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idealos CRM-Journey
Janine Strenge
Head of CRM & Product Marketing
Wie idealo einen
CRM-Growth von 2000 %
in 5 Jahren erzielte
21    
Gegründet 2000
Jahre
1    
#
Preisvergleich in DE
1
3,2
Produkte
mio
Händler:innen
k
50
400
Angebote
mio
pro Tag
Angebotsimporte
mrd
4,5
pro Tag
Visits
mio
1,9
pro Tag
App Nutzer:innen
k
215
CRM
(manuell)
Preiswecke
r
C-Level
-
Suppor
t
groß denken
starkes
Fundament
Preiswecker
manuell
Automatisierung 1.0
manuell Automatisierung
1.0
Automatisierung 2.0
manuell Automatisierung
1.0
Automatisierung
2.0
x4
Datenarten
Verhaltensdaten
Suche
Shop-
Klick
Angebots
-View
B2B-Kundendaten
Produkt-d
aten
Preis-
änderung
Neues
Angebot
B2C-Kundendaten
Alter
Opt-I
n
Name
Price-Drop-Kampagne
Price-Drop-Kampagne
Preis fällt um 10%!
-10%!
Price-Drop-Kampagne
-10%!
Price-Drop-Kampagne
>50%
Öffnungsrate
>30%
Klickrate
-10%!
Skalierung
Kontaktierbarkeit X Relevanz
Skalierung
Kontaktierbarkeit X Relevanz
Price Non-
Price Post
Purchase
2020
2020
Preiswecke
r
Preiswecke
r
Verfügbarkeits
-
wecker
2020
Preiswecke
r
Verfügbarkeits
-
wecker
2020
2000%
CRM-Growth
Support
auf allen
Ebenen
Tiefes
Daten-
verständni
s
Auto-
matisierun
g
+
Relevanz
Begeisterung und Leidenschaft!
Stellt euch
einen
Preiswecker!

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