOOR ADVERTISING   IMPRESSIONS QUICKLY
CASE STUDY : 200 TRUCKS + 3 MONTHS= 3 MILLION IMPRESSIONS




TOTAL NUMBER OF IMPRESSIONS:

MONTHS DAYS     TRUCKS    IMPRESSIONS

 3         90      200     3 MILLION


TOTAL NUMBER OF IMPRESSIONS = 3 MILLION
JESSE HERNANDEZ
T: 310-341-6731
F: 760-373-2527
jesse@mobilemex-mediagroup.com
8424 Great Circle Dr Suite #100
California City CA, 93505

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Lunch Truck Presentation Calling Card Promotions

  • 2. Tigo Calling Card Campaign
  • 3. National Coverage Mobile Mex-Media Group provides advertising and executes sales promotions on over 4,000 mobile Lunch Trucks nationwide.
  • 7. THE IDEA BEHIND OUR APPROACH IS SIMPLE: • WE MAXIMIZE REACH BY PUTTING TRADITIONAL ADVERTISING IN MOTION. • WE MAXIMIZE IMPACT BY CREATIVELY WRAPPING MOBILE LUNCH TRUCKS FOR INCREDIBLE LOOKING VISUAL. • WE MAXIMIZE IMPRESSIONS BY RUNNING OUR TRUCKS ON THE BUSIEST HIGHWAYS & STREETS 7 DAYS A WEEK.
  • 8. BENEFITS OF MOBILE LUNCH TRUCK ADS • MOBILE LUNCH TRUCKS PENETRATE DEEPLY INTO THE HISPANIC AND GENERAL MARKETS, WHILE SERVING OVER 500-900 CUSTOMERS AND GARNERING 69, 0000 IMPREEIONS DAILY. • OPERATE 16-24 HOURS PER DAY, 6-7 DAYS PER WEEK • STOP’S FOR 45-50 MINUTES WHILE SERVING CUSTOMERS, RESULTING IN A 3-SIDED BILLBOARD PARKED ON A BUSY INTERSECTION • ADVERTISING STAY’S WITHIN THE REGION ORDERED BY ADVERTISER • ENTER AREAS THAT DO NOT ALLOW BILLBOARDS
  • 9. Advertising Exterior Vehicle Ads, measuring 27" x 57", will be posted on the back or serving side.
  • 10. Advertising Point-of-sale material consisting of an 8" x 8" Static Cling Window Display (Hot Trucks) or an 18" x 24" Interior Vehicle Ad (Cold Trucks) and a Take-One Brochure Box will also be posted on the vehicles fronting customers at each stop.
  • 11. EFFECTIVENESS OF TRANSIT ADVERTISING AMERICAN TRUCKING ASSOCIATION (ATA) SURVEY • 91% OF PEOPLE RECALLED WORDS AND PICTURES ON FLEET VEHICLES. • 71% REPORTED THAT THEY DEVELOPED A FAVORABLE IMPRESSION OF THE COMPANY WHEN GRAPHICS WERE USED. • 60% SAID THEY WOULD BASE A BUYING DECISION ON THESE IMPRESSIONS.
  • 12. COMPARATIVE ANALYSIS BILLBOARDS HAVE BECOME MOBILE LUNCH TRUCK ADVERTISING COMMONPLACE, WITH THE IS A HIGHLY CREATIVE AND EMERGENCE OF MORE CREATIVE IMPACTFUL WAY TO GENERATE TYPES OF OUTDOOR ADVERTISING IMPRESSIONS QUICKLY
  • 13. CASE STUDY : 200 TRUCKS + 3 MONTHS= 3 MILLION IMPRESSIONS TOTAL NUMBER OF IMPRESSIONS: MONTHS DAYS TRUCKS IMPRESSIONS 3 90 200 3 MILLION TOTAL NUMBER OF IMPRESSIONS = 3 MILLION
  • 14. JESSE HERNANDEZ T: 310-341-6731 F: 760-373-2527 jesse@mobilemex-mediagroup.com 8424 Great Circle Dr Suite #100 California City CA, 93505