Presentation of the Mobile Coupon application built on the i-COOK Platform

1. Mobile Coupons & Promotions Another Innovative i-COOK Platform Application

3. Market Summary 57% of consumers said they would want to receive a coupon on their phone (Deloitte) 63% of consumers, across all age groups, said that a coupon would be the most effective incentive to get them to respond to a mobile marketing message (ABI Research) Mobile handsets are now the technological tool Americans would be most reluctant to give up, surpassing the Internet and T.V. (Pew Internet & American Life Project) The pullback of ad spending and mobile phones becoming personal computers, are the most "disruptive" force in media today, according to a new survey of media and advertising professionals by consulting giant KPMG (Mediapost, Feb. 6, 2009) The U.S. mobile ad market will grow from $33.2 million in 2008 to $1.4 billion in 2012 (The Kelsey Group) The typical mobile phone user carries his or her phone around for an average of 14 hours per day (Gartner: Market Trends) 23 percent – that’s 58 million – of all U.S. mobile subscribers say they have been exposed to advertising on their phones in the past 30 days. Half of all data users, or 28 million, who recall seeing mobile advertising in the previous 30 days say they responded to a mobile ad. (Nielsen Mobile) 243 million citizens, or 80 percent of the U.S. population of 303.6 million, have mo-bile phones. Of mobile phone users, 200 million, or 82 percent, operate phones with text messaging capabilities, and 174 million, or 72 percent, have phones capable of browsing the Web (CTIA-The Wireless Association)

4. Market Summary cont. Global spending on mobile advertising totaled $2.7 billion in 2007 and is expected to reach $4.6 billion in 2008, and rise to $19.1 billion by 2012. (eMarketer) 3.3 billion people worldwide now have mobile phones (eMarketer) 87% of US market has a cell phone (Gartner) 33% of email addresses change on an annual basis while cell phone numbers stay with the same customer for years (ABI Research) 63% of consumers feel a coupon is the top incentive to receive mobile marketing text message (ABI Research)

6. Operator to Consumer … (example)

8. Delivery Methods SMS – Short code campaign or text message promotion as part of location-based ad network. Part of a manufacturer’s or Operator’s integrated marketing plan, managed from the i-COOK benefit engine Promotions Dashboard. MMS – Can deliver one or two dimensional bar code coupons. WAP Push – Provides link to WAP site with coupon or promotion code. Print – Short code campaigns or one and two dimensional bar codes.

9. Location Based Advertising Businesses pay to participate in industry’s first foodservice, location-based ad network Consumer’s opt in to receive promotions and coupons from the network When consumers are within a certain distance of a participating establishment, they automatically receive promotions

10. Examples QR Codes (2 dimensional) will soon be appearing on cans of Pepsi Max. The code resolves to a WAP site with games and videos