Mengapa bisnis harus terus bertumbuh? Horizon bisnis ada 3, yaitu horizon 1 yang mewakili bisnis yang kita miliki saat ini, horizon 2 yang mewakili bisnis yang sedang hot saat ini tapi belum kita miliki dan horizon 3 yang mewakili bisnis masa depan yang juga belum terpikirikan oleh kita dan pesaing.

1. Business Horizon

2. Business Trends

3. Level of business uncertainty

4. Competition for Resources

5. Price Stability in Question

6. Shifting Consumptions Pattern

7. Metaphysical Quality

8. A Bigger Role of Government

9. Age of Value

10. Competitive Advantage

11. Mass Uniqueness

12. Growth Horizon Business grows through different horizons Every horizon represents a different stage in the creation and development of a business: Different business initiatives Different management challenge

13. Growth Horizons Horizon 3 Create Viable Option Seed growth options Horizon 2 Profit Test business model Build emerging business Replicate proven business model Horizon 1 Extend and defend core business Manage for profitability Now Time (years) Future

14. Horizon 1 Business initiatives: Defend core business Generate cash, profit, and skill as a resource for growth

15. Horizon 1 (2) Management challenge: To shore up competitive positions To capture what potential remains in the core business To continue innovation that can incrementallyextend their growth and profitability

16. Horizon 2 Business initiatives: To build emerging business that could be earning generator To increase revenue

17. Horizon 2 (2) Management challenge: To take advantage before competitors do To establish potential advantage

18. Horizon 3 Business initiatives: To explore option tomorrow business, future opportunities

19. Horizon 3(2) Management challenge: To develop good ideas into horizon 3 To seed numerous options business

20. Unhealthy Pattern

21. Managing 3 Horizons Develop many businesses in parallel Manage the horizons concurrently not sequently Pay attention to: Extend and defendtoday’s profit generators in horizon 1 …while simultaneously buildinghorizon 2 business that will become drivers of medium term revenue growth …while also pursuing option in horizon 3 that will secure the company’s longer-term future

22. Staircases to Growth To sustain profitable growth, the company needs a healthy flow Horizon 3 options flow into Horizon 2 growth engines and ultimately into Horizon 1 core business Staircases to growth are one step at a time to manage risks Market uncertainty Capabilities gap

23. Staircases Architecture Seeding the initial growth options Testing commercial viability the business model Replication and extension the business model Managing profitability

24. Thank You